What You’ll Uncover in Lean Content Academy Advanced Content Roadmap Generator
All of the coding is in-constructed – so that you simply have to reply the straightforward questions, and let the instrument work its magic!
Lean Content Academy – Advanced Content Roadmap Generator
❌ Uncertain how your blogs, movies and different supplies align along with your buyer journey?
Yup. We have been there.
✅ Finest-case state of affairs: it is costing you time and psychological vitality to finish what needs to be an easy process.
❌ Worst-case state of affairs: it is costing you gross sales, clients, purchasers…. and cash.
Fill within the inexperienced cells. This instrument does the remainder for you.
All of the coding is in-constructed – so that you simply have to reply the straightforward questions, and let the instrument work its magic!
✅ Creation of content material concepts primarily based on the assorted phases of your buyer journey
✅ Prioritisation of those concepts so you possibly can apply your sources well and effectively
I used to be having a little bit of a problem
I am co-founder and Managing Director of Far From Avocados, one in all Eire’s main content material advertising and marketing businesses.
And I constructed this instrument.
Not as a result of I really like Excel (although I kinda do). However as a result of I wanted to unravel an issue that was holding me again.
As a content material strategist. As a content material creator. As a marketer.
As a enterprise proprietor.
I could not get my concepts down on paper
And due to that, I might by no means correctly talk them to the consumer – and even my very own workforce.
And I used to be all the time being niggled by a way that I would disregarded one thing necessary. An excessive amount of was left to probability.
My concern was getting concepts out of my head and on to paper – via a logical, dependable and repeatable course of.
So I made a decision to repair this downside as soon as and for all
I drew up a really primary course of for mapping out my ideas – primarily based on the wants of the viewers, as with all the things we do in our company.
First on paper.
Then, on Excel.
At first, as a single 4×6 desk, after which developed over time – as I added phases, automations and even color-coding to make it simpler to make use of.
The Advanced Content Roadmap Template Was Born
First, for myself
I ended chasing scraps of paper, and spent extra time delivering enterprise-altering worth to my purchasers.
It made me really feel much less careworn, as a result of I knew we had a system in place.
I wasn’t beneath stress to provide you with nice concepts out of nowhere. I stuffed within the blanks, reviewed the outputs, and they got here to me.
Then, for the company workforce
This was key, not solely to a happier and a extra environment friendly workforce – however to higher and extra profitable consumer initiatives.
They received busier.
We received busier.
And inside a 12 months, we have been doing six-determine revenues…. largely due to this modest however mighty little instrument.
However we did not cease there.
After which, for our purchasers
Their success is our success, in spite of everything.
So we put the instrument to the last word check. And shared it with some purchasers, prospects and even some good individuals we encountered via our enterprise.
(All of them fell in love with it. Right away.)
‘This has saved me a minimum of €3k’
– Logistics and delivery consumer
‘It makes me really feel like a content material advertising and marketing professional!’
‘A instrument that lets us give the enter we want’
t wasn’t as robust as what we might provide you with, as we all know the product and viewers so a lot better. This instrument lets us give the enter we want, and provides our company a a lot stronger temporary – so now we’ve the perfect of each worlds!
Flip chaos to progress in 5 easy steps
Outline the viewers: Reply easy questions on your key personas to border the content material you are about to plan.
What do they need, and how will you give it to them?
STEP 2
Break down your content material journey: Utilizing a framework that is preloaded into the spreadsheet, and primarily based in your earlier solutions, establish the content material touchpoints for every stage of your personas’ journeys.
What does your audience have to know at this stage to progress their journey – and how will you affect this utilizing your content material?
Consider your content material classes: Left one thing out? That is your probability to catch it, return, advantageous-tune your personas – and let your content material enable you to higher perceive your viewers.
Organise your content material roadmap: Use a preloaded desk primarily based in your solutions in Steps 1-4 to put your content material out in a single place – then use in-constructed formulation that will help you establish the content material themes you’ll want to prioritise.
‘Extremely beneficial’
– Billie Jayne B C (through Fb)
This Excel-primarily based instrument is:
Confirmed
Distinctive
Good
IMPORTANT: This complete “Lean Content Academy – Advanced Content Roadmap Generator” is totally downloadable and accessible to you instantly (In case of a damaged hyperlink, we’ll renew your hyperlink shortly). Your endurance is appreciated.