What You’ll Discover in Dan Kennedy 63 Killer Marketing Strategies
His new Manual contains these words: Dan Kennedy He has assembled his 63 Very best “knock-out punch” All marketing strategies, tips, and principles are available in one place.
Dan Kennedy – 63 Killer Marketing Strategies
“63 ‘Killer’ Marketing Strategies: How To Insure That Your Product/Service/Offer Is The Best It Can Be, Presented The Best Way It Can Be”
His new Manual contains these words: Dan Kennedy He has assembled his 63 Very best “knock-out punch” All marketing strategies, tips, and principles are available in one place. Dan presents his very best marketing secrets, each condensed and summarized in just a few paragraphs — because this Manual is designed to be used, not just read.
It is in essence a 63 point checklist you’ll review and follow every time you:
- write a sales letter
- create advertising
- plan a sales presentation
- evaluate advertising created for you by others
- on promoting any product or service or business or idea
- put together a direct-mail campaign
- create a ‘special offer’
- need to create a surge in your business
- want to re-activate past customers
- want to start a new business…..
What is Internet? Marketing?
Internet definition Marketing
Online marketing is also known as “online marketing”. Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
Internet marketing can be used interchangeably these days. “content marketing.”
Why?
Content marketing is the future of internet marketing.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
It’s like this: Content marketing (or inbound) is directly opposed to traditional advertising (outbound), and in Integration direct with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-We barely watch cable anymore because of blockers
Content marketing provides content that addresses our needs and is available when we need it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling It no longer works (a.k.a. traditional advertising).
Why?
Traditional advertising focuses primarily on pushing messages at the consumer in order to get them to purchase.
It’s interruptive, obstructive, and intrusive.
It shouts: “Hey, look at me!” while it waves its arms.
While you may be tempted to avoid eye contact with traditional ads, they are still very effective. Permanent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think billboards, TV ads, magazine ads and radio ads.
This traditional ad shows that ads have been around since the beginning of time. “honest-to-goodness” The 1950s are the golden age of coffee.
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In some cases, ads may still be effective.
But Internet users can just click away from ads if they don’t want to see them.
This is exactly what happens.
According to PageFair, 615,000,000 devices today use ad-blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
It’s there, you know it, and I know it.
Download it immediately Dan Kennedy – 63 Killer Marketing Strategies
Advertisements are irritating.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is precisely that.
Marketers and brands who use it create content that teaches or inspires their target audience.
You can help your targets find the content they are looking for on the internet with some clever tricks.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Consumers can also interact with the brand through social media and share their content.
Trust can be built.
Authority is established.
It’s all about connections.
These loyal followers can then be converted into leads and sales – Naturally.
All of this is done with an emphasis on providing value for the user.
Help users – offer them value and they’ll reward you in return.
That Internet marketing/content marketing is at the heart of what it all is.
Why? Internet Marketing?
Now you are more informed What Internet marketing is something you may not be aware of. Why? there’s so much hype around it.
It’s true.
Internet marketing has been proven to be a success time and again.
These stats are gathered from all over the internet to give you an idea about why internet/content marketing is so successful:
- Content marketing will be a $313 billion industry by 2019.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- While content marketing is less expensive than traditional outbound marketing, it generates 3x the number of leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
My small business has grown from my content marketing efforts.
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