Sophia Amoruso – Business Class

Business Class

So What’s Business Class?

The Premier Entrepreneurship Program for Founders and Founders-to-be

Business Class is a lot greater than your primary “online course.” Business Class is utopia of academic content material, a wealthy, unique group, and a portal to unique entry to immediately’s high founders, CEOs, and trade leaders.

With Business Class, You’ll Achieve Lifetime Entry To

Over 8 hours of streaming video trainings
Our personal digital community, The Lounge
8 dwell calls led by Sophia and high founders
300+ pages of printable worksheets
An arsenal of interviews with high founders
Our iconic Flight Handbook to prepare all of it
$10,000 value of bonus facilities

I’ve Been There

Once I was within the early levels of my first enterprise, Nasty Gal, I had no mentors, just a few Dummies Guides, and the fractured, limitless gap that’s Google. Sadly, I needed to study by excessive trial and error, however I got here out the opposite aspect and now have over 15 years of expertise constructing companies to over $100 million in income. With Business Class, I’ll share precisely what it’s essential to know to navigate the murky waters of enterprise possession and keep away from the expensive errors that I made.

THE PLAN

Your Itinerary

Over the course of 10 weeks, we’ll cowl seven modules (we name them Flights). You’ll watch streaming video classes and dive into the accompanying worksheets, the place you’ll plot and plan your subsequent enterprise strikes then soar into our personal app, The Lounge, to debate all of it along with your fellow entrepreneurs.

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Flight 1:
The Jet Gas

OVERVIEW:

On this Flight, you’ll study which areas of your online business you’re greatest at, permitting you to make use of your superpowers to their most potential and determine your gaps. You’ll determine the issue your services or products solves, plus the way to discover the white area that may set your online business other than the pack.

DURING THIS FLIGHT:

Uncover your distinctive Jet Gas—what it’s that units you and your distinctive enterprise aside and the way to leverage these strengths
Make clear the issue you’re fixing to your purchasers or prospects to create the precise answer to suit their wants
Outline and refine your Peak Product—the services or products that may skyrocket your online business to new heights
Map out the place your online business sits amongst your competitors—and the way to make the most of the white area

UPON LANDING:

You’ll have established a strong understanding of the way to harness what you’re actually nice at and strategize your services or products that’ll stand out among the many competitors.

Flight 2:
Passenger Verify-In

OVERVIEW:

On our second Flight, you’ll achieve vital insights into who your buyer is (I prefer to name them your Excellent Passenger), and work out whether or not or not you’re heading in the right direction.

DURING THIS FLIGHT:

Uncover the place to search out your dream buyer by reverse engineering the competitors and hacking the system to determine precisely who you’re promoting to
Make clear who your prospects are, the place to search out them, what they love, and the way to attain them
Glean priceless insights by person interviews and validate whether or not your services or products is what they really need
Appeal to buyer love by defining the sentiments your model will evoke—the basis of all nice advertising

UPON LANDING:

You’ll know your buyer so effectively that they’ll really feel like your new greatest pal—as a result of from right here on out, they’re going to need to be.

Flight 3:
A Model That Soars

OVERVIEW:

On this Flight, you’ll craft an iconic model identification that entrepreneurs solely dream of—and that may appeal to raving followers.

DURING THIS FLIGHT:

Create a premium model identification, soup to nuts—from logos to typefaces to paint palettes and past
Nail the compelling and memorable enterprise identify that may set you other than the pack
Strategize the way you’ll minimize by the noise: to zag when everybody else is zigging
Make clear an inner model that displays your exterior model values and lay the inspiration for an organization tradition with integrit

UPON LANDING:

You’ll be the maestro of your personal model’s future and create instruments to carry your self—and your crew—accountable to delivering on that promise irrespective of the place you present up.

Flight 4:
Floor Management

OVERVIEW:

On this Flight, you’ll achieve visibility into the generally foggy ins and outs of enterprise possession with greatest practices that may cowl your ass now—and within the lengthy haul.

DURING THIS FLIGHT:

Select the proper enterprise entity—from company to sole proprietor, you’ll uncover the trail that’s best for you
Perceive the tax implications to your distinctive enterprise and keep away from the widespread pitfalls that many enterprise homeowners encounter
Study the step-by-step strategies it’s essential to trademark your model identify and emblem
Achieve confidence with the foundations of monetary literacy—and work out how a lot cash it’s essential to run your online business

UPON LANDING:

Once you step off of Flight 4, you’ll have a strong understanding of the brass tacks of taxes and the way you’ll defend your most valuable cargo.

Flight 5:
Hark! It’s Advertising and marketing

OVERVIEW:

Advertising and marketing is the lifeblood of each enterprise. On our fifth Flight, we’ll cowl the successful instruments, techniques, and greatest practices it’s essential to make sure you appeal to and convert the proper folks on the proper time—and hold them.

DURING THIS FLIGHT:

Uncover how nice entrepreneurs leverage storytelling to make even essentially the most primary merchandise horny—and how one can too
Achieve abilities to leverage paid media, earned media, and owned media
Set up why your prospects ought to care about you—in addition to how and the place you’ll attain them
Study and implement greatest practices for social, e mail, and paid advertising

UPON LANDING:

You’ll be capable of market your online business. Plus, you’ll have model loyalists buzzing about what you’re doing, primed and able to not simply spend cash with you as soon as, however time and again.

Flight 6:
Loyalty Factors

OVERVIEW:

A loyal buyer begins and ends with Buyer Expertise. On Flight 6, we’ll craft a compelling end-to-end expertise for your online business. We’ll go above and past greatest practices to dive into what it means to go the additional mile and have a look at the manufacturers that do buyer expertise proper.

DURING THIS FLIGHT:

Learn to craft an above-and-beyond buyer expertise that cultivates model love and loyalty
Perceive the way to deal with difficult conditions and diffuse buyer complaints with grace—and get our pre-written scripts
Excellent the tips wanted to creating memorable moments to your prospects and drive phrase of mouth
Uncover the way to measure buyer sentiment with out lifting a finger

UPON LANDING:

Once you step off of Flight 6, you’ll perceive the way to spark buyer pleasure with each consistency and spontaneity.

Flight 7:
The Staff On The Floor

OVERVIEW:

As we put together for touchdown, you’ll discover ways to appeal to, rent, and retain nice folks, and what instruments and processes you’ll have to handle them. You’ll additionally go away with an understanding of what nice management appears like and the way to not solely outline an incredible tradition, however dwell as much as it.

DURING THIS FLIGHT:

Know when it’s time to rent, the way to discover and recruit nice expertise, and supply an incredible candidate expertise
Achieve abilities in management and discover ways to construct a wholesome, joyful inner tradition
Get schooled on folks administration, payroll, challenge administration… and all of the advantageous print
Learn to construct a clear tradition rooted in belief and accountability

UPON LANDING:

You’ll really feel assured in your capacity to smell out the nice eggs from the dangerous and run your crew and your tradition like a boss.

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YOUR CHIEF FLIGHT ATTENDANT

Meet Sophia Amoruso

Sophia Amoruso is an award-winning serial entrepreneur, New York Instances Bestselling Creator of #GIRLBOSS, on-line educator, and mother to a few small poodles.

Named “One of the most inspiring entrepreneurs in America” by the Huffington Put up, Sophia made her mark when she based style retailer Nasty Gal, bootstrapping it to $12 million in annual income and finally scaling the enterprise to over $100 million.

Sophia has been featured on the quilt of Forbes journal and featured within the Fortune 40 below 40, Forbes 30 below 30, Inc. 30 below 30, Quick Firm’s Most Artistic Folks in Business, and Inc. 500 lists—and named considered one of Forbes’ Richest Self-Made Ladies.

Sophia’s mission is to make use of her 15 years of hard-won expertise to additional the subsequent era of inventive entrepreneurs.

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Sophia Amoruso – Business Class