What You’ll Discover in Bryan Kreuzberger 1 Lead A Day
If you’re not happy with your current results (or you ARE happy, but just want to make more by doing less work), then applying 1 Lead A Day
Bryan Kreuzberger – 1 Lead A Day
More than 70,000 business owners and entrepreneurs have used the system.
8.7 million hours of cold calling saved
$1Sales of.25 billion
Problems Salespeople Face
You can relate if you’re a salesperson, or manage a sales team.
Salespeople are often thrown on to a product without much thought. “go sell it.”
Every month there’s a quota to hit, so each salesperson tries their hardest to hit that number in their own way:
One person cold calls businesses furiously in the hope of a sale.
One person can go to endless meetings, but not close any sales.
One person uses Facebook to solicit leads from an acquaintance.
It’s often a huge mess!
This is extremely common in a lot of companies, and it’s no way for a company to reliably get bigger and more profitable because:
There’s zero predictability.
There’s no fixed processes in place.
There’s no way to accurately track any of the sales activity.
If an investor were to look at this company and see that there’s no accurate way to predict revenue, they might just completely pass on the company.
What do people really want?
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When I come into a company, I’ll always ask the owner want they want salespeople to do. Almost always the answer is:
“I want a predictable way to bring in qualified leads.”
Take note of the emphasis placed on “predictable.”
For example: If you want 4 new customers per month…how would you go about hitting that number?
Many salespeople aren’t able to breakdown what it would take to hit their number, because they have no accurate data to go off of.
A company and its salespeople will know exactly what to do for a month in order to reach a goal.
A salesperson who has a predictable system and can give guestimates based upon past results at the beginning of each month is able to make some guestimates.
“My monthly quota is $400,000”
“I need to send 100 emails.”
“I need to get about 35 responses.”
“I need to get 19 phone calls.”
“I need to get 11 in-person meetings.”
“This will result in 4 signed contracts.”
“This will result in $400,000.”
This predictable plan provides that person:
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Accurate expectations.
A detailed plan that outlines what they should do each day.
They can be confident that they will hit their quotas.
That’s the power of having a predictable system in place.
I started my career in sales at Aliso Viejo, California when I was 23. It was my first job and I was cold calling VP’s of It and IT Directors of mid-Market companies generate revenue between $100 million and $500 million. I made roughly 50 calls per day.
This was my day…
Call 1: Voicemail.
Call 2: Voicemail
Call 3: Hangup
Call 4: Hangup
Call 5: Talk for approximately 45 seconds. Hang up.
Call 6: Hang up
Call 7: Hang up
Call 8: Hangup
Call 9: Voicemail
Call 10: Voicemail
::repeat this four more times per day
“Hey I’m Bryan Kreuzberger and I’m calling on behalf of Oracle, did I reach you at a bad time?”
..::click::..
Or I’d just leave voicemails that weren’t returned.
I was shocked to discover the true meaning of my life after repeating it 50 times on a random Tuesday.
I went to college in order to become a Telemarketer.
I felt like I was chained to my desk. Like there was a forcefield around my desk and I couldn’t leave.
Each day I would make it to work. I would get a cup of coffee every morning, it was the highlight.
Except…
I’m in a cubicle.
There’s managers nearby so I can’t just surf the internet.
It looks bad if you’re not on the phone. I was told to always be on the phone.
Thinking in my head “Does this even matter?”
Thinking “Is this going to be my life for the next 30 years?”
My only function in life was to generate leads and annoy people who didn’t want to talk to me.
But here’s the problem, this was how every single day went:
9:00am: Get to Work
10:00 am: Arrange files and folders on my desktop. My manager told me to stop calling and asked me to do so. “Bryan, I think it’s time to pick up the phone.” “The phone doesn’t dial itself.” “It’s time to smile and dial.”
“Really? This is my life? I went to college just to become a telemarketer?”
Being the guy that’s saying “ Hi this is. :hang up: ::hangup:: Hello this is. ::hang up::
I knew there had to have been a better way. It was my goal to be a great salesperson. But not only through cold calling. I wanted to close more sales. I wanted to make a lot.
It was a lot of fun watching other cold calling salespeople.
They did not have any data.
They did not have a system.
They didn’t test their calls.
The always had to do it themeselves…
It wasn’t until I discovered cold emailing that everything changed.
15,000 A/B email tests later….
10,000 cold calls later….
7 years of testing….
600 books…
That’s when I came up with my 1 Lead A Day System and email were its greatest advantage.
Cold Calling isn’t working as well as it used to.
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I find this a wonderful thing for salespeople!
And that’s because email has slowly crept up as being the number one form of communication in business. While slack may be coming, email can still be used to reach anyone for the day.
I was in sales in 2005 selling websites for a creative agency, and here’s the amount of cold calls vs. cold emails I would send:
Sales phone calls vs. sales emails sent in 2005
Evidently, I was making more phone calls than I was emailing.
But not so fast-Moving forward to today, this is an average of how often I make cold calls vs. cold emails with our clients:
My cold emailing technique has reduced 95% of the initial cold.-calling rejection.
It’s not that cold calling doesn’t work, or can’t work, it’s just that it’s not an effective use of your time.
This is what you see?
While I do not have anything against cold-calling, the sheer time it takes for 100 cold calls to be made in one day is incredible. If you do have accounts, how likely is it for you to prospect for a couple of hours between meetings? Cold calling should be your first priority, even if you already know that it is important.
Over the last 7 years I’ve made it my goal to perfecting a cold email system that psychologically triggers certain responses from the recipient.
These emails contain:
…been used by 70,000+ businesses and entrepreneurs.
…been tested at Fortune 500 companies like Microsoft, Apple, Facebook, Oracle.
…been tested at smaller private companies and by individual entrepreneurs.
…generated over $1Sales of.25 billion
This system can be used by salespeople to reduce frustration, rejection, and reward.
The best thing about email is that you can send it to others. You can sort-You could do the same with a cold phone, but it turns out differently each time. Different people also perform the sales script differently.
Why emails are better
It is possible to test the same email multiple times. Each call is different.
One click can send hundreds. While making hundreds of calls can take forever, it’s possible to send hundreds with one click. It is also quite depressing to work 8 hours per day.
Delegate email to another person, so you can pick up your kids at school or go golfing.
Everything can be tracked. You can see what’s working and what’s not. Don’t rely on your efforts alone, but look at the data.
Email allows you to track things in a way not possible by calling.
Bill is one example of the 20 sales guys at a farm equipment dealer. All the emails Bill sent can be tracked in a matter of seconds:
This is Bill’s one-shot screenshot.
Which days are the best to send him emails?
Which email templates work?
Which email templates don’t work?
Then, we can modify his sales process to improve it. Because we have access to every email, this is possible.
Imagine yourself going from no sales process to knowing every click and send that occurs.
I designed the 1 Lead A Day System for companies and entrepreneurs because…
You don’t need a step.-By-Step sales system that includes email as its core. If you don’t have it, you will be missing one of the most powerful, efficient and effective sales tools ever created.
But, will it work for you?
C
Here’s What People
Are Saying…
The most common concern people have about the environment is whether it will be safe. 1 Lead A Day It will work in their industry or for their position.
We’re going to show you a couple people in different industries who used the 1 Lead A Day system to get massive results quickly:
Carl: “The Startup Guy”
Carl. He’s based in Silicon Valley and runs a software startup. He and his team were just starting to sell businesses (in this instance, hospitals and medical practices) using their software product.
They quickly realized that cold calling was time-consuming and difficult.-Consuming and flat-The whole team found it demoralizing. It seemed as if no one was willing to take the time and speak with them.
It wasn’t until taking the advice taught in 1 Lead A Day that Carl’s team realized that cold emailing was going to be their primary sales channel. They set up the system, saw immediate results in the first month, are still growing today.
Before: No sales
What he did: He implemented 1 Lead A Day System, particularly less 13.
After: 2x Increase in the First Month. By month 3, 4x the increase Increased by 4x per month 3.
“When I first used this email it was like magic. The email’s middle blurb took me only two minutes to write. Even after sending I did not expect it to work… But of the 12 companies I sent it to, I immediately got 6 responses. It was incredible.
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This email got me 20X more leads for the same work. Without this email, I’d have probably gave up on cold email as a channel. Now it’s really the first consistent sales channel I’ve build and helped me get my business started… 100K of business has come to me using this email… This is still growing and working right now…”
-Carl
Mark: “The Senior Salesperson.”
A sales volume of $480k can be increased to $34million in a year.
This is Mark, and he’s an experienced sales guy. He took on a new position and was expected to make sales. He used his well immediately.-Established a network over the years and attracted sales.
After the second month, he had lost all his contacts. The CEO asked him to reconsider. “Ok Mark….what’s next?” Mark was able to pick up the telephone and begin cold calling.
At this point, he was aware of Bryan’s cold emailing system and decided it was worth a shot. In 1 Year he closed $480k business and made $34million in sales.
Before: Had already burned through all his contacts within the first two months
What he did: He implemented 1 Lead A DayBreakthroughEmail, especially lesson 10.
After: 7.083% Increase
“I would spend 10-20 hours per week just taking meetings with the largest brands on the planet.”
(*1*)Year 1 At the new job: Closed $480,000 in Sales
Year 2 in the new job, after implementation Bryan’s system: Closed $34,000,000 in sales.
Justine: “The New Salesperson”
Justine. She started at a small publishing company in New York a year ago, and wasn’t sure exactly what she was doing. It was just random actions such as calling or sending messages to LinkedIN in an attempt to increase sales.
Previous: She was sending cold emails to get around a 5% response. Meaning 95% of the emails she was sending weren’t getting responses.
What she changed: Took Bryan’s training and totally re-The way she approached each target was not how she thought. She realized that she was sending the exact same email to everyone, which was killing her results.
After: Her brand new laser-Targeted emails get 60%+ of respondents to take the meeting.
“It was unreal how fast they responded, and the new meetings started coming immediately.”
Paul: “The Entrepreneur”
Paul is the founder of an enterprise IT staffing agency. He fired the VP Sales who was a key to growing the business. When that person didn’t work out, they scrambled to find anyone to bring in sales.
Relying on one person to make decisions-Oder-Breaking up your company can be stressful and could lead to you wasting time. It wasn’t until Paul implemented Bryan’s training that they predictably started to bring in meeting-After-meeting.
Previous: Hired a 15-year-old veteran in the field, but was disappointed by the results. The only thing the VP of Sales sold was himself…, on getting the job.
What he did: He implemented Bryan’s system, and within the first month got a call from the CTO of Sprint. (Listen to this video. He thought someone was making fun of him.
After: Since then, has generated 70 to 80 meetings using the system and reached 7 figures in terms of sales.
“Having these sort of systems and processes in place has allowed me to scale up the business.”
This is only a small sample of the successes we see with the 1 Lead A Day It is a proven system that can help anyone in their sales career to increase their sales. It works for everyone, from a novice salesperson to an experienced veteran.
If you’re not happy with your current results (or you ARE happy, but just want to make more by doing less work), then applying 1 Lead A Day It will make a significant difference in your current process.
Interviews with insiders about the actual “gatekeepers” of large company budgets (and how they respond)
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At 1 Lead A Day it’s our job to give you insider access to the minds of buyers. This might prove to be a great opportunity for you to sell, and then get rejected many times.
Omnicom is the second largest advertising agency worldwide. It has 74,000 employees in 100 countries, clients like Google, J&J, HTC, Nestle, Visa….and they have $15 Billion in revenue per year.
Now most salespeople would love to get a slice of Omnicom’s budget, and this is one of the guys that controls the purse strings:
This is Colin.
He’s a buyer for Omnicom.
If a salesperson attempts to sell him anything, he ignores 99 % of the emails and phone calls he receives.
Colin is literally the man thousands of bushy scouts see every week.-Salespeople are smiling and eye-catching and try to get to the person to make a sale.
Inside 1 Lead A Day we show you how to get meetings with…
CEO’S, Founders, The Board of Directors
CMO’S, CIO’s CFO’s, COO’s, CRO’s and another kind of C-Level exec you can think of VP’s, Directors, GM’s, Managers
Specialty groups such as Advertising, HR, Hiring Management, Procurement
….and anything else you can imagine like the Superintendents of a School District, even Principals.
How will you get Colin and other like-minded people to respond to your request if he’s flat?-out rejects 99 percent of those who contact him.
The 1 Lead A Day Insider Series we’ll show you the exclusive interviews that can help get you past the gatekeeper.
No Predictability = Stress and Confusion. Loss of Motivation
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Many companies attempt to expand their business by hiring lots of salespeople. “throwing spaghetti at the wall” To see what sticks.
If your strategy is to hire a bunch of people and then fire them within 6 months if they don’t produce, think about it…is that how the Yankees build a championship team? This is how any team is constructed? It is not.
A process is essential. A system. You have to win.
The glue that holds the team together is what makes them work hard and achieve their goal of becoming a predictable, consistent force every day.
But most companies would rather roll the dice…
They cold-call salespeople.
They send salespeople random cold emails.
They wait for 3-Let’s wait 6 months to see if salespeople are successful, and then let them go.
They only notice. 1 A salesperson is the one who carries the entire team.
This is the sign of an unidentified person.-Unpredictable sales team with no process and completely dependent on a few stars. Even if you are a superstar now, wouldn’t you like it to be easier to get meetings?
The bottom line is this…
The COMPANY doesn’t have a predictable sales process.
10 people.
10 different systems.
0 predictability.
Each person has their own style.
Every person is different.
Every person is unique and has their own strengths.
Each person has their own set of weaknesses.
JOHN
3
“Solution Seller”
Send cold emails
Follow-up Meeting
Telefonische Anrufe
SALLY
3
“Relationship Seller”
LinkedIN
Networking
Skype Call
BEN
3
“Classic Seller”
Cold Call
Follow-up Meeting
In-person Meeting
This is a great way to learn from your mistakes and to test multiple options. “experiments” To see what sticks. A predictable sales system can help you save lots of time.
This approach leaves the company vulnerable and unstable.
One team member may leave and the next person must begin again using their own methods.
You can’t predict how many meetings will be scheduled.
You can’t predict how many sales will be closed.
You can’t predict which salespeople will produce.
This. Is. A. Mess.
There’s no way to get predictability out of a completely unpredictable system.
This is where the 1 Lead A Day The system steps in.
It’s designed to take each sales person and get a predictable nYou can also visit usmber out of them.
Let’s demonstrate the difference between an unpredictable sales team, and a predictable sales team:
u
Unpredictable Sales Team
Ben should generate one more lead per day.
He then picks up his phone and makes cold calls for 30 minutes. He then sends 10 emails to people he believes might be interested. Then he sends out a LinkedIN request to 30 people in a distributor list.
The result: Unpredictable. Meetings can only be set up by pure luck. He must reinvent himself.-Invent the wheel for every client. No way to determine what worked and what didn’t.
N
Predictable Sales Team
Jason should generate at least one more lead per day.
Jason already knows who his target customers will be and where they are most likely to be interested.
He uses email templates proven to work hundreds upon hundreds of times to request meetings.
He opens his inbox each morning to see the emails and then schedules meetings with these people.
Result: 1-3 meetings scheduled per day. Jason knows how long he must spend on these meetings.
NOW…..imagine we scaled this operation up to 10 sales people.
10 X Ben = ? All up to chance and luck. There is no way to predict the outcome.
10 X Jason = 250 meetings per Month, 35 Sales
Because the team follows a predictable sales process, we can accurately predict how many meetings and how many sales they will make.
That’s the value of a predictable sales system.
If you want to grow your company but feel overwhelmed,-Predictable, let’s show you how to do it.-By-Steps to building a predictable organization
Doesn’t need to reinvent the wheel for each hire.
Can predict revenue and sales far easier because there’s a predictable process to use.
You can apply proven methods to scale your business.
It helps you to reach your goal more often as sales people are able to tell you exactly what to do.
Each salesperson gets 1 extra qualified lead per day.
We will show you how to make it happen. 1 Lead A Day system for yourself (or your company) to make a sales system that’s far more predictable and enjoyable.
Bryan Kreuzberger – 1 Lead A Day: Sample
Here’s what you can expect in the new book Bryan Kreuzberger – 1 Lead A Day
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