Social Fresh 2021 – Virtual Conference
Virtual Conference
Social Fresh is the one social media convention made for the social media practitioners.
Social Fresh 2021 was a digital convention on June 16-18, 2021. All classes had been streamed reside, recorded, and at the moment are out there to you On Demand for a restricted time.
#socialfresh
SPEAKERS
Yearly we uncover new social media success tales and establish what makes their strategy work at present, and most significantly, how one can be taught to use those self same profitable methods to your online business. We work with every speaker, 1-on-1, to craft the very best coaching session for YOU. 2021 featured audio system embody Hulu, Lyft, Shopify, HubSpot, The Opry, Fb, Twitter, UC Davis, Johns Hopkins Nursing,The State of New Jersey, and lots of extra.
Meet Our 2021 Audio system…
AGENDA
DRIVE AUDIENCE GROWTH
25 minutes
Viewers First = Viewers Development: How Shopify Reset Their Social Technique
Shopify made a significant shift in how we considered social media two years in the past. We redefined our viewers as a neighborhood, not only a following. On this session, you’ll learn the way to consider social media technique from an audience-first strategy quite than a message-first. Whenever you deal with social as an ecosystem of its personal with a social-specific tone and voice catered for particular person channels and audiences — you scale your means to succeed in and interact new audiences.
— Saad Khan, Shopify
45 minutes
Observe Worthy: Sustainable Social Media Viewers Development [PANEL]
Rising your social media follower rely is a continuing problem that requires a transparent objective, a powerful worth proposition, and creativity. Be taught how one can extra constantly improve your viewers attain by clear messaging, dynamic artistic, and marketing campaign concepts that break by the net noise.
— Tatiana Holifield, Hulu
— Ish Verduzco, Crave It
— Kozza Babumba, Genius
— Danisha Lomax, Digitas
27 minutes
Leveraging The Story Format To Enhance Your Viewers Attain
Tales are a significant social content material format that now obtain outstanding placement on virtually each main social community. Google’s developer social media crew noticed a 4X carry in attain after implementing a brand new tales content material strategy. On this session, you’ll learn the way a profitable cross-platform tales technique can amplify your attain and interact new audiences.
— Anna Gonzalez, Google
INCREASE SOCIAL ENGAGEMENT
22 minutes
For The Tradition: How Your Voice Powers Profitable Social Media
Tradition is amorphous. After we discuss evoking tradition by content material, we’re speaking about readability. Readability of how your organization values translate to the individuals you wish to join with. On this session you’ll be taught what ways can greatest enable you to outline the tradition you signify to your viewers. This features a deal with values, copywriting, alignment with tendencies, and defining the place you stand on vital points.
— Chaia Raibon, Lyft
45 minutes
Partaking The Trendy Social Media Viewers Requires Emotion [PANEL]
High quality social media artistic that faucets into emotion is what drives your viewers to really click on like, kind a remark, or reshare your content material. To have interaction. It’s extra vital than ever not simply to have a social presence however for manufacturers to have one thing to say and to be memorable. Be part of this panel of main social manufacturers as we talk about what really creates engagement amongst at present’s customers.
— Megan Coyne, New Jersey
— Azad Yakatally, Attentive
— Pri Maheshwari, Stash
— Zontee Hou, Media Volery
half-hour
Accelerating Your Social Video Engagement With Knowledge [INTERVIEW]
Consideration is the final word forex. And video is the main target of at present’s on-line shopper. Video will be the centerpiece of your total advertising technique, however it’s important to know extra about the place to greatest have interaction – or reengage – your audiences. On this interview, Nick Cicero, VP of Technique at Conviva, will talk about the most recent tendencies in streaming and social video, and methods to perceive your complete buyer journey so you may optimize the whole lot from viewers analytics and content material engagement to advert spend and advertising ROI.
— Nick Cicero, Conviva
— Jason Keath, Social Fresh
45 minutes
How To Construct Social Group That Drives Enterprise Targets [PANEL]
Whenever you make your buyer, and different stakeholders, the hero of your social media efforts, you change into relatable. You create funding. You construct neighborhood. And other people keep in mind. Find out how high manufacturers construct intentional communities that develop, are engaged, and assist drive actual enterprise outcomes.
— Christina Garnett, HubSpot
— Evan Hamilton, Reddit
— Karla Fung, UC Davis
— Marjorie Anderson, Group by Affiliation
— Kara Cronin, Fb
half-hour
The Enterprise of Belonging [Interview]
The rise of the web has introduced with it an inexorable, virtually shockingly persistent drive towards neighborhood. From the primary social networks to the GameStop buying and selling revolution, engaged communities have proven the flexibility to rework industries. Companies have to harness that energy. Be part of this knowledgeable dialogue to learn the way the profitable manufacturers of tomorrow will create genuine connection, giving clients a way of actual belonging and unlocking unprecedented scale consequently.
— David Spinks, Bevy / CMX
— Nicole D’Alonzo, Social Fresh
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BUILD MORE CREATIVE CONTENT
25 minutes
Feeding The Content material Calendar Monster: Extra Content material Concepts, Much less Stress
Do you know there’s a Nationwide Stapler Appreciation Day? Except you’re an workplace provide firm, you most likely mustn’t know this. And it ought to by no means contact your content material calendar. However you do want concepts which might be related to your viewers, and as a social media professional, you want a ton of those concepts. On this session, Jason will stroll you thru his artistic course of for protecting the content material calendar monster fed and comfortable, providing you with extra content material concepts and a extra repeatable course of.
— Jason Keath, Social Fresh
23 minutes
The TikTok Avenue Staff: A Scholar-Run Experiment With Minimal Millennial Supervision
The UC Davis TikTok channel is for college students, by college students — and launched in alignment with UC Davis’ admissions cycles. Find out how a method completely centered round Technology Z can drive highly effective outcomes and get a first-hand take a look at the nuts and bolts of managing a TikTok channel the place content material is completely produced by artistic college students, whereas nonetheless undertaking college targets.
— Teddi Tostanoski, UC Davis
25 minutes
How To Get Extra Out Of Your Consumer-Generated Content material
On this session we’ll discuss driving completely different types of UGC (photographs, opinions, movies, visitor blogs) by constructing relationships, utilizing engagement, and asking the questions that push customers to take part. Within the COVID-19 12 months, UGC offered distinctive footage and infrequently an important supply of photographs when photoshoots weren’t protected. However, high quality content material knowledgeable by your viewers and stakeholders is a long run alternative for social proof, making your model extra relatable, and facilitating inclusive storytelling.
— Sydnee Logan, Johns Hopkins College of Nursing
26 minutes
Understanding The Impression of Social Media Accessibility
People with sensory impairments need to navigate social media in another way than different customers. As social media professionals, there are issues we will do to make content material extra accessible to all customers – and growing that accessibility might help your content material be much more efficient. Find out how straightforward it’s to make social media content material accessible, together with inclusive emoji utilization, alt textual content greatest practices, the correct approach to write hashtags, and higher video caption strategies.
— Alexa Heinrich, St. Petersburg Faculty
half-hour
The place Does the Social Audio Pattern Go Subsequent? [Interview]
First Clubhouse took 2020 by storm, after which everybody else adopted. Twitter, Fb, LinkedIn, Reddit and dozens of different apps are investing in audio chatrooms. How ought to manufacturers suppose strategically about this new format? What can we be taught from tendencies that got here earlier than social audio? And is social audio right here for the lengthy haul? Be part of this knowledgeable dialogue and get your questions answered
— Brian Fanzo, iSocialFanz
— Jason Keath, Social Fresh
IMPROVE YOUR CONTENT PROCESS
25 minutes
Knowledge Is The Key To Eradicating Chaos From Your Social Position
Social media professionals can benefit from efficiency information to chop down on busywork, lower last-minute requests, get a seat on the decision-maker desk, and higher attain inner and exterior targets. On this session, you’ll learn to use information to chop pointless work challenges or chaos, empower you to create higher boundaries, make extra time to be artistic, and take away inner roadblocks that influence exterior success.
— Adrienne Sheares, ViviMae Labs
22 minutes
Gamechanger: The Crucial of Constructing Your Personal Content material Library
Constructing a content material archive of content material belongings and ways that anybody can pull from, and be taught from, can vastly enhance your social media advertising outcomes. And make your life simpler. Having an simply searchable reference of photographs, graphics, movies, filters, emojis, and captions is crucial to your success in social. On this session, you’ll learn the way we did this at Opry, together with all of the instruments, ways, and steps it’s good to construct your individual spectacular content material library.
— Jennifer Crim, Opry Leisure Group
23 minutes
Your Content material Collection Plan: Atomize, Amplify, and Promote
Serial content material will increase the time and high quality of engagement your model can spend with clients. Whether or not it’s a YouTube sequence, a podcast, or a reside expertise, the “build it and they will come” technique not often bears fruit. On this session you’ll learn to construct in your promotion technique together with the manufacturing of your content material sequence, methods to atomize your content material to succeed in a bigger viewers, and key ways for sustainable viewers constructing.
— Katie Parkes, Shopify
25 minutes
How To Shield Your Model In An Age of Rampant Misinformation and Poisonous On-line Conduct
Should you’re a digital marketer at present, you already know misinformation and poisonous on-line habits are a given. Figuring out the place you may promote your model message and be assured it is going to be 100% protected is a problem. No platform is 100% protected, however inroads are being made and in essentially the most surprising of locations. Be part of Meg Haley to listen to the explanations to consider.
— Meg Haley, Twitter
Is This Conference Proper For Me?
Social Fresh 2021 is social media coaching constructed for entrepreneurs, businesses, and entrepreneurs. Attendees return 12 months after 12 months for uplifting and actionable coaching, offered by the neatest people within the business. The expertise is world-class, the advertising classes are at all times FRESH, and also you’ll depart with a transparent path for methods to transfer your social media to the following stage!
Attendees embody B2B and B2C corporations, Fortune 500 manufacturers, Businesses, Small EnterpriseHomeowners, Startups, Freelancers, Authorities, Finance, Increased Ed, Retail, and Nonprofit
Advertising Professionals:
You’re a social media supervisor otherwise you’re managing social from a advertising, PR, or comms division. Backside line is you need your social content material to face out, get outcomes, and never take ceaselessly to supply. Our classes deal with these clear, actionable outcomes.
Businesses:
You’re managing social media for a number of purchasers in distinctive industries with completely different targets. You want new concepts. It is advisable to save time whereas nonetheless producing nice social media content material. Social Fresh is full of nice artistic examples and deep dives into course of.
Entrepreneurs:
You’re a enterprise proprietor or operating social media for a brand new startup. It is advisable to develop an viewers, excellent your model voice, and drive clients. Shows from high manufacturers will deal with these subjects and offer you clear steps for methods to fulfill your social media targets.
YOUR HOSTS
With greater than 25 years of mixed expertise in social media and digital advertising, Nicole D’Alonzo and Jason Keath have labored on social methods with a number of the largest manufacturers on the earth, together with L’Oréal, Chevy, Gillette, P&G, LexisNexus, and HP.
IMPORTANT: This complete “Social Fresh 2021 – Virtual Conference” is totally downloadable and out there in your account
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