What You’ll Discover in Chet Holmes Mega Marketing and Sales
(Download available within 12-24 hours and Motivate your employees. Hire people who are more likely to be overachievers in the future.
Chet Holmes – Mega Marketing and Sales
Mega Marketing and Sales
Working just one hour per semaine to help you build your ultimate company!!
This hour must be proactive and not reactive.
If you have not opened your business within the past 12 months, you may be highly reactive. This means that you need to be proactive in every day you enter your business. and React to the different activities of the business and It is rare that the business spends a lot of time proactively improving different aspects of its business, such as time management and marketing. and sales. It is important to be proactive in order to create the ultimate business. and You can address the different nooks. and You can work in every nook and corner of your business until you achieve a perfect shine. We will quickly expertly and Define the areas that should be polished.
The biggest problem in owning a business today
A 1991 study that our company conducted on behalf of Pacific Bell found that the average consumer was being bombarded with 2000 commercial messages every day. Thomson Newspapers conducted a new study in 1994 that revealed that the average consumer was receiving 3000 commercial messages each day. Sources claim that today’s commercial clutter is at 3000 messages per day.
What does all this mean for your dollar?
The cost of sales today has nearly tripled over ten year ago due to the increase in commercial clutter. It would be nice to think that a tripling in sales costs would also mean that our sales efforts are three times more effective. They’re not. Sales The effectiveness of our work has dropped by half. This means that today, we have to pay three times the amount to get the same results as we had ten years back. The point, it’s very hard to get noticed in the new millennium.
Information age is less mysterious
Great selling can be as simple as great teaching. There was a time when no one knew what it took to be a great salesperson. It was a mystery. Some people believed that a person’s personality was all you needed to sell well. Others thought it was courage to ask for the order. Numerous studies have revealed what it takes to be a top salesperson. The single most important trait of top salespeople is their unbridled passion for helping customers, even when they resist.
Top producers truly believe what they are selling is valuable and important. Top producers do many other things that can easily be modeled. and This will allow you to integrate your business. This will not only make your business more profitable, but it will also make everything run much better.
You must work on the business, not just in it.
Michael Gerber was a friend and wrote a wonderful book entitled “The E-Myth.” The “E” Stands for “Entrepreneur.” Michael stated that most professionals who are skilled in a specific area think that they can also be entrepreneurs. A great mechanic thinks that he can own a successful garage. A great chiropractor believes that he can run an effective chiropractic business. A great cook believes they can become a great restauranteur.
It doesn’t mean that you’re a good expert at the service that you offer. It is not the same skill set that you need to run a business. Michael, my friend, says that you must work on the business as well as the business.
These are two traits that make people go from zero million to $100 millions
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It’s fascinating to see what is different between someone who owns corner stores that stay corner stores and someone who owns corner shops that become Wal-Mart.-Mart. This is what our company has done extensively. Let us share at least two traits. First and The most important trait to possess is determination. It is essential that the person running an empire is decisive, regardless of whether they have been hired or built it from scratch.
These are the people who make major decisions without much proof. They trust their gut instincts. They decide to pursue a path that is too scary for others. They are decisive and can change their direction, fire people, or hire new workers. They are decisive, which is the bottom line and they are decisive quickly, they simply don’t hesitate.
The second trait we can help with is decisiveness. However, decisiveness is a more natural personality trait and is harder to teach. and you’ll see how). The second trait of empire builders, or at the very least, successful people who have a business that runs without them, is that they use the three P’s. You cannot build a profitable business without these.
Running a business requires the three P’s:
Policies, Planning and Procedures.
One hour per week, if you’re smart, you are going to sit down with your staff with the three P’s in front of you and You will be proactive in improving every aspect of your business.
Wal-Wal would never be Mart.-Mart if they didn’t have a policy for every little thing that goes on in the store. Excellent policies, procedures and processes are essential to growing an organization. and Constant planning sessions
If you don’t have the three P’s
If you don’t have the three P’s, it’s up to each individual employee to decide everything from customer treatment to sales procedures to even filing systems. Without a constant focus on the three P’s, everything in your organization will vary according to the individual talent, skill and Every employee’s mood. It is important to make it clear to all employees what the expected outcome is. This can be done in one-Each week, there are hour-long sessions. A larger company will have a weekly meeting that manages the various departments. If you have fewer than 20 employees, it is done with all staff.
In the remaining hour, polish different areas of your company. and perfect. Although we teach an effective method for getting the most from your one-hour, it is important to be determined that you have at least one proactive problem.-The-Company-One hour per week – larger companies may have one per division
12 Competencies, One Hour Per Week
After thousands upon thousands of consulting sessions and extensive research on behalf of our clients, we’ve discovered that there are 12 areas of competency that make for an excellent organization. These areas can be focused on once per week, one hour per week. You’ll start to notice a significant improvement in your company.
It is important to be proactive. andMore importantly, be consistent. The lessons we’ve learned about consistency have taught us that it is the only way to really improve anything. There is no secret to great karate. It’s not about learning 4000 moves. There aren’t 4000 different moves in karate. There are 12 moves. Becoming a master is not about doing 4000 different moves; it’s about doing 12 moves, 4000 times each. This is true in all areas of achievement. You must repeat the basics in all areas of competency, such as sales, tennis, customer service, and golf.
Sales Here’s an example
Anybody who has managed salespeople will know this: A salesperson can be great at following up but have a hard time getting in the door. One salesperson can get in the door quickly, but is terrible at following up. One salesperson closes like an expert, but has poor relationship skills. Another salesperson is great at building rapport, but can be very soft during the closing.
These are all skills areas. and What we consider the best “basics” Selling. A salesperson who fails to follow up with customers will not be able to sell well if there are standards for acceptable behavior. For every department of your company, this process should be repeated.
The real secret to success in your business
Have you ever come back from a seminar with a great idea only to find it dead? Your staff was impressed by your idea. They thought it was a great idea. They were willing to give it a try. They actually tried it. It even worked, and It was over in a matter of weeks. What happened?
If you don’t revisit the 12 areas of competence listed below, they will not be helpful to you. A single event, a singular idea, or an inspiration is not enough to achieve greatness. It takes a continuous process. A diligent and consistent process.
It is recommended that you rotate each of the 12 areas for competency every 12 weeks. For an hour each week, you should go over one of the twelve areas. This is three months worth of positive proactive work on the business.
However, the real secret lies at the end. Restart with the first section. and In the following 12 weeks, you will go through all 12 competencies once more. You will be able to run through each of the 12 areas four more times in one year. That’s how you make real progress. Once you’ve gone through all 12 areas, you can choose one task/area of work/skill/issue that you want to concentrate on. This area is yours. and apply the three P’s. Learn how to make plans and policies and Improved procedures and Each area can be improved.
These 12 areas of focus will transform your business
1) Skill Development Through Training
Most people do not take the proactive time, on a regular basis, to engage in the three P’s. Your business will benefit on all fronts if you do. and so do your skills. You cannot do this if you are working solo and trying to fill in the gaps with your employees. You must include your staff, no matter how many or few you have, in order for the team to be successful.
Your staff should know that you’re looking for more and Policies and procedures that are more efficient and Ideas for improving the business and Make it run more efficiently You need policies to ensure that your business can function without you. and Manual of procedures. Most would think this is a daunting task, but we’ll show you how it can be done easily and Only one hour per week
Construction of a “three P’s” Manuals will help you grow your business faster. You can focus on one skill at a time to help you run your business. and Then, consider what kind of training you would like. and/or how the three P’s might make the area improve. There are many ways that people can learn. You need to find the best way to help people learn. We can show you many ways to do anything. But, with or without our assistance, YOU must be proactive in trying these things on your own.
2) Strategy Vs. 2) Strategy Vs.
This one area of competence could be the most crucial. Most executives that we’ve worked with, in the biggest companies in the world, are so tactical that they don’t even understand strategy, even when it is painstakingly explained to them. It is possible to improve your marketing capabilities without spending even a dollar.
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“Strategy” This is your overall impact and the final position you want to be in the market. “Tactics” These are the actions you take to reach that position. Every tactical interaction, whether it’s with customers or other situations in which you come into direct contact with potential customers, can be a major strategic opportunity. Each tactic, whether it’s an ad or a direct mail piece or a sales call, can offer a strategic opportunity. It is important to consider whether you are in a final position as a company. and Second, what about each strategy?
Here are some ideas. Here’s a great strategic position to which any company could hope to aspire: “To be the best known, most trusted and respected company in your target market.” You need to know what tactics you use to achieve that goal. If your salesperson only wants to sell, they are tactically operating.
If you think strategically, you should be asking yourself these questions “what’s the most I could hope to accomplish with each tactic?” If the answer is “Yes”, “To make a sale,” You will never be satisfied unless you sell the product. and NOT to build anything sustainable. For example, let’s list other objectives you could achieve with the same tactic, given the right thoughts, plans, policies and procedures:
1) To establish brand loyalty, so that they will always want to buy from us when they need our type product or service.
2) To get referrals from all past, current clients and Every customer is a new customer. This is possible only if you have highly motivating policies, plans and strategies. and You will find procedures that are integrated into every aspect of your tactical deployment.
3) To be respected over all our competitors. Great goal. But how do you make this happen at the tactical level?
You could be given at least six additional strategic objectives for each tactic. But the important thing is to think and Strategic planning is key to maximizing your strategies.
This means that an ad placed in a newspaper to attract new customers will appeal to the largest audience. Let’s take a chiropractic ad as an example. The majority of chiropractor advertising is very tactical. The ads read: “Smith Chiropractic, we’ll get you out of pain quickly.”
Only 16% of people use chiropractic care, while 85% of people complain of back or neck problems. (Back pain is the second most frequent reason to visit a doctor). Many people don’t want to pursue chiropractic care and are not interested. and You may be against chiropractic care. So, the moment you say the word, “Chiropractor,” Oder “Chiropractic” Your ad’s heading can reduce its appeal. What about something like this heading? “If you suffer from back or neck pain, there are three things you better know.”
A headline such as this will have a wider appeal. This heading is appealing to 85% of the population. An ad with the word “Advertisement” appeals only to 15%. “chiropractic” It immediately reduces the appeal of the ad by limiting the reach to those who are actually looking for a chiropractor as of the time they see it. Limited, versus broadest possible appeal. This is yet another example of strategy and tactics. Don’t worry if you haven’t fully grasped this concept, or if you would like to further explore it, we have tons of help if you want it. Meanwhile…
Every 12 weeks, spend an hour thinking about strategy and tactics. Look at your tactics. and Think about what you can do with each. Consider everything about your business. From the way you answer the phone to the use of your brochure to the education with customers. These are all “tactics.” Strategie is how you use each tactical opportunity to maximize every situation.
3) Find Customers
Consider new every 12 weeks. and There are many ways you can attract customers. But don’t just act randomly; see if you can add ideas to what’s working now. Then, add a few more ideas that will help you attract customers. If you are able to sit down and talk about it, and have the goal to think of more ways to attract customers, then you will be able to start developing ideas. There are only a few ways for companies to attract customers. Can you imagine how many? Six? Ten?) Ten? “66 Ways To Get Customers.” It was possible to focus on this for several years. Build. “The 22 Ways (or whatever number) that Your Business Attracts customers.” Focus on it for at least one hour per week.
4) Effective Presentation
Focus on your presentation skills. and Presentation experience. What can you do to make your presentation experience even better? and Are you more efficient at communicating? What makes communication easier? Studies have shown that 85% of motivation can be stimulated by the sight. What visual aids can you create to help you communicate more effectively with others? What are the best ways to present yourself well? What are the best ways to present yourself if you own a retail shop? If you’re in business to business or business to consumer, have you looked at what really attracts people to your business and How are you presenting yourself? Visuals matter. What would a formal presentation look like to sell customers? How many times have this area been viewed? What about spending at least an hour looking at this area every three months (12 week)?
5) Master The Telephone
Telephone is your best tool for gaining more business from existing customers. What policies should you follow? and Are there any plans you can make that will allow this device to be used more efficiently? Take a look at all the ways that the telephone is used within your company. and List current procedures and They are then implemented. You can then improve them. What can you do with the telephone in area six?
6) How to capture your best buyers
As many people as possible are interested in you “buyers” As much as possible of your service. How does your program help you achieve more? and Potentially more exposure and Current buyers? We suggest that you create a program specifically for your customers (what we call). “best buyers,” and Then, you should continue to work on them. There are always better buyers than all buyers, no matter what industry you’re in. Concentrate on the best buyers and By focusing on what you love, your business will grow exponentially. “all” buyers. Why? Because there are fewer buyers who are the best than all other buyers and that means it’s even cheaper to focus on them than on all buyers.
This program works far better than you could imagine. This program has allowed many businesses to double their sales in as little as 12 to 15 months. It’s called “The Program”. “The Dream 100 Sell.” Who are your dream customers? Have you created a program specifically for them? It’s possible to build it and They will be here soon.
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7) Follow up
It’s one thing to get a “best buyer,” What is your strategy for keeping them happy? Think about ways you can better follow-up with customers once every twelve weeks and Collaboration with organizations to create better and Better relationships. Strong relationships are key to the success of any business. and The surrounding community.
Are you able to plan your follow-up or can each person do it themselves? A pound of planning is worth a pound in terms of results. This area is worth spending an hour on each week. Although it may seem like too much time, how much time do you spend on it right now? Begin with one hour. The reason most people don’t’ really change their organization for the better is because they try to do big things. The shortest journey is only one step. It’s the little steps that equal the big result. Start with just an hour per week.
Time Management
Your productivity and The productivity of your employees can double and If you do more, triple the amount and You will be more organized. You can plan your days more efficiently. and You will be amazed at the amount of work you can accomplish. The program is called “The Six Steps To Time Management.” This course was created after years of study of dozens of time-wasting time management programs. Time management shouldn’t take a lot of time. Each 12 week, meet with your staff to discuss how you can improve. and better procedures for time management. While you can seek our assistance, it is up to YOU to improve your time management skills.
9) Goal Setting
Establish a goal setting process for yourself. and Your staff. Because goals direct us, they provide higher results because they are focused on results. Setting goals is proactive and not reactive. This is how most businesses operate. You should review each competency once every three weeks (12 weeks). and Each goal should be measurable. Set goals to increase your monthly number of new customers. Set goals to improve productivity, for example.
10) Traits Of Overachievers
Ideal behavior must be instilled and Motivate yourself and Your staff should try and overachieve. What kind behavior would you exhibit? and What is more important than the duty of service? What could make your customers feel special? Working with your staff can help you develop up to ten overachievers. and You can display these traits for any current and As you grow, you will need new employees and evolve. It is important to make it clear to all what behavior they are expected to exhibit. We’ve built a program like this and It’s possible to get it for pennies on the cost of development, or you can make your own. The point is, you can’t improve anything if you’re not focused on it.
11) Hiring and Motivating
These traits are what overachievers have, and you will now be able to hire. and Motivate your employees. Hire people who are more likely to be overachievers in the future. We end all ad placements in newspapers for staff with “we don’t hire backgrounds, we hire superstars.”
Although this ad attracts some strange people, it also attracts some bright, star performers who may not have the best background but can adapt very quickly. and You may even outperform people with the same traditional background. Also, reward behavior that you believe will motivate people. Run contests and You can give bonuses if certain behavior is observed. You will receive a $200 quarterly bonus. and If your entire team is involved in a yearlong effort to increase customer buying, it can lead to $50,000 in new business.
12) Understanding the Sales Process
You can see the steps a customer takes in order to decide to buy. and Then, you can break them down. and You will be more successful if you focus on them. and That is how you will be more successful in this process. Every field has steps that one must go through before making a purchase decision. How do your customers decide whether to buy your products or services? What can you do to improve each of these steps and make them easier? Let’s break it down and It is worth a few hours each week to work on it. If you do this, your results will be positively impacted.
The magic key
Consistency is the key. You will see a positive change in your life if you approach each area consistently, at least once a week, for as long as you can.-Organizations that are resilient to the effects of massive change can be improved. and There is a lot of commercial clutter. Our company found 2400 small areas of improvement within these 12 areas. These areas are all centered around the 12 core areas. Focusing on just a few areas of improvement per year will be more beneficial than focusing on 100.-day seminar events. Great seminars are like great comedy shows. You remember that they were funny, but you can’t recall any of the jokes. A one-person conversation is very rare.-day seminar event. Except that it may provide the vehicles to begin the change you’ve needed. A few proven areas can help you achieve great things once the motivation is there. When you do attend event training programs in the future, you should make a commitment to at least a few things for your entire life.
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