What You’ll Uncover in Built for Progress How Builder Personality Shapes Your Enterprise, Your Crew, and Your Ability to Win
Built for Progress: How Builder Personality Shapes Your Enterprise, Your Crew, and Your Ability to Win
A Wall Avenue Journal Bestseller Are You a Driver, an Explorer, a Crusader, or a Captain? Many components form the success or failure of a brand new enterprise, whether or not it’s a stand-alone startup or a enterprise inside a bigger company. However an important and least understood of those components is the persona of the entrepreneur, the actual mixture of beliefs and preferences that drives his or her motivation, choice making, and management type. And your builder persona is the one useful resource you may immediately management in rising a enterprise that wins. Merely put, who you’re shapes the way you construct for progress. Built for Progress decodes the interaction between builder persona and new enterprise success. Utilizing a patented analytic methodology, authors Chris Kuenne and John Danner found 4 distinct varieties of extremely profitable entrepreneurial personalities the Driver, the Explorer, the Crusader, and the Captain. Every is motivated, makes selections, manages, and leads their companies in a different way. Kuenne and Danner mix pioneering analysis and unique private interviews to illustrate how every sort handles the 5 dynamic challenges in constructing a enterprise of lasting worth: changing concepts into merchandise, galvanizing particular person expertise for collaborative influence, reworking patrons into companions, aligning monetary and different supporters, and scaling the enterprise. With assessments and instruments, together with a quick Builder Personality quiz and in-depth profiles of every builder sort, Built for Progress is the final word information for how to play to your strengths, complement and compensate for your gaps, and construct a profitable enterprise from startup to scale-up. Its vivid tales and sensible recommendation present how one can unlock the potential of your builder persona to form what you are promoting, your group, and your capability to win within the market. Please go to builtforgrowthbook.com to study extra and entry the Builder Personality Discovery instrument.
Get instantly obtain Built for Progress: How Builder Personality Shapes Your Enterprise, Your Crew, and Your Ability to Win
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Advance reward for Built for Progress:
Alex Gorsky, Chairman and CEO, Johnson & Johnson―
“In order to achieve long-term growth, large corporations must foster the entrepreneurial spirit. Built for Growth provides a practical framework on how corporate leaders can foster, deploy, and support entrepreneurs inside their companies to unleash innovation and growth.”
Steve Clean, inspiration for the Lean Startup motion; coauthor, The Startup Proprietor’s Guide―
“Product-market fit is central to the Lean Startup movement. In this essential book, Kuenne and Danner focus on the fit between the founder’s personality and the teams, customers, and investors needed to build for growth. A must-read!”
Alan Blinder, former Vice Chairman, Board of Governors of the Federal Reserve; former member, Council of Financial Advisers―
“The ancient Greek philosophers advised us to ‘know thyself.’ Kuenne and Danner agree, and they argue that the personality of the founder is one of the key elements in the growth of a new business. To find out what kind of actual or potential entrepreneur you are, read this fascinating book.”
Paul Maeder, cofounder, Highland Capital Companions; former Chairman, Nationwide Enterprise Capital Affiliation―
“Built for Growth provides investors and founders alike with a pragmatic guide on how best to select and work with one another.”
Jeff Hoffman, cofounder, Priceline.com; cofounder, ColorJar―
“The title says it all. Built for Growth is a must-read for any entrepreneur, startup team member, investor, or executive committed to growing a successful large-scale business that lasts.”
Concerning the Writer
Chris Kuenne is a profitable enterprise builder, progress capital investor, and member of Princeton College’s entrepreneurship college. He’s the founding father of Rosetta, a digital advertising agency bought in 2011 to Publicis Groupe, and the personal fairness agency Rosemark Capital. He’s a frequent speaker to enterprise and entrepreneurial audiences, together with the Younger Presidents’ Group, CFO Roundtable, Affiliation for Company Progress, and quite a few enterprise capital and business conferences.
John Danner is a senior fellow on the College of California Berkeley’s Institute for Enterprise Innovation and serves on the school of each the Haas College of Enterprise and Princeton College. An skilled entrepreneur and enterprise adviser, he anchors government management programs globally. He speaks broadly on innovation, technique, and entrepreneurship, keynoting company occasions and premier worldwide conferences, and his work is continuously cited in main enterprise media. He’s the coauthor of The Different “F” Phrase: How Sensible Leaders, Groups, and Entrepreneurs Put Failure to Work.
Get instantly obtain Built for Progress: How Builder Personality Shapes Your Enterprise, Your Crew, and Your Ability to Win
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