Dan Kennedy – Nuts & Bolts of Running A Successful Copywriting Business

Right here is just a few of what Dan will cowl:

• The Anatomy of Huge Cash Copywriting Tasks and Consumer Relationships. Precise examples…the place they got here from, how they developed, work achieved, outcomes – in instances the place charges plus royalties exceed $100,000.00 per job. (This can be a behind-the-scenes take a look at Dan’s multi-yr relationships with shoppers who repeatedly pay him over $100,000.00 per task.)
• Contracts.Dan shares key gadgets all copywriters ought to embody of their contracts. (Lacking only one of these may be hazardous to your revenue).
• Secrets and techniques to Prolific Output.Most copywriters are approach, approach, approach too s-l-o-w to make any actual cash! (Dan did over 40 main initiatives in 2004, at a median charge of $50,000.00+, plus royalties – all half-time.)
• Fast Fixes.The right way to rapidly beat controls…rewrite and enhance outcomes of his shoppers’ prior campaigns…flip one-step into multi-step unsolicited mail campaigns…his “tricks” for dramatically rising response that really has little to do with ‘copywriting’ however ought to be utilized by each copywriter. (You’ll be shocked when your perceive how easy, but highly effective these methods are!)
• The right way to THINK and Develop Wealthy Writing Copy. Frankly Dan believes most copywriters’ personal eager about themselves, their shoppers, the best way they “should” conduct enterprise, how they receives a commission, and so forth is ALL incorrect and limiting. (Wealthy individuals DO assume in a different way. Shift your pondering and also you shift your checking account.)
• Publish or Perish. Why and easy methods to promote your self by writing articles, books, and contributing to others’ books. Shock: why your “ezine” could also be crippling your charges. The one factor it is best to positively publish and disseminate. (And easy methods to receives a commission properly to shamelessly promote your self.)
• Converse and Be Sought. You do NOT should be Tony Robbins or another Charismatic Dynamo to talk successfully and persuasively about copy to get talking alternatives that yield shoppers. One of the quickest methods to draw the shoppers you need (and who will need YOU) is by talking.
• Kennedy’s #1 Rule of Business. Each minute you’re not adopting this philosophy, you’re shedding cash. (This philosophy has served Dan properly for over 25 years. He has raised his base charge yearly for the previous seven years.)
• Capitalist Economics #101. The financial legislation you should have working for you somewhat than in opposition to you. (It’s wonderful what number of copywriters merely overlook this important key.)
• Huge Classes from Giants of the Copywriting and Promoting Worlds.‘Gems’ that influenced Dan enormously from John Francis Tighe, Gary Halbert, David Ogilvy, Robert Collier, and lots of others. (These tried and true info have a excessive return.)
• Ought to You Be Your Personal Consumer? With the facility of data advertising and marketing, the best charges you’ll ever get would possibly simply come from writing copy to promote your personal data. (John Lennon understood this wealth secret…now you possibly can too.)
• The right way to Get a “Milk Cow” Account Or Two. Dan exhibits you easy methods to effortlessly pay the sunshine invoice every month whereas constructing your copywriting profession. (No ‘starving artists’ allowed in copywriting.)
• The right way to Leap Frog to Huge Revenue Quick. Be half of a “parasite-host” three way partnership that’s already in place. (When you possibly can write copy, you possibly can write your personal ticket.)
• Get Paid Handsomely for “Precursor Steps”. The right way to promote issues apart from copywriting to the brand new, virgin shopper (particularly these not accustomed to paying for copy.)
• Keep away from the “Work for Free” Entice. Dan exhibits you easy methods to cease getting beat up and abused, going to prospecting lunches, spending hours on the telephone, doing free critiques, chilly calling and getting your mind sucked dry without spending a dime. (Dan stopped the insanity after his first three months in 1974.)
• The place to Get Extra Shoppers. Dan has NEVER gotten a copywriting task by way of an agent…NEVER marketed….NEVER achieved something free to get shoppers (not even taken them to lunch) in practically 10 years. You don’t should both. Dan will let you know easy methods to get all of the shoppers you might presumably need. (This yr alone, he has turned away over $200,000.00 price of copywriting work.)
• Grasp Consumer Administration. Study to cease losing time with potential shoppers who can’t (or received’t pay) you massive sums of cash. Hold dysfunctional shoppers from screwing up the implementation. And put the kibosh on ‘copy by committee’ (preserve the shopper’s partner, brother-in-legislation, workers, neighbor from interfering.)

Plus You’ll Study These Priceless “How To’s”…

• The right way to go from ‘zero to 60’ and get these first shoppers, quick
• The right way to get to a 6-determine revenue…even in the event you’re a rank newbie…in 12 months or LESS
• The right way to double your revenue OVERNIGHT in the event you’re already a longtime professional
• What particular standards it is best to use to decide on which shoppers you spend your worthwhile time with
• The right way to deal with the shopper who needs to “stay awake during the operation” and alter what you’ve written (ugh!)
• The right way to deal with shopper queasiness about sturdy copy, objections to lengthy copy and different ignorant, meddling and dangerous conduct
• The right way to effortlessly overcome a shopper’s resistance to your concepts
• The right way to write scorching sizzling copy for boring, boring, bizarre merchandise or companies
• The right way to banish your personal biases and shopping for patterns relating to writing successful copy on your shoppers
• The right way to overcome shyness and develop the assertive gross sales mentality you have to write exceptionally efficient direct-response copy
• The right way to keep away from ever doing “proposals” and break away of aggressive comparability to different writers keen to work for peanuts
• The right way to juggle a number of priorities, shoppers, initiatives, even a “day job” and nonetheless be a prolific, efficient copywriter (Keep in mind Dan himself works with 30-40 shoppers, a number of copywriting jobs, writes one to a number of books a yr, 3 newsletters a month, runs excessive-finish teaching packages, consults, speaks and races horses. Actually, he actually wrote the e book on this topic – “NO B.S. TIME MANAGEMENT FOR ENTREPRENEURS”.)

If You Are Severe About Making a Full-Time Profession As a Copywriter, This Is The One Occasion You Should NOT Miss!