What You’ll Discover in Ramit Sethi Behind The Sales Page
Hi, I’m Ramit SethiThe New York Times’ best.-I Will Teach Your To Be Rich is the best-selling author. File Size: 940MB
Ramit Sethi – Behind The Sales Page
The same approach was used to create a How to Talk to Anybody sales page that still brings in $19,070 per month three years after it was released.
How to Talk to Anyone Sales Page
$19,070
A month
And my behemoth, 193,044-word sales page for Zero to Launch, which generated more than $5,000,000 in its first 5 days…
$5,524,714
6 Days
Zero to Launch Sales Page
…and has netted well over $10,000,000 since we launched it.
In the six years since I started this business, I have written more than 20 sales pages. Each page has brought in over six figures when it was launched.
I have used it to write sales pages on products starting at $99 and going up to $10,000+.
It has helped me to create sales pages for multiple products, including:
Business
Careers
Social Skills
Productivity
Psychology
Freelancing
Cooking
Events
This secret playbook is not only a great way to create winning sales pages, but it’s also quick and easy to use.-free.
You can also watch me use this playbook for a new sales page. It generated more than $600,000. in its first week.
Today, I will show you how I do this.
Ramit Sethi
Hi, I’m Ramit SethiThe New York Times’ best.-I Will Teach you To Be Rich is the best-selling author. He also founded GrowthLab and IWT.
Mental Mastery is a brand new product we recently launched. In just one week, our sales page for this course brought in $617944. The funnel was a straightforward sales funnel that did not require a webinar, affiliates, Facebook ads, and other tricks. A few casual emails, and this sales page.
Mental Mastery Sales Page
$617,944
4 days
We captured on video every step of the process we went through to create this sales page — including our secret playbook we’ve never shared before.
These videos show you how to write a sales page. We examined the most difficult parts of any sales pages and zoomed in to show you how.
Download immediately Ramit Sethi – Behind The Sales Page
How do you begin?
How can you sell without being too salesy?
How fast can you create a salespage?
How do you determine if the words you have written are good?
Our entire process was captured word for word, step by step.
Looking back, I have no idea how we managed to sell anything before we created this playbook — it was like reinventing the wheel every time we wrote a sales page!
The It was a nightmare
my first sales page
My first sales page was horrible when I wrote it.
I didn’t know where to start. I didn’t know where to start. I was always a terrible writer.-off of someone else’s sales page. After spending 3 days on the introduction, I deleted it all and started over again — and I still had no idea what to write.
This was not a 50-year-old woman.-page sales page, just a simple two pager. It’s not an exaggeration. It was awful:
Holy shit I used to suck at copywriting
All I knew: I wasn’t a sales page copywriter, so I expected the copy to be bad.
What I didn’t expect was the reaction I’d get: people angrily accusing me of selling out and trying to make a quick buck. I was told it would be cheaper if it was. “maybe” they’d consider it. I didn’t understand why. The product was only $4.95 … how much cheaper could it get?
HOW CHEAP ARE YOU? 10 years later I can joke around about my sales page and know it won’t hurt anyone — including sales. In fact, it’s more fun to read my sales pages now. I know this is true, because you’re still reading, aren’t you?
Those reactions are now clearer when I look back. There were 2 issues.
I just didn’t understand the basic “how-to” Writing a salespage. What are the most crucial elements? What are the sub-elements?-sections do I need? What if I don’t have testimonials yet? A proven framework would have saved me tons of time. Instead, I had no choice but to go with the flow. Just as customers would get mad if they saw a restaurant without a bathroom, so did they when I broke the basic rules of creating a sales brochure.
I was “writing from my heels.” That means leading with all the things I was afraid of — charging for a product, worrying what people would think about me, worrying about being too salesy — instead of telling people why they should buy this product. Instead of writing to people who care, I was worried about all the naysayers.
I didn’t realize it back then, but people can sense when you’re afraid to sell. It’s like walking up to someone at a bar and saying, “Well … excuse me … I shouldn’t bother you but … do you maybe have a minu—” Ugh. People were so upset about the product’s price. (Years later when I sold a course worth $10,000, I got almost zero complaints about the price. This is a great example of how copy can convert people.
It was difficult to write the first sales page. I didn’t know the basics, I was afraid of making a mistake, and the worst part is people could sense it from the very first paragraph.
Compare that to today…
I remember when I was writing a sales webpage, I used to do this. “block off” I would need to take a month for it to be completed. I’d change my schedule, skip my workouts, buy extra snacks to live on during late-night writing sessions…
Candy
My real fuel was popcorn and coffee but I couldn’t find that meme
It’s not anymore. Thank god!!
Now when I’m writing a sales page, I wake up, make my coffee, and sit down to write. I already know about the positioning I’m going to take. My examples are already in my hand and ready to be copied from another document. And I don’t have to worry about where to start, which sections to write, or whether or not the copy is good.
It’s like a chef walking into a kitchen that’s been prepared overnight. You have every tool and ingredient that you need, all ready to use. The The perfect recipe is now.
I start writing.
If I get stuck I just put a pin in it, and I’m back the next day.
I spend my time on the most important part of the sales page — that’s where I focus my creative energy — and I don’t worry about the other parts. I used to believe that every part of a sales page was equally important. WRONG! This is the good news!
Finally, I knew exactly when it was “good enough.” It’s tempting to tinker with copy forever. Copy has to have a business goal. Once I have reached my goal, I can move on.
(Like what you just read. It was a one-time thing that I did once. Then I forgot about it and moved on. I have never had to touch it again.
The The biggest difference is that I no longer worry about how to grab readers’ attention or how to sell my book without being too sleazy. These common issues are solved by our playbook.
The Results: In just one week, the Mental Mastery sales page earned $617944. Do you know what’s even cooler?
This is the time…
I finished my Thursday work early so that I could go to a movie.
I never missed a workout — I maintained my work schedule AND my personal life.
Most importantly, I didn’t feel the overwhelming stress that I felt with our earlier sales pages. This was equivalent to answering a few emails on a stress scale. I built our systems to make this work — and it does. I’m proud of this even more than the $600,000+ we generated in a few days.
It is possible to write sales pages that are successful.
It’s possible to do it without having to sacrifice your social life and your sleep. It is possible to do this without stress, frustration, and uncertainty. Even without years of experience, you can do it. Most importantly, your sales pages will be good — and they’ll let you share your business with more and more new customers.
How can you learn how to write?
great sales pages?
IWT has existed for more than 13 years. I have created dozens of sales pages over the years, as well as thousands of blog posts and emails. There are usually two to three pages that have been deleted for each page that has been published. My team deleted over 650 blog posts from IWT, as they did not meet our high standards.
This is more than 13 years worth of trial–To find out what is important in copy, you must make an error. This is what it takes to be successful in learning the hard way. You’re welcome to try it, but I don’t advise it.
A better option is to learn from someone who’s done it before you. Here are the top 5 ways business owners master sales pages.
Copying (excuse my, “getting inspired by”You can also link to someone else’s page of sales
Outsourcing it and praying that person knows what they’re doing — a very expensive bet
Plugging in a device is a challenge.–After two minutes of Googling, they created a template.
They are then surprised when their audience receives it and hear only crickets. A bad approach will lead to poor results for guys.
This is a good approach: Read the classics and make detailed notes. Books like…
I read these — and dozens more books on psychology, persuasion, copywriting, sales, marketing, and business strategy. I kept the winning strategies and tactics in my book. The This took me close to 10 years.
There’s an even better way: Study before–After drafts on winning sales pages from a writer that you trust and respect.
You can compare the drafts side-by-side to see how each section and sentence developed during the sale page process.
You will need to have copies of all drafts used on a sales page. This information is available to me right now, but I would like to take it further.
Here’s how to make a sales page that sells!
Take a look at a hit 6-Step by step, create a figure sales page
Be guided through the process by someone who has studied behavioral psychology and who has the scientific background in what it takes to change people’s behavior — so he can cut through the BS advice about persuasion peddled by “gurus”
Check to see if the author has worked in multiple genres. Also make sure they haven’t just had hits, but also failures. People with diverse backgrounds are best to learn from.
See how that person hits — and solves — the same sales page challenges that hold you back
The secret is out!-There are two ways to distinguish between average and outstanding sales pages:
This is my approach and I’m happy to share it with you today.
Introducing…
EA logo
Watch me write a real sales page — step by step — that generated $617,944 in just a week
Behind The Sales Page This is our secret strategy for creating sales pages that sell. Let’s get cracking on the toughest challenges of any sales page.
These are just a few highlights.
The Behind The Sales Page This course contains 6 videos that will show you how our secret playbook works. As we create, edit and perfect our 6th book, follow along.-figure sales page.
This is not a sales page tip PDF. This information is available online.
We wanted to take you deeper into the sales process and allow you to follow along with us. Imagine the knowledge you’ll gain by watching me create 6 sales pages.-figure sales page — right in front of you.
Get our sales page playbook and watch me use it to solve real problems with sales pages using real copy.
Module 1
Where to start:
Blank Page Unlimited Ideas
What you’ll learn
Download immediately Ramit Sethi – Behind The Sales Page
The These three documents are essential and will prevent you from being disqualified. “Blank Page Syndrome”
How do we begin every sales page by knowing the hopes, fears and pains of our customers before they even start?
Exactly what to look for in the product you’re selling — and how you’ll use it in your sales page
Module 2
Writing the first half:
How to build a deep love for your product
What you’ll learn
Our 6-Step Desire Formula: Make your readers love your product
The Sections of each sales page are where we spend at least 80% of the time (and no, it is not the headline).
Our innovative approach to connecting readers
Step by step: How to build trust in a sales page
When to be positive, when to be negative … and how to smoothly move back and forth between the two
How to deal with reader objections head-on
Module 3
“How Do I Know It’s Good?”
Ramit’s 3-Step Editing
ADVANCED
What you’ll learn
The quick test you can use to check if your reader is still engaged … or long gone
Is your sales page good yet? Find out with our Emotion Detector Tool
This unusual trick takes sales pages from good to amazing
Watch me polish the opening of our Mental Mastery sales page — draft by draft — with an explanation of exactly what I’m doing and why
Module 4
Transition to the Offer
Not How to Sound Natural Sales-y
ADVANCED
What you’ll learn
What most people do in this section of their sales pages and why it doesn’t work
The Art vs. science of transitioning into the offer
Real-Time case study: Making awkward transitions natural and compelling
Module 5
Writing the Second Half
Where to Save Time
What you’ll learn
How to write captivating sales bullets (and which ones you should use for your sales pages)
The The Idea Mining Technique is a way to ensure you have more ideas than you can use.
How to help readers get cold feet before buying
Module 6
The Final Polish
A Headline that Stops them in Their Tracks
What you’ll learn
How to “find” Your headline in the work you’ve done
What we look for in a winning headline: Beyond formulas
If you asked me and my team for help with your next sales webpage, this is exactly what we would do.
Access to the entire library for life Behind The Sales PageOur secret playbook will allow you to use it for any sales page you may need.
Q&A that can change the way you write sales pages
There are many books and courses that teach you how to create a sales page. What is it that makes a great sales page? Behind The Sales Page different?
I’m a big fan of lots of books and courses on copywriting. But after studying hundreds of books and courses — and writing 20+ sales pages that generated well over $10 million — I wanted to show you The actual process of writing an entire sales page from beginning to end.
There are many things you’ll learn in Behind the Sales Page You can’t learn everything from a book.
You can see exactly how I write copy and where I spend my time. It’s the difference between reading a recipe book and watching a chef cook it on video. You see what it should really look like when it’s done right.
It’s normal to get stuck. Everyone who writes a sales page experiences this (including me). How do I handle it? How do I know when an idea is good enough to keep spending time on it … vs when I should give up? You won’t learn this from a textbook. But you’ll see it in this course, which will save you dozens of hours on your next sales page.
We also include lots of subtle techniques — writing techniques, structural secrets we’ve learned, and psychological insights we’ve pioneered — all in Behind The Sales Page.
What if I am not a writer?
To create a strong sales page, you don’t have to be an exceptional copywriter. The Magic is in the process. A sales page can be written if you are able to write an email or blog post.
What if I don’t sell products? Is this course suitable for service-based businesses? Or memberships
Yes! The The sales page that we feature in this course is for a book or video course, but the principles are in. Behind The Sales Page can be applied to products, services, memberships, SaaS — any copy where you’re trying to sell.
How can I tell if I have to take this course?
Are you having trouble creating sales pages?
Where can I start?
How can I make my reader want to purchase my product?
How can I sell my offer without being too salesy?
How do I create a sales page that doesn’t take forever to write?
How do I know if what I’ve written is actually good?
If so, Behind The Sales Page We are here to help.
What is it? Behind The Sales Page Different than Call to Action
Short version: Behind The Sales Page Call to Action is more thorough and focuses on the sales pages.
Specifically: Behind The Sales Page It demonstrates how we create sales pages. It’s a step by step process.-By-step case study using our $610,944 Mental Mastery sales page. Call to Action is a complete copywriting course. It covers everything you need to know about customer research, copywriting mindsets and writing emails.-You can also find more information about our offers. These courses complement one another.
How long does this course take?
The entire course is available immediately after you register, but you have the option to go at your own pace. You will need to spend approximately 3 hours studying the course material and completing all the exercises.-It took 4 hours.
Behind The Sales Page is for you if…
You’re willing and able put in the effort to implement the lessons learned in this course in your business
You have a product to sell.
You are ready to move beyond cookies-Templates for cutters and sales scams
Want to learn how to make a salespage from someone who has written over twenty consecutive 6- and/7 pages?-Figure sales pages, someone you trust and like
You are in it for the long haul-haul: that means working smarter — and harder — to create an asset that lasts
If you are interested, I will show you our secret playbook to create 6- or 7-star experiences.-figure sales pages — again and again.
UNBEATABLE GUARANTEE: VISIT THE SALES PAGE TO GET A COMPLETE 60-DAYS, 100% RISK-Free
We have packed a lot of stuff into this bag Behind The Sales Page, and I want to make sure that you not only get all that content before you fully commit to this — I want to give you 60 days to let it digest, integrate it into your business, and make sure this is really working for you.
The entire course is worth it. I guarantee that you will love it and you will get 100% back if you aren’t satisfied. I’ll even take the credit card processing fee.
It’s easy to join the program and test it out for yourself. I’d love to hear from you if our secret sales page strategy doesn’t work for you within 60 days. Show me that you completed the exercises and I will refund all of your money.
The guarantee covers the entire course for 60 days. This means that you can take the entire course for free and decide if it is right for you.
Get our secret sales page playbook today
Behind The Sales Page
12 Monthly Payments starting at $29
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We are happy to answer any questions you may have about the course. We are here to help.
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One good sales page can change your business — and your life
In 2009, I designed the sales page of my first flagship course, Earn1K.
$5,000,000
Since 2009
Earn1K Sales Page
Get your instant download Ramit Sethi – Behind The Sales Page
I didn’t have my sales page playbook back then, so it wasn’t smooth or fast or easy — or enjoyable. Although I’d been building my business for five years and had published a bestseller book, it was still a struggle to write the sales page. It took me 9 months to finish the book and 20 drafts. But it was worth it.
This sales page has brought in more than $5,000,000.00 in revenue since 2009.
Every month, new visitors find the sales page and it still converts — automatically.
The design has been improved over time and new testimonials added, but the copy on sales pages has not changed. The reason it still converts, years later, is that it follows all of the rules I would go on to build into our secret playbook for writing great sales pages…
…the same playbook as I’m offering to you.
Your sales page is the most important tool in your business. No one will buy your product if you make it a mess.
But if you write a good sales page — just one good sales page — it can drive your business for years.
A simple sales page can convert thousands of casual visitors to enthusiastic customers.
One good sales page can make you more money than an enviable 9.-5 years of work.
Just one good sales page can change your business — and your life.
I have been privileged to create more than one winning sales page. It’s not magic. It’s not art. It’s not luck. It is a process. There is a proven method.
Are you ready for a change?
Here’s what you’ll get in Ramit Sethi – Behind The Sales Page
Ramit Sethi – Behind The Sales Page : Sample
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