What You’ll Discover in Power Your Launch
Power Your Launch
Your Instructor
Abu
Abu
And I’m pretty good at this online marketing thing. I’m a Growth Strategist and I help brands increase their visibility, engagement, and sales. You can find me as a Nomad Consultant traveling the world and supporting local brands.
My clients were featured in Forbes, NYLON and DAZED.
Download immediately Power Your Launch
After having an illustrative career building Fortune 500 companies, it’s my passion to teach everyday entrepreneurs and business founders the step by step on how to build like corporations- profitability and sustainably.
Course Curriculum
HERE: Getting ed. Welcome to #PowerYourLaunch
Message from Instructor: Welcoming to The Marketing Accelerator (3.23).
**WATCH THIS** New Founder Orientation – (Setting Expectations & Program Overview) (26:50)
Complete your Getting ed Questionnaire
Completing this Program is IMPORTANT
Join the #PowerYourLaunch Facebook group (Members Only).
What you should know about the community
Block Off Your Calendar & Post The Evidence
⭐️ ACCESS WEEKLY CALLS HERE (Access Group Coaching & Office Hours)
All Bonuses are available here
BOOKMARK
2019 RoadMap To Success & FAQ – How to Get The Most Out Of This Program
❤️ READ ALSO: Am I Ready to Run Advertisements Yet?
Affiliate Program: Earn Extra Cash by Using Your Voice
Wisdom words: How an Alum made $72,000 since he joined the Marketing Accelerator (13.12).
Pre-Homework: [Problem & Our Offer] Getting Ahead (Identifying the Problem & Our Offer)
Message from Instructor – Before You Get Ed (0:19).
Lesson 1: Setting Your Mindset & Expectations for the Accelerator
Lesson 2 – 3 Steps to Make More Money with Social Media (18.08).
Lesson 3: 5 Stages in a Marketing Campaign (8.35)
Lesson 4 – How to define the problem you are trying to solve
Lesson 5 – Founders Inner Story Worksheet : Crafting Your Brand Story, Accomplishments & Why
Module 1 [Audience] Outline the Customer & Seller Profile
Instructor: Before You Get Ed (0:53).
Get your #PowerYourLaunch Workbook & VIDEO Tutorial (MASTER WORKBOOK) (34:43)
Training #1: Understanding Your Customer and where they are at the Journey (150.01)
Workbook: Creating Buyer Persona & Understanding Your Target Market
Fill in the Audience Personnea Worksheet: Easily Organise Your Create stronger marketing with audience segments
Testimonial Library – Start Collecting All the Testimonials Your Business
Resources: Dealing With Objections
Example: Lean Model Canvas
Customer Discovery Interview Script – Interview Customers – Identifying Your Ideal Customer Profile (ICP).
The Difference Between Benefits and Features: What You Must Know in Order To Sell (13.39)
Module 2: Launch What is a Cycle? Launch What Does Your Life Look Like? What assets should you have in place?
Message from Instructor – Before You Get Ed (0:40).
#2 Training: How to Launch and What it Takes Your Sales (56:00)
Are You a Member of a Launch Strategy in Place (0:23)
#HW Get Ready Launch Checklist (3.39)
How to Get Ready Launch? This Workbook can be used to plan Your Next Launch
Calculate How Much You Will Make Your Next LaunchPredicting Your Sales Worksheet (8:20)
Posting Vs Promoting: How To Get More Actionable Engagement & The HONEY Method to reach your ideal audience (2:05)
Gathering Your Assets: You can use GOOGLE DRIVE for all your assets
Interview Script for Customer Discovery – Interview New Prospects – Identifying Your Ideal Customer Profile. (ICP).
***Landing Page Examples: Get Inspiration***
Module 3: Building Relationship Funnels
Message from Instructor: Before you Get ed (0,33)
Building Relationship Funnels: A Bird’s-eye View of Your Business (End-to-End) (115.26).
YOUR TURN Your Your Funnel (3.32)
Module 4 – How Ads Work
Instructor’s Message: Before You Get Ed (1:02).
RECAP: The Foundation That You Have Built (READ)
Part 1: Campaign Development: Understanding Ads and how to Use them in Your Business (114.18)
Module 5: Section 2 of Campaign Development- Getting Your First Ad Running and Setting Up Your Dashboard
Message from Instructor – Before You Get Ed (0:40).
Campaign Development part 2 -FULL Video (136:11)
Locating Your Dream Audience Intro (2:30)
Locating Your 3:27 Dream Audience (GOOGLE).
Locating Your Dream Audience (AMAZON), (4.24)
Audience Insights on Facebook (18:32).
Understanding Your Ads Dashboard (27:18)
Understanding Different Ad Objectives (5:08)
2 Ad Objectives That I Use All The time (HACK) (2.25)
Creating Custom Audiences (13:19)
How to Launch An image ad (11:58).
How to Create a Video Ad (2.17)
How to Create a Page Post Ad (6.51)
Ad Hack – Savings Ads For Inspo (2.47)
Canva: Create Simple, Effective Images (27.27)
How to maintain social proof (7:03).
How to share your Facebook & Instagram Ads into FB Group (4:05)
Module 6: Conversion – Ways to Increase Conversion & Tracking Metrics
Download immediately Power Your Launch
Message from Instructor – Before You Get Ed (1:03).
How to Increase Your Profitability Your Conversions Intro (0.46)
Retargeting Ads: What is Retargeting Advertising and How do I Create It (9:44)
Irregular Exposure Case Study & Retargeting Ads (21:44)
The Metrics that Matter (4.40)
The Most Important Metric (1.53)
Identifying a Winning & Losing Ad (4.17)
Place the Facebook Pixel on Your Website(s) & Thank you pages (5:55)
Understanding is important Your Numbers (6.59)
Use Testimonial to Drive Conversions (2.47)
Creating Look-a-like Audiences (5:43)
Location-Based Targeting: How to Target People where They Are (15.30)
Demo: How To Create Location Based Targeting (17.58)
Congratulations, You Have Completed It! Now What?
Graduation: What’s Next & Video from Instructor! **WATCH THIS** (1:34)
ECOMMERCE: Selling Products (Shopify/Wordpress/Squarespace/Wix)
Message from Instructor – Before You Get Ed (0:43).
INTRO: Important Points to Keep in Mind When Selling E-Commerce (6:56).
Selling Products – Building Websites That Convert (Getting ed & Things Every Website Should Have) (20:20)
Shopify Admin walkthrough (5.25)
Installing the Shopify Facebook pixel (0:52).
Shopify Tools Checklist
MUST HAVE: Email Sequence Strategies to Implement
MUST HAVE: Implementing the Welcome Email Sequence Strategies
EXTRA: Thousand Dollar Ad Strategy
My Thousand Dollar Ad Strategy: The First Few Types of Ads You Should Be Running (21:20).
How to Use Instagram Stories to Drive Leads/Engagement/ & Sales (2:05)
How to make a Google Form jump to a section based upon an answer (2:38).
EXTRA: Webinar Launching
Webinar: Email Sequence script
Webinar: Email Template Outline
Webinar Slides: Template for Presentation
Bonus: Master the Gram
Here’s Master The Gram:
Part 1: How to create an Instagram Business Profile & How to create a high engaging bio (12:58)
Part 2: Building a solid business strategy for Instagram (22.59)
Part 3: Ad Creation via Instagram Mobile (28.12)
Bonus: Your Holiday Sales
Training: How to increase sales during the holidays (79:56).
Online Marketer’s Guide to the Holidays
Case Study: Base Butter for Beauty Clients (PRODUCT BUSINESS).
Case Study: Beauty client, Beauty By Africa Miranda (PRODUCT SUBSTANCE)
Case Study: My Fabulous Finance Black Friday Sale (SERVICE-BUSINESS)
BONUS – Ads Intro – Understanding the Foundation
A message from your instructor (1:04).
Welcome to Ads Basics
Overview of Facebook Ads (7.35)
Targeting Overview (8.05)
Targeting in Ads manager (6:29).
Creating your Ad Creative & Copy (4:52)
Campaign set up from beginning to end (10:08)
Intro: Strategy, Funnels & Ads (End to End) (5:07)
BONUS: Ad Prep Academy
A message from the instructor (09:09).
Getting ed
Setting Your Business Foundation, Before You Get ed + My Challenge to You (12:32).
Facebook and Instagram Ads are Why Your Business Intro (14:32)
Selling with Facebook and Instagram Ads (and Creating Opt-ins & Effective Landing Pages) (16:13)
MOST IMPORTANT: What’s a Facebook Pixel? How to Place It in the Right Places (19.37)
Squarespace Sites: How to Install Facebook Pixel [Step-by-Step Guide]
How to place the Facebook Pixel Your WordPress Site
Getting Your Ads Up & Running (22:24)
How to write ad copy that resonates with readers Your Audience (9.16).
How to Target and Find the Right People Your Perfect Audience (14.05)
Setting Up Custom Audiences (12:23)
How to find and target your ideal audience (3:35).
Building your interest target audience PLUS Interest targeting workbook & worksheet) (10:13)
Exercises
You can check in with the instructor
All You Need to Know about Funnels
Converting funnels (and how ads fit into your funnel) (13.04).
Build a funnel (where to place ads in your funnel). (7:08).
You can check it out Your Funnel for Conversion (5:31).
Facebook & Instagram Ads Launch Checklist [Document]
Bonus: You can target over 200+ interests (build your library overtime).
You can spy on competitor ads on Instagram (4.24)
Spy on Competitors Ads Facebook (3.28)
REPLAYS: GROUP COACHING Q&A W/ FOUNDERS (Wednesday’s)
9.22.18 Community Q&A for Ad Prep Academy (13:29)
10.28.18 Q&A: Duplicating ad sets (Retain social proof), Video Quality & Formatting, & Tips for running ads Q4 (17:44)
1.16.19 Group Coaching Q&A (116:11)
1.23.19 Group Coaching (126.18)
Group Coaching 1.30.19 – Special Guest Kim of Social Hackettes – Training in Growing Your Social Media Organically (144.53)
2.6.19 – Group Coaching (140.49
2.14.19 LIve Q&A Group Coaching (118:11)
2.20.19 Group Coaching – Part 1 & 2 (96:25)
2.27.19 Group coaching (92:40).
3.6.19 Late-Night Group Coaching Call (90.05)
3.13.19 Group Coaching; Location Targeting Training and Q&A (92:45)
Group Coaching – Part 1 & 2 – 3.20.19 (110:30)
Group Coaching 3.27 (127.27)
Group Coaching 4.3.19 113:52
Group Coaching 4.10 (97.21)
Group Coaching 4.19 (113.02).
4.24 Group Coaching (92.40).
5.1.18 Group Coaching (124.19)
Group Coaching 5.8 (131.49)
5.15 Group Coaching (127.08)
5.22 Group Coaching (127.45)
5.30 Group Coaching (129.41)
6.5.19 Group coaching (123.51)
6.12 Group Coaching (118.51)
6.19 Group Coaching (89.03).
6.26 Group Coaching (121.52)
Group Coaching (119.37%)
7.10 Group Coaching (128.52)
7.18 Group Coaching (125/36)
7.25.19 Group coaching (120:49).
Group Coaching 7.31 (126.56)
8.7 Group Coaching (127.28)
Download immediately Power Your Launch
8.14 Group Coaching (122.01)
8.21 Group Coaching (144.17)
8.28 Group Coaching (130.02)
9.4 Group Coaching (104.06)
9.11 Group Coaching (28:48).
9.18 Group Coaching (120/24)
9.25 Group Coaching (119.38).
10.2 Group Coaching (129.50
10.9 Group Coaching (116.30).
10.16 Group Coaching (124.10)
10.23 Group Coaching (124.53)
REPLAYS: Hours of Operation with Founders (Sundays).
Differential between Business and Personal Ad Accounts (6.37)
1.20.19 Office Hours (102:57)
1.27.19 Office Hours (119:52)
2.3.19 Sunday Coworking (115:32).
2.10.19 Special Guest — Jonathan Jackson – Talk to Them Nice : Positioning for Bigger Deals (107.07)
Office Hours 2.24.19 (119:40)
3.3.19 Office Hours (73:40)
3.10.19 Office Hours (67:00)
Office Hours 3.17.19 (111:05)
Office Hours 3.24 (63:12)
Office Hours 3.31 (81:28)
Office Hours 4/7/19 (73:18)
4.28 Office Hours (67:18)
5.5 Office Hours (105:44)
5.19 Office Hours (77:25)
6.09.19 Office Hours (62:23)
6.30.19 Office Hours (65:29)
7.7.19 Office Hours (85:25)
7.14.19 Office Hours (62:16)
7.28 Office Hours (74:29)
8.4 Office Hours (111:36)
8.11 Office Hours (53:53)
8.18 Office Hours (70:27)
8.25 (65:48)
9.1 Office Hours (75:01)
10.13 Office Hours (51:29)
Interviews are a bonus
Interview with Thinkific – How I got my In Ads, what I’m doing now (20:34).
Podcast Interview: Exchange Stories with Abu Fofanah: Go Right Inside!
Extras
Cohort 11 Kickoff Call (83.13)
BONUS Ad Library
Hims – Hair Growth – IG Stories Ad
2 Hour Live Session – Instructor Led Session
9.22 Live Session for 2 hours (122:34).
10.06 Session (132.51)
Continue reading: https://archive.is/mAcGf
Here’s What You Will Get In Power Your Launch
IMPORTANT: This is the entire “Power Your Launch” It is totally Downloadable You will have access to it immediately. In the event of a broken or lost link, we will renew your connection shortly. Your Your patience is greatly appreciated.