Bill Schley – The Brand Titans® Master Course
The Brand Titans® Master Course
About 5 years in the past, I heard a narrative that made my coronary heart break. It wasn’t the primary time I heard a narrative like this in fact, but it surely nonetheless will get me each time.
A good friend of mine advised me a couple of downtown city espresso store that had simply gone out of enterprise. He actually appreciated the proprietor, too. He stated that they had nice espresso, nice service, and superior pastries. It was higher than Starbucks!
I then requested him a query I all the time hate to ask: “Did folks learn about them … That they had been distinctive?
Lengthy pause.
“Not-t-t-t really,” he stated. “A few regulars did, but… hardly any.”
You see the factor is, when most individuals assume “coffee shop,” they immediately assume “Starbucks.”
Even in that Connecticut city. However with a very forgettable identify like Tim’s Espresso Store and NO BRANDING WHATSOEVER, they died.
And the worst factor is—THEY DIDN’T HAVE TO! It’s an issue most companies have, and any enterprise may keep away from, if solely they knew the ONE REMEDY THAT ALWAYS FIXES IT. And I don’t blame the enterprise homeowners both. I blame the advisors.
The fakers and fraudsters on the market all over the place, who inform them they know what “branding” is after they don’t have a clue!
The truth is that fifty% OF ALL BUSINESSES have a demise sentence the day they open.
And time after time, lack of excellent branding is the principle purpose why good companies die.
Effectively, that PROBLEM ENDS NOW on this web site.
As a result of I’ve spent many years creating THE ONE KIND OF BRAND that makes YOU STAND-OUT from EVERY COMPETITOR, no matter your class! I did it for the largest International corporations all the way down to the scrappiest start-ups from coast to coast.
As a result of I CRACKED THE CODE of the best Branders of all instances, THE BRAND TITANS of Madison Ave, New York. The folks I personally labored for. They confirmed me their secrets and techniques for making abnormal Manufacturers #1. Then I made it right into a components that ANYONE CAN LEARN. And after years of proving it with my shoppers, I created this web site. And now I’d like to offer it to you.
So, except your organization is already a family identify, I’m certain you’ll need to hear what I’ve to say. It’s the distinction between successful and shedding in an age of limitless competitors.
And like so many enterprise homeowners, for those who’ve EVER WONDERED how one can BREAK THOUGH, get extra, let folks know you’re pretty much as good as you actually are—I GUARANTEE YOU THIS: by the point we’re completed—I’ll present you how one can change into the STAND-OUT BRAND – THE FIRST CHOICE OF CUSTOMERS in your area of interest vs. EVERY COMPETITOR.
Beginning NOW.
Today, EVERY enterprise wants a Brand. Each single enterprise.
In a second, I’ll present you the way yourbusinesscan leapfrog over your rivals, whether or not you’re huge or small.
However first, have a look at how highly effectiveBranding is WHEN IT’S DONE RIGHT,and why you need to observe within the footsteps of the BEST BRANDERS, EVER—
Take Fred Smith, who bought a C-minus from his economics professor on a paper he turned in for a brand new enterprise concept. Fred reckoned he knew higher and years later, he began an organization, now calledFedEx.
That is essential. The companyreally took off when it was Branded with a fewbold phrasesthat had been inconceivable to neglect: “When it absolutely, positively has to be there overnight.” At present, FedEx is #54 on the Fortune 500.
Or how about Harland Sanders?His Kentucky Fried Rooster retailer in Phoenix was on stay TV,when a woman known as in to complain hewas licking his fingers when he ate the rooster!Somebody on the set blurted out, “Well—it’s finger-lickin’ good!” Highly effective branding, however NOT an accident! As a result of Harlan picked up what she stated. Then he used it—one phrase—to make his distinction unforgettable. And at present, KFC is the second-largest fast-food firm on the planet.
Get instantly obtain Bill Schley – The Brand Titans® Master Course
And the well-known Wheaties tagline, “Breakfast of Champions?” Nice branders got here up with that in 1927. Almost 100 years in the past! But athletes nonetheless drool as they dream of getting their image on a cereal field.And People nonetheless eat about 15 million bowls of Wheaties a yr.
Nice. However what about NOW? And what about Area of interest Companies?
That’s the excellent news. There are riches in niches!Firms that specialize,rake in huge revenues and are getting humongous IPOs.
Like Complete Meals. They used their Branding to create a separate area of interest for themselves: “the healthy foods”grocery store. They’re not as huge as Walmart or Kroger (the largest chains). However they are the largest“healthy foods” retailer—and in 2017, Amazon acquired them for $13.7 Billion.
However what if your corporation is small, not huge like these examples? No worries!
I’ll present you that Go-To Brandingworks simply as nicely if not higherfor smaller companies, too!
Take House Banking software program—a extremely obscure area of interest.I labored with a start-up that had nice software program—however no identify or model to go along with it! They might’ve stayed obscure, too. Till I confirmed them how one can rebrandas HOME ATM. And inform their story in 4 sentences!
From then on,they bought a land rush of enterprise from banks and stored on going.And simply 4 years later, theysold the corporate for $170 million.
A good smaller area of interest is Physician Dictation. At present,Docs are compelled to spend hours a daywritinglegally required digital data;time they used to have the ability to spendwithpatients.
However then an organization known as Mobius.MD invented the Swiss Military knife of Physician
Dictation. Software program thatcuts dictation time in halfand immediately connects with all of the hospital report programs!
Acompletegame-changer. Besides—Docs didn’t learn about it!
Till I confirmed Mobius my model components. And out got here: “Dictation Without Limitation.” Docsinstantly knew what that meant—and gross sales took off!
Nick Stokman’s area of interest was interactive video for enterprise.He had clearly superior know-how. His solely drawback was: his distinctive profit took him an hour to clarify!!However, as soon as weput the correct branding in place, Nick scaled the corporate… scaled it some extra… and watch what occurred subsequent…
“No one could make us stand out in video-tech—until I met Bill. He gave me his formula. Now branding made sense. Customers finally saw our unique value! Long story short, as the press reported, we were bought for $17.5 Million. One day, I woke up a millionaire. My life has never been the same since.”
Nick Stokman
Founder and Former CEO, VidGrid
I even brandedOxygen for pilots!Belief me, this issues if you wish to keep awake if you fly a aircraft! I gave Aerox the Branding, “Number One in Oxygen,” together with a set of straightforward Branding statements like: “Aerox is OxygenMade Easy”. And that did the trick for Scott Ashton’s firm:
“I’m embarrassed to say how much we wasted on smoke, mirrors and bullsh*t from agencies when I ran divisions at big companies. So, when my own business needed a brand, I called Bill. He showed us the formula no agency ever had before. Suddenly, the market saw us as #1 in our specialty! It didn’t just change our brand—it changed our whole company.”
Scott Ashton
CEO, Aerox
One in all my favourite issues about Scott’s firm is that they’ve discovered {that a} Stand-Out Branddoes far more than promote.
It truly motivates everybody on the staff. Individuals repeat the phrases too, get excited and have rather more productive work collectively.
I don’t assume Scott anticipated that, however I’ve seen this occur time and time once more: one or two Go-ToBranding phrasestruly work 10 instances higher than a protracted and pondering Mission & Imaginative and prescient Assertion that somebody spends a yr to jot down, and nobody ever reads!
And eventually, One in all my greatest Branding wins was working with the worldwide Cloud supplier Rackspace. Three phrases, “The Managed Cloud,” with a brief Brand Story to observe, modified their enterprise historical past endlessly:
“Our prospects had been pleased with us, however the bigger market didn’t get it. Schley fastened that. After he branded us, we offered the corporate for $4.3 Billion.“
Bret Piatt
Former Director of Company Technique, Rackspace
Let me share with you the place this all got here from—
on this two-minute trailer.
I bought my begin in Branding working for the final of the legendary Mad Males — the wizards of Ted Bates & Firm, a New York advert company the place they might take any enterprise and make it #1 in its class.
They knew precisely how to do that. It was all they did… and… they did it time and again. Previously unknown shopper merchandise like Halls Cough Drops (“Vapor Action”) and M&Ms (“Melts in your mouth, not in your hands”) turned prompt family names and market leaders. For a time, Bates was recognized to be the company that offered extra merchandise for shoppers than all of the others mixed!
There have been simply two issues: First–and this sounds loopy but it surely’s true–although they knew how one can do it, they wouldn’t inform anyone. Together with rookies like me! They anticipated all new recruits to simply observe them round and both determine it out–or nicely, get fired! So, I needed to study by trial and error, writing down the secrets and techniques that labored, again and again– till I’d get it proper they usually’d give a nod of approval. And through the years, I bought the dangle of it.
The second drawback was that although they might do it for any measurement enterprise, they solely did it for giant nationwide manufacturers. Area of interest companies and start-ups couldn’t benefit from their magic.
After I left Bates, I made up my mind to repair each issues. And as I look again, I used to be certainly the solely individual ever to place their magic right into a components like mine. It took me 20 years. However I perfected it after working with dozens of corporations, re-writing, refining, and bringing all of it collectively… and… I made certain it labored for large companies in addition to start-ups and extra superior area of interest companies.
Once more, I used to be the one one who did this. I put the misplaced Branding secrets and techniques of the Mad Males collectively so you might study them.
Now I promised to inform you what Branding actually is.
After efficiently branding over 100 corporations, I can inform you with unshakable confidence, it all the time boils all the way down to one factor. One thing so easy and simple that no company or advisor would ever inform you.
However I’ll:
Branding is a DIFFERENCE, connected to your NAME.
In fact, to make certain, you need to let folks in your area of interest know about this all-important distinction. However it could actually’t be simply any distinction. You possibly can’t simply pull one out of a hat on the spur of the second and anticipate it to work.
It’s worthwhile to zero-in on a distinction so essential to your prospects that they wouldn’t even assume of going wherever else. I can present you how one can uncover precisely what that’s.
As a result of I’ve developed and perfected a componentsthat discovers the successful distinction in your Brand, together with the Brand Story which makes it come alive within the thoughts of a potential buyer. After getting this software, you’ve locked-in your spot because the Stand-Out Brand in your area of interest. And any good firm can discover one. You merely need to know the place to look!
The components? It’s a simple technique of elimination. And once more, bear in mind—I assure it.
Why am I providing this course?
My shoppers and advisors have requested the identical factor. In any case, I get $10,000 a day for an in-person session… over $20,000 a month on retainer… to assist an organization develop their #1 Brand.
I get calls from CEOs and enterprise capitalists, asking if they will rent me.
However right here’s why I’m doing the course:
I’ve realized for a very long time that there hasn’t been a single useful resource wherever to point out new entrepreneurs and CEOs of bigger companies how one can develop an actual Brand that works … a Brand that propels them to #1 of their area of interest.
What’s extra, once I go searching at what IS accessible… I’m outraged.
In actual fact, frankly, I’m disgusted by all of the unhealthy and deceptive recommendation on Branding I see.
Pretenders masquerading as Branding specialists, spewing harmful nonsense. It’s not serving to anyone (besides, possibly, them).
The least harm these know-nothings do is waste your time and finances. The worst they do is blow your organization’s potential with a forgettable, punchless model.
Now, clearly, corporations I’ve by no means met have created their very own #1 Manufacturers. Businesses used to know the way to do that. However lately, all however only a few of the good practitioners left the scene.
It meant that in the previous few many years,except you had a very revolutionary new product, getting a #1 Brand was virtually all the time a matter of luck, or irritating, time-consuming trial and error.
Effectively, all that strife and uncertainty ENDS right here and now.
As a result of I’m the one individualwho has completed this: Taken the realsecrets and system of The Brand Titans—and turned it right into a step-by-step,easy-to-follow Systemthat makes #1 Manufacturers for my shoppers. It should be just right for you too. Sothat now,YOU get it proper. Cleanly, simply,within the absolute quickest time.
Keep in mind, I’ve examined and used my components efficiently with corporations of each measurement. One-person start-ups to Fortune 500s. From Aerospace to Drinks… Snack Meals to Trucking… Huge Pharma to Small Regulation Corporations. You identify it, I’ve completed it.
And now it’s time for me to shift.As a result of as a advisor, I can personally assist at mostabout 12 corporations a yr. However so many extra peopleNEED the outcomes of the type Branding I may give them—
Like this tiny firm that wasn’t getting any traction known as Charity Planner.Since theirmission was to make it simpler to begin personal foundations, I instantly modified their identify to Basis Supply. Then I confirmed them my components that may make their model #1.
And look what occurred—
“Our tech was nice. However our Brand was so unhealthy, wealth advisors had been scared to belief us with their shoppers. Then, Bill got here in and gave us a Brand that impressed confidence. At present, Basis Supply manages $19 Billion in property.“
Chris Infurchia
Former President, Basis Supply
So, I made a decision I needed to make this data accessible to any firm or one that desires it. That’s MY mission.
Now you is perhaps questioning if I will help somebody who doesn’t have already got years of enterprise expertise. You recognize—I puzzled the identical factor myself. So I did a bit of experiment.
Earlier than I even began creating the course, I talked to Brad Voehler. He began a bunch in San Antonio, Texas that’s now going nationwide, known as New Apprenticeship. It helps younger folks get skilled and get employed on the identical time.
I agreed to show my Branding components to his college students.
“I didn’t know Bill as a teacher when he offered to do a class for my New Apprentices. I seriously doubted they’d get it. I’ve never been happier to be dead wrong. They hung on every word and went back to their companies to get amazing results from changing their brands. Bill showed them what to do and how to do it—and they ran with it!”
Brad Voehler
Founder and CEO, New Apprenticeship
That have satisfied me.Past the shadow of a doubt. If these vivid and motivated—however completely inexperienced—’enterprise rookies’ may study and apply my Branding components… then anybody else may. And to be clear, this course transforms companies on the highest ranges, too.
Take it from this Fortune 500 veteran:
“I’ve led five public companies including Simmons, Carriage Industries, and Interface. I’ve been through Bill’s course and read his books. Please listen to me. Everything Bill teaches is exactly what we did to turn around our Brands.He has the key to creating the best Brand in the world.”
Charlie Eitel
Former CEO, Simmons
Right here’s the full system that’s ready for you:
I’ve taken my whole Branding components, and all of the background data and strategies, and damaged them down into 15 easy-to-watch, Hollywood-quality video lessons. ‘Bite-size’ items of the puzzle. You get every little thing you could learn about how one can change into a #1 Brand—in addition to truthful warning about all of the traps and temptations to keep away from. (That is the what and the why.)
Get instantly obtain Bill Schley – The Brand Titans® Master Course
Right here’s a fast tour by the entire course:
1. The Mad Males Basis (3 lessons)
The forgotten secrets and techniques of Branding … what Branding is and isn’t … 3 secret qualities of one of the best Manufacturers on the planet … and far, rather more.
2. The Unshakable Framework Items (3 lessons)
You’ll study the short take a look at to verify your Brand is totally yours … the precise blueprint BrandTitans℠ used for creating tales that offered hundreds of thousands … how Good Branders personal a spot of their prospects’ minds … and much extra about setting your self aside and utilizing tales to safe your #1 Brand.
3. The Flooring, Partitions and Ceiling (5 lessons)
7 confirmed blueprints to place a #1 Brand… the “inseparable couple” of each #1 Brand (you’ve gotta have each) … The 4 important exams your corporation identify should go … and far, rather more.
4. The Ending Touches (4 lessons)
The solely 2 kinds of visuals you utilize in Branding… The way to make 6 or 8 phrases have extra influence than 6,000… Why smaller corporations can Brand circles across the “Big Guys” …and every little thing else you could full your Stand-Out Brand.
Class 13 coming August 5, 2022
Class 14 coming August 12, 2022
Class 15 coming August 19, 2022
Right here’s only a small choice of what you’ll be watching
EVERY CLASS IS EASY TO WATCH, about 10 minutes every. You are able to do it ALL IN 4 WEEKS or no matter tempo you select. You’ll have mild bulbs going off on a regular basis in these quick however power-packed on-line video classes!
The Roll-Up-Your Sleeves Periods
After every MasterClass video, you get a second, quick, casual video with further hints and actionstepsto begin implementing what you simply discovered.
These classes will steadily transfer you ahead towards constructing your personal #1 Brand. (That is the “how.”)
Right here’s a fast choice of video from the Roll-Up-Your Sleeves Periods…
You get one Roll-Up-Your Sleeves session with every new class.
My Personal Personal Vault of Brand Tales
Lots of people discuss “Branding as a Story.” However listening to that from individuals who actually don’t perceive Branding (I’m unhappy to say, that’s practically everybody else educating it, nowadays) received’tincrease your gross sales or your acquisition value.
My Personal Vault of Brand Talesis a energy software that’s considered one of a sort. All advised—these 15 one-page tales had been value over a $Billion {dollars} in actual market worth to actual corporations!I wrote them together with my shoppers, and their manufacturers immediately had the pathway to #1 of their Class. These are the precise tales that corporations paid tens of hundreds for. You’ll not solely see precisely how they work, they’re yours to mannequin in your personal firm!
Most of what’s in right here has by no means been revealed wherever earlier than. It’s a treasure trove of Branding Gold that can enable you tremendously, when it comes time to place collectively your individual, new Brand Story (which is a part of the Master Course).
Your Brand Guardian Coverage:
The way to Insure the Lifetime of Your #1 Go-To Brand.
Your new Brand can simply change into your most valued asset—However you’ve bought to defend it too—from the false prophets and unhealthy actors, to not point out rivals, when you’ve bought it. This isn’t a monetary insurance coverage coverage, however a set of iron-clad guidelines and tips. So nobody in your group or your company mistakenly pours all that carefully-crafted worth down the drain.
I introduced in an award-winning journalist turned veteran enterprise advisor to interview me about all of the well-meaning—in addition to nefarious—issues folks inside and outdoors your corporation will strive to do to derail and destroy your Brand worth. Don’t allow them to! I’ll present you how one can defend your self.
Membership within the unique Brand Titans Group
When you enroll, you robotically change into a Constitution Member of the Brand Titans Group. This particular on-line group means that you can community along with your friends and share concepts. One wonderful thing about membership within the Group is you received’t stand alone in opposition to the tidal wave of misinformation about Branding that’s so widespread in enterprise at present. You’ll have like-minded mates and colleagues together with me, that can assist you concentrate on what works if you’re a Brand Titans Brander.
Particular Brand Titans ONLY Dwell Teaching Periods
I’ll begin with six of those. The sooner you get within the course, the earlier you’ll have an opportunity to take part and get your questions answered. In these lessons, I’ll additionally zero-in on subjects of particular significance. You’ll deepen your understanding and sense of ease about what’s actually essential—in addition to construct and strengthen your Brand Titans mindset. Once more, that is your alternative to get private suggestions from me.
So how a lot ought to I cost for this course?
We’ll begin with what my very own shoppers suggested me. Keep in mind, I’ve been paid lots of of hundreds for a similar data and Branding components you’ll get right here. They advised me: Not less than $5,000 for the course.
And once more, I get calls on a regular basis from CEOs and enterprise capitalists who will gladly pay me hundreds per 30 days to be on retainer, to assist them develop and roll out their very own #1 Go-To Firm Manufacturers.
Which, as you already know, has been greater than value it to firm after firm: Over a Billion {dollars} to Rackspace. $17.5 Million to VidGrid. $170 Million for a banking software program firm I branded as “Home ATM,” and extra.
However—for meit’sa Mission. To assist corporations that deserve a lot higher success than they’re at present getting—and can be getting—if that they had their Branding proper.
To guard corporations in opposition to the harmful (I need to even say dishonest),improper details about Branding that’s so widespread throughout the Web and enterprise neighborhood, wherever you look at present.To maintain theGreat Principlesfresh and readyfor good corporations to obtaintheir very own Stand-Out, #1 Manufacturers.
That’s why I’ve determined to maintain this technique nicely inside attain of everybody who wants it.
Get instantly obtain Bill Schley – The Brand Titans® Master Course
Right here’s the entire system that’s ready for you:
- Video Brand Titans® Master Course
- Video Roll-Up-Your Sleeves Periods
- The Master Vault of Brand Tales
- Brand Insurance coverage Coverage
- Membership within the Brand Titans Group
- Six Dwell Teaching Periods
- Certificates as a Brand Titans
Brander (when you full the Course)
All of this for less than $995
And I’ll make it even higher: For a restricted time, you may get a $200 Early Adopters Low cost beginning now!
Meaning, solely $795 whereas the EARLY ADOPTERS DISCOUNT is in impact.
Sincerely,
Bill Schley
Founder and Teacher, The Brand Titans Master Course
P.S. Keep in mind—only one in 2 new companies will survive after 5 years, based on the Small Enterprise Administration. And a a lot smaller portion would be the #1 Go-To Brand of their area of interest. If you wish to be in that small, choose group, be part of our Brand Titans Group and get the course at present.
IMPORTANT: This complete “Bill Schley – The Brand Titans® Master Course” is totally downloadable and accessible in your account
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Your persistence is appreciated.