What You’ll Discover in Dan Kennedy Midas Touch Library
These CDs provide a summary of the information that was originally included in Dan KennedyFull Version-Day seminars on marketing strategies that work for every business. Entrepreneur Magazine reported that Dan “has at least 101 moneymaking strategies for any business.”
Dan Kennedy – Midas Touch Library
Midas Touch Library It includes 3 parts.
1. Midas Touch Marketing
2. Midas Touch Direct Marketing
3. Midas Touch Selling
“MIDAS TOUCH MARKETING”
These CDs provide a summary of the information that was originally included in Dan KennedyFull Version-Day seminars on marketing strategies that work for every business. Entrepreneur Magazine reported that Dan “has at least 101 moneymaking strategies for any business.” Here’s what these tapes reveal:
* Little Known Psychological Secrets Of Stimulating Maximum Referrals & Word-Of-Mouth Advertising
* How One Simple Piece Of Paper And Just 60 Seconds Of Conversation Can Double Your Customer Base In 30 Days Or Less
* Combine Target Marketing And Testimonial Marketing To Spark Super-Pre-orders and High Response Rate-Price/Fee Resistance
* Three Simple Steps To Direct Mail Success
* Two Main Criteria For Choosing Productive Mailing Lists
* THE Secret Factor That Controls Response To Sales Letters
* Six Ways To Enhance Your Offer, Make It A Most Powerful MAGNET
* Fourteen Quick & Easy Rules For Maximizing Impact Advertising
* THE One Mistake NEVER To Make When Offering Discounts
* Increase Frequency of Purchasing Of Customers
* How To Prevent Sales Slumps
* Why “Turnover” It is not a negative
* THE Fastest Way To Get Big Increases from Any Sales Organization
* How To Combine “Marketing” A Live Sales Team
* The Two Kinds Of “Bias” Businesses that guarantee maximum growth and profits
* What You Must Remember About Trends -“Win By Price, Lose By Price”How to Sell More by Raising Prices and Having Higher Prices than Competitors
“MIDAS TOUCH DIRECT MARKETING”
These CDs contain the key concepts, principles, and strategies. Dan You can use the world of direct marketing to turbocharge your sales and business career. Here are the contents of these tapes.
* How to replace Traditional & Ordinary Advertising with Direct-Response Advertising
* How to Make Good Advertising Decisions – THE Economic Principle that Should Govern ALL Advertising Investments
* How to Increase the Value of Each of your Customers
* The Secret Reason Why Your Competitor(s) Succeed in Wooing Away Your Customers
* How to avoid “Growing Broke”
* How to Profitably use Mailing Lists
* OFFERS: Why & How To Structure Offers Differently For Different Markets, For The Same Business
* Seven “Magic Tricks” To add OOMPH!! To your Offers
* When to use different Direct-Mail Formats: How to Guarantee Your Mail Will be Opened
* Three Hurdles the Headline or First Sentence Must Leap Over, Or Nothing Else You Do Matters
* How to “Move” Your Copy is Read by Many
* How to Recognize and “Copycat” The “Look” A Sales Letter, Brochure or Coupon that is Successful
* If you can sell, you can write powerful Sales Letters
“MIDAS TOUCH SELLING”
19 Secrets to Exceptional Selling Results DanPreface: A very different approach-This tape can be used to exempt objections, eliminate price resistance, create consultive positioning, and utilize ‘Takeaway Selling’ more. These tapes will reveal what you can expect to find:
* How to Pre-Empty and Prevent Price Objections AND How to Destroy “Cheaper” Concurrence
* How to Get to the Decision-Makers, Fast
* How to use Openness and Honesty – in a surprising way – to gain an Extra Edge in Selling
* If President Bush had used this SECRET (which he now uses very effectively in his speeches) in the election, there never would have been a President Clinton
* Why and How to use Proven Selling FORMULAS
* The Five Keys to Peak MENTAL Preparation for Each Selling Situation
* THE all-Time #1 Best Closing Technique – The only closing technique that you need
* Apply Dan’s TAKEAWAY SELLING – so people jump through hoops and just about beg to be your customers/clients/patients
* How to imperceptibly, even secretly CONTROL the outcome of every conversation
* The SEVEN SECRETS of ‘MAXIMUM PERSONAL INFLUENCE’ – use them to transform your entire selling experience
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