What You’ll Discover in Copyhackers Copy School 2020
“Ry Schwartz has been my not-So-Six years of secret weapon. He’s the copywriting genius behind five separate multi-million dollar sales pages
Copyhackers – Copy School 2020
If you guessed…
… how life-It is easy to change your digital course, software, or coaching program.
You’d be wrong.
… how many upsells, downsells, tripwires, surveys, pixels and ninja stars you’ve managed to sprinkle across the world’s most “epic” funnel.
You’d be wrong.
… how many 5-figure checks you’ve anxiously signed off on for high-Experts, coaches, and masterminds who will tell you what to do, but not how.
You’d be wrong.
… how many late nights curled up in fetal, praying to all that’s good and pixely that your copy somehow converts.
You’d still be wrong.
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Amy Porterfield photo
“Ry Schwartz has been my not-so-secret weapon for six years. He’s the copywriting genius behind five separate multi-million dollar sales pages for my digital course launches. In my early years, way before I could afford to hire Ry, I invested in learning how to craft my own copy. I knew that copy was the lifeblood of any business and when you know what to say and how to say it, you instantly connect with your audience. Copy creates connection and connection creates conversions. I learned that from Ry.”
— Amy porterfield
Copyhackers training is used and trusted by…
sproutsocial logo shopify logo freshbooks logo balsamiq logo deadline funnel logo typeform logo marie forleo logo convertkit logo mailchimp logo canva logo
Because every top is a top.-In-class marketer, copywriter or business owner will tell you… cash doesn’t change hands, lives don’t get impacted, and YOUR biz doesn’t get rewarded with record-breaking profits until… YOUR COPY CONVERTS.
Which is also…
Copywriters and marketers should drink.
Don’t let Don Draper’s fictional swag fool you.
Drinking isn’t a solitary activity.-To celebrate a job well done, clink.
It’s to calm the PTSD from that last time you hit “share” Create a Google Doc with your client and the top executives. Then pray to the copy gods for it to convert.
It’s to grapple with the existential crisis that comes from stress-On Sunday nights, Cliff bars are a great option. You can also browse through Spotify playlists while you wait for inspiration.
It’s to feign the confidence that you actually know what you’re doing when you get assigned an email sequence or sales page – while on the inside you’re helplessly trying to pacify a pitchfork-A powerful mob of inner voice. (Was the last win ?….? Can I do it again?…. Do I have the potential to be a one-hit wonder, like those Macarena dudes ?…. Do I have to quit my job while my reputation is intact?
Or if you’re a business owner…
It’s to soothe the shot nerves from the last time you had to patch together a 5-You can get a quick copy education from the internet to create the landing page, the sales page, and the sales emails that will actually sell your product.
The pressure is real, so yea…
Insta-Pot kept on high, real.
Overtaxed adrenals without any amount of adaptogens to fix it real
And it’s justified.
It is the reality of it all.
Owner of a business
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Let me be direct…
Download it immediately Copyhackers – Copy School 2020
The lofty acquisition goals that you had outlined for the SaaS that you have spent 19 months programming are not possible without the copy. Goals.
Without the copy, your online course (aka the reason your friends and family barely recognize you anymore) doesn’t enroll a single student.
Without the copy, the cash you’re sending to Zucks to put you in front of a hyper-Targeted audience is nothing, but it helps him target 50 more people.-Estate of one acre located off the Amalfi Coast.
Your copy is not required. “next level” funnel that you spent all of last quarter’s marketing budget on is nothing but a set of lines and empty boxes spread out across an overpriced flow chart.
The skeleton of an actual-World marketing campaign
A digital carcass with decaying bones.
Without the beating heart, flesh, and connective tissue that makes things MOVE, there is no way to make them move.
The “STUFF” That makes the cash register actually ring.
In summary, until your copy converts, nothing happens.
Nothing will change until your copy predictably and consistently gets the job done. “yes.” And it is scaled.
And that’s why…
Writing high-Convert placeholder
Writing high-Conversion Copy The Single Most Profitable Skill you Will Ever Master in Your Career or Business
We’ve proven it over and over again.
In our businesses. In the businesses of our clients. In the businesses of our students.
You will be able to write fast and confidently if you learn how to do it quickly.-converting copy, you’re arming yourself and your company with an invaluable $1,000 per hour skill.
Andrew
“Andrew Capland achieved a 350% uplift on Wistia’s trial-to-paid email sequence.”
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Andrew
Andrew Capland was able to achieve a 350% improvement on Wistia’s trial-To-paid email sequence.
Wistia hired Andrew as a rehabilitator.-Write their trial-To-paid email sequence. Andrew created a 350% increase in revenue using the exact same techniques that you will learn in 10x Emails. This was achieved in just 10 hours.
Prerna
Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.
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Prerna
Prerna Malik sold nearly $18,000 of her agency’s services with just TWO… yes… TWO email sends.
Prerna Malik, an A-Name the copywriter responsible for running the agency “Content Bistro”. Prerna sold her new productized service using just TWO email messages (using the templates of 10x Launches).
Tarzan
Tarzan Kay tripled her rates, and earned 15K from her first affiliate launch
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Tarzan
Tarzan Kay tripled her rates, and earned 15K from her first affiliate launch.
Tarzan Kay, a copywriter, has a strong foundation and talent. Here’s how this training helped her 3x her rates…
“I’m such a believer in this program. When I first got 10x Emails, I was nervously quoting $75 or $100 per email without really knowing what I was doing. After 10x Emails, I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.”
Tarzan increased her knowledge and eliminated guesswork. “The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out Ry’s templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.”
Just finished my first campaign for an extremely competitive affiliate launch. I was able hit more than $15K in revenue using both the 10x Emails templates and the 10x Landing Page strategies. These programs are making money for me over and over again.”
Brad
Brad Wages assisted his client to generate $228.717 sales using 10x Sales pages.
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Brad
Brad Wages assisted his client to generate $228.717 sales using 10x Sales pages.
“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”
Ry
“I used the 15-Point Sales Page in a Day framework on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week.”
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Ry
“I used the 15-Point Sales Page in a Day framework on a full-day intensive (that I sold for $3k). I updated my client’s sales page. And since re-launching it, she’s brought in $56,000 in one week.”
Following the steps step by step gives me confidence. I know Ry and Joanna’s stuff works. It’s been used in successful, profitable campaigns in the past. These are just a few examples. It matters.
With a proven process and an understanding of the psychology behind doing certain things, everything, from the introduction to guarantee and lead, is much easier to understand. Now I can approach them from a more strategic position.
I followed their process so closely, to the point that if it didn’t convert, I’d question the offer, not the copy. 10x Sales pages are my favorite. I’m so happy to have it as a resource.
I’m not only using it with clients but also for my own programs and products. Right now, I’m writing a sales page for my quiz program, and I’m definitely using everything that Ry teaches.”
Tara
Tara Gentile sold 24 spots to her high school- live ticket workshop in 15 minutes 3x’ing her income
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Tara
Tara Gentile sold 24 spots to her high school-…. 3x her income in 15 minutes ticket live workshop
Tara Gentile, a business owner, is not a writer. Here’s what she did when she completed this training.
Tara Gentile, a Creative Live podcaster and instructor, has built a remarkable brand and a committed, fast-growing community.-Growing tribe However, she was faced with a problem.-tier course that was perfectly suited for her audience – except her audience wasn’t signing up for it.
Tara gave it another chance after struggling to sell 12 seats for this live training. She’d launch the program again and, if it didn’t sell out, she’d close it down for good.
To improve her chances, she purchased 10x Emails as well as 10x Landing Pages. After taking just a FRACTION of the training you’ll find inside Copy School 2020Tara revised her launch materials, including her landing pages and emails. She focused on finding the messages that were most likely to convert, using everything she’d learned in our message-Finding modules.
She launched the program again and offered 12 seats to applicants.
Within 15 minutes of opening applications, she had more than double the number of applications she’d had during the last launch. The result? The end result?
Marian
Marian Schembari was able to help her client Teachable raise over half a million dollars by using the themeplates in 10x Emails, 10x Launches
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Marian
Marian Schembari assisted her client Teachable in generating over half of a million dollars with the use of the themeplates within 10x Emails.
“Before 10X I knew how to write a good email. But, I didn’t know how to write a 10x Email. This course delivered on its promise. Yes, I was able to 10x …… My client’s investment was 10x multiplied (I helped Teachable to make $500k by using this sequence). My hourly rate was 10x higher. I 10xed my available daylight hours. (It is true. I charge $500 per email. Ry’s themplates takes me about an hour to write.
It’s true. Do not take this course. I don’t want my clients to know I’m not actually special at all.”
Amy
A total of 150K+ extra launch profits thanks to 3 emails that took less than an hour each.
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Amy
A total of 150K+ extra launch profits thanks to 3 emails that took less than an hour each.
Ry was Ry’s partner in creating all the funnel copy when Amy Porterfield launched her signature program Courses That Convert.
By writing a unique 3-Part show up sequence, which is now located in the bonus section 10x Emails Amy was capable of increasing her average webinar attendance from approximately 25% to 33%, which represents an additional profit of approximately 150K US dollars.
These wins didn’t come from months or years of learning and laboring.
They were easily earned in literally MINUTES, if not HOURS, of knowing precisely what to do in order generate dramatic results. “we be moving our biz into a 2,500 square foot loft with exposed brick” results.
This skill is truly priceless.
Because…
It’s a huge step forward when you can confidently turn your words into sales.
It’s a huge step forward when your Macbook Pro can be used as a mass-conversion weapon.
When you finally get the Kanye-level confidence that comes from knowing what you’re doing rather than guessing and praying (aka the GAP method), you can hit “share” on that g- doc while sporting the world’s ugliest khakis and still feel like a million bucks. You can be anything you want. “socks and sandals” Guy and still walk out of the office at 5 :01pm with your middle fingers up. #dontbethatguy
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If you’re a marketer or business owner, this means:
Logging in to Hubspot or ActiveCampaign. Celebrate new sales notifications in Stripe and Paypal at 2:04 PM.
Being able to bootstrap more effectively instead of trying to find a copywriter who either doesn’t know their value or is looking to take 2% equity on something that doesn’t exist yet.
Being able to capitalize on flash sales, new campaigns and, yes, the world’s most epic funnel – without worrying about how those “hungry empty boxes” You will be fed.
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If you’re an in-This can be either a house or freelance copywriter.
Instead of focusing on yourself, be proactive in pursuing larger projects-You can sabotage your ability to deliver because you fear not being able.
You are able to negotiate higher fees or a substantial raise because you KNOW that your copy is indispensable and valuable.
You can pinpoint the areas where clients are wasting money and then swoop in to save them. This will allow you to cash bigger checks.
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Sarah Jones
“Huge thank you! The Minimum Viable Funnel resonated with me last month. This was a record number of enrollments. Our largest month prior to March was 7 enrollments. We exceeded that by 71%. Amazing. THANK YOU. Coaching the Conversion is 100% aligned with me, and it was the easiest thing I’ve ever implemented.
61 pages of copy just flew out with the themeplates, the passion, and the empathy you coached me to coach with.”
– Sarah Jones, Business Owner
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Molly Mac
“Copy School It gave me the tools, templates and processes to help me take my first step.-By-How to improve my copy skills step by step. Now I never have to start from a blank page again and I am completely confident in my copy because I know it’s based on data and experience, not guesses. The results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups.”
Molly Mac, Copywriter
If the rewards are so high, then why does most marketers and some copywriters treat copy like a close?-Talking lepper
Simple. It’s kinda scary. It’s not …. Scary.
Double root canal with no laughing gas – SCARY.
Cause even though it’s the most profitable skill, it’s also the most subjective and confronting.
While you are sitting at your laptop, a Google Doc is open, you start to wonder about…
… Am I doing this right?
… Does this sound too salesy?
… Are these words gonna convert? Or am I wasting my time with something that’s already dead before I even hit send or publish?
Apps can tell you the grade of your writing. You can also find plugins that tell you if a word has been spelled incorrectly. Bots can autocomplete common sentences.
But there’s NO plugin, app or bot that will tell you if your copy is any good.
Only the market and your merchant accounts can tell you. They will, and you can rest assured.
Each and every time.
In cold hard numbers that don’t CARE how many Saturday nights you spent stress-You can eat cliff bars while sitting in front of your laptop. Or how much time and money you spent creating that thing you’re trying to sell.
That’s why it’s far safer to share a social post and pat yourself on the back for those 300 likes than it is to fire off a 300 word sales email and feel like a helpless hack as the Mailchimp monkey laughs at your whopping 1% CTR.
Confronting? Yep.
Are there high stakes? Absolutely.
It is an unfair advantage for anyone who is brave enough and determined to master it. You already know the answer.
Simply put…
If you’re responsible for generating revenue inside your business or a client’s business – you’re responsible for gaining outcome-This skill is mastered by a based approach.
And damn right there’s a path for that.
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The Proven 3-Step-by-step Guide to Success-Based Mastery (and claiming yourself to be the Most Profitable Person in a Room)
Step 1
Step 1: Learn the places where cash changes hands
The reason most founders, copywriters and marketers give up in their pursuit towards mastery is because they’re literally trying to master everything.
This is pure madness.
Unlike Facebook Ads or SEO – which are barely old enough to order a cheap whiskey from a Canadian dive – copywriting has been around for over 120 freakin’ years.
The number of schools, philosophies and techniques.-Of-The possibilities for applying them and their thought are almost limitless.
That’s why even seasoned copywriters never quite feel like they’ve “made it” or that they’re “good enough.” To those in Bird Box, the goal posts for mastery seem blurrier than a Jackson Pollock.
That is what we say “screw it.” Don’t shoot for this elusive thing called “mastery.” Instead, develop results-Based mastery of the key marketing funnel assets that are subject to cash change.
Meaning…
1. Your website
2. Your Instagram and Facebook Ads (to convert strangers into traffic).
3. Your landing page (to convert traffic into leads).
4. Your Emails (to turn leads to primed prospects)
5. Your Sales Page (to convert prospects into customers)
You will get results-These 5 cash items can be mastered based on your knowledge-changing junctures, and you’ll NEVER have to worry about your ability to generate revenue in your business again. Or in your clients’ businesses again.
Step two
Step 2: Speed is key: Never start from scratch. Never second-guess.
High-Converting copy is supposed to be fast written. It is important to do this quickly.
It’s not a study game. It’s a speed game.
You can be a founder, marketer, or business owner …., as well as a busy person.-ass copywriter who wants to serve all those clients fighting for your keyboard, you don’t have endless hours to labor over your Macbook while throwing back 18 Starbucks refills.
You don’t have time to play a poor man’s game of copywriting chicken with the blinking cursor.
Your CMO – your client – your employees – they can’t “wait” until you feel inspired enough to write the copy that keeps everyone, including the company’s Bernese mountain dog, fed.
And that’s actually an advantage for you. Because killer sales copy happens fast. The methodical fast. And that’s why the top-The best copywriters in the world don’t start from scratch. Instead, they use proven frameworks and templates to create record-setting copy.-Breaking copy takes half the time to do the same thing as laboring over the stuff that makes you churn every second. “share.”
Step three
Step 3 – Recognize Copy Your Marketing Campaign’s Universal Blood Type
You’re probably just as sick as we are of every marketing person on the planet professing their thing as “the most important thing” – CRO, SEO, funnels, high-ticket services, ascension pathways, inbound marketing and conversational marketing
Endless, right?
However, they all have one thing in common: the need for high quality.-Converting copy
Copy It is the great unifier. It’s the O-Negative blood type which generously takes its profits-generating power into EVERYTHING you’ll ever do in your marketing.
It was the “thing” 1920. And it’ll still be the thing in 2020 And beyond.
When it comes to marketing, copy is an immortal Taoist sage who’s sipped from the fountain of youth and bottled that sh*t up for safekeeping.
It can be blamed for being too humble. It’s possible to resist it. You can pretend it doesn’t exist or that it doesn’t matter. But with that attitude, it’ll likely outlast you and your business.
It’s time to let bygones be bygones and finally make peace with this most profitable skill.
That means you have to commit to mastering the key assets.
Not just being “blog smart” Please enter your name-Drop Ogilvy whenever you can. It’s not just about learning “101” Udemy.
But it’s actually learning and applying the consistent, evergreen skills that have created repeatable 6- to 7-year-old and 7-year-old strategies.-You are a brand, business or software program user who wins every day.
If you’re ready to do that… we’re initiating a brand new breed of copywriter and marketer:
The Most Profitable Person in the Room™ (noun)
Origin: Copy School 2020
Definition:
Confident, well-paid copywriter, marketer or business owner who’s developed the skills to generate profits on demand by mastering the 5 key junctures where cash changes hands: your website, ads, landing pages, emails and sales pages.
“Cool, but can you like…. use that in a sentence?”
F-ya we can. Here’s what it means to be the “MPP”…
It means that…
… as a copywriter, you’ve de-Commoditize yourself and charge A-List fees to A-List clients by understanding the crucial junctures in which cash changes hands.
… as a marketer or founder, you’ve given yourself and your team results-Be able to master the use of a needle based on your own experience-You can move assets to raise your in-House “profit quotient” You can’t be straight!-You are not able to achieve the aggressive goals that you set last quarter.
… as anyone directly responsible for generating revenue in your business, you’ve gained the confidence, clarity and processes for getting the “yes.” It’s important to get it done quickly. You can do it fast and on a large scale.
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We’ve Helped Over 1,500 Copywriters, Growth Marketers and Business Owners Become
The most profitable person in the room
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Suzanne Hamilton
The End of Guessing
“I called myself a copywriter before I enrolled in Copy School, but when Joanna shared her enormous amount of insights & practices – and Ry brilliantly took us through the process of converting readers to buyers – my copy became so much more effective and intentional.
After Copy School, I knew how to construct a strategic marketing plan for sales email sequence, I could explain the choices in copy I made in my copy – I wasn’t just sorta winging it anymore with my hodgepodge of collected knowledge. This confidence led to better clients, more profitable clients, and more income.-ay in ma’ pocket!
Download immediately Copyhackers – Copy School 2020
I keep going back to the modules and videos inside – even a year later – there’s just SO much goodness inside. Jo and Ry are unbeatable – prepare for the WOW! (Or actually, don’t enroll – let me keep all their conversion secrets & tactics for myself.)”
– Suzanne Hamilton, Copywriter
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Bayardo Barrios
TOOLS & PROCESSES THAT WORK
“Copy School’s given me all the tools and the process necessary to write high performing copy for my clients that keeps them coming back for more. I don’t know a better program. Thanks to it, I’ve been able to confidently land $3,000 projects from the get-go.”
– Bayardo Barrios
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Gin Walker
THE WAY FORWARD WHEN YOUR COPY’S IN A SLUMP
“Copy School transformed my life. This is 100% true, even though it sounds cliché. I’d been languishing in my role as an editor and writer for many years, drifting around in largely unprofitable circles ….. I knew there had got to be a way to get my skills to work for me.
Copy School showed me how to do that – big time! Like anyone, I battled with myself over the cost – it’s way more than pin money after all…! It was, however, the best investment I could have ever made.
The incredible value within Copy School is BREATHTAKING – hours of super-Videos, workshops and webinars, personal tutorial videos and titan templates, interviews and insights, and many more (thousands?) Check out these killer tips, cheatsheets, and checklists.
Joanna and Ry have emptied their heads into your brains and organized all their solid gold knowledge on small, simple items.-Skillz Shelves are available for you only!
You are equipped with Copy School My confidence has allowed me to revolutionize my business in ways that I couldn’t have imagined. I have a brand new website, I’m already helping clients convert more prospects through deeply researched, targeted web and email copy – and I’m bloody loving it!!
Seriously, don’t be offended if you have any doubts. Copy School – just jump in. You will land in a World of Joy 🙂 .”
Gin Walker, Copywriter
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Greg Hickman
ROOTED IN REPEATABLE FRAMES
“This program has helped me by providing a framework for every time I need to engage my prospects online. And the 10x Launches themeplates convert like crazy!
Greg Hickman, founder of System.ly
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Lauren Van Mullem
BE BY YOUR SIDE, WHENEVER YOU WRITE
“I return to the course again and again, re-watching videos and re-reading lessons, just to brush up and sharpen my copy of the day. It’s that useful. You bring it with you into every word you write, and it makes those words better.”
– Lauren Van Mullem, Copywriter
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Stephan Hovnaniann
LIKE MIYAGI TRAINING KARATE KID
“With every lesson, Joanna and her team passed along their experience and tactical details that can only come from a kind of master-level, Tibetan monk-slash-Mr-Miyagi. I want whoever is reading this to have that same experience, and come away with the same sense of empowerment that you can use words to accomplish more than you’ll ever imagine.”
– Stephan Hovnanian is a Social Strategy Consultant at Bambu by Sprout Social
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Mark Crosling
NO OTHER TRAINING COMPARES
“I’ve done many online courses, but nothing compares with Copy School. No kidding. All the courses are stimulating, thought-provoking and totally resonate with me. Yes, Copy School is about copy and conversion copy, but weaved throughout are outstanding concepts of contemporary marketing and the psychology of the buyer. My writing has improved and I have more confidence in going deeper to hit those psychological trigger points.”
Copywriter: Mark Crosling
The placeholder for the Most Profitable Person In The Room
Why There’s No Better Team To Help You Become the Most Profitable Person in the Room in 2020
Joanna’s the founder of Copyhackers She is the originator of conversion copywriting. She’s written copy for the likes of Metalab, Shopify, QuickSprout, Crazy Egg, BT, Tesco, Buffer, Edgar and Wistia. And she’s been invited to teach conversion copy on 50+ international stages including INBOUND, Mozcon, Call to Action Conference, Jeff Walker’s PLF Event, Copyblogger, Problogger and ConversionXL Live.
The creator of “coaching the conversion” Method, Ry
IMPORTANT: This is the entire “Copyhackers – Copy School 2020” It is totally Downloadable We will make your link available immediately. We appreciate your patience.
