Christina Daves – PR University

Welcoming you. My name’s Christina Daves – entrepreneur, best selling author, speaker and business coach. I am incredibly passionate about business and have been told it’s infectious.

If there’s one idea I want to leave you with today while you’re on this page is the fact you can do PR You will be a great success.

My story is not unusual. My invention had inspired me to create a product. I was excited about the prospect and knew that I would succeed. It was simple for me to announce that my product existed. I didn’t have the money to pay a publicist or advertise, so I had to do it myself.

I began to get myself booked in media regularly. When I started to see some results and I had a marketing budget I thought: “I better hire a publicist now because if I can do all of this, imagine what they can do!”

I hired a publicist. Major disappointment.

And would you believe that in my first month in a contract with them, I gotmyself booked on Dr. Oz, FOX, and got articles in Parenting Magazine and the Washington Post.

They did absolutely nothing for me. So… I fired them.

Realizing what I could do by myself, and not wanting to write them a big check once a month for potentially nothing, I kept at it, on my own – working, tweaking, and figuring out what worked and what didn’t work.

Turns out I made the right choice because I then got myself on the Steve Harvey Show, three times, and various news broadcasts across the U.S. I’ve also been featured in national, regional, and local magazines and newspapers.

Here’s the truth about publicists and it’s very important you understand this…

• They don’t care about your business as much as you do.
• They can’t duplicate the passion or energy you bring to the table.
• They don’t put in the same amount of time you do everyday.

Chances are, they have multiple clients they are representing, so you’re not the only person they’re focused on.

You must not only compete with your competitors, but also compete for the attention of your publicist.

There’s a better way to do things that will save you the thousands, even tens of thousands of dollars, it costs each month to hire and retain a publicist.

I help people generate massive exposure.

And as you can see from all the testimonials on this page, I’m very good at it.

I’ve helped a countless number of small business owners and entrepreneurs just like you take their business to the next level.

If seeing your competition with inferior products on TV shows, in magazines, and newspapers makes your stomach churn, then it’s time to take full control over your business.

Don’t rely on others to do the job. It will cost you less and be more effective to do the work yourself.

Because you are familiar with your business, you can pitch media better than anyone else.

Along the way, you will build relationships with key decision-makers and people. There’s no middle-Man, they deal directly with you.

You can also get to “know people” Who “know people” and that’s one of the fastest ways to scale your business quickly.

These relationships will have an impact on your project as well as future projects.