What You’ll Discover in ConversionXL, Chad Sanderson Advanced experimentation analysis
This course will help you to get beyond the traditional A/B test with advanced statistical techniques (no math required), and clear away many
ConversionXL, Chad Sanderson – Advanced experimentation analysis
Get beyond the optimization experts’ knowledge
Online course:
Advanced experimentation analysis
By Chad Sanderson, Microsoft Experimentation Platform
8-Course in class
These are just a few of the companies that have their staff trained at CXL Institute.
From zero to hero in self-Serve experimentation
After you take this course, you won’t need to rely on what the testing tools say about results.
You’ll be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques to get more value than any tool can really give you. That’s independence.
You can reach the top of the food chain with the best CRO practitioners around the globe
The ability to dive into experimental statistics deeply and analysis Very few people are skilled at programming and data manipulation. You’ll be one of these rare people. This will make you a step ahead of optimization experts.
In this course Chad The world of data science and advanced experimental statistics will be revealed. We’ll also discuss the depths of experimental understanding. All this using common sense language.
Discover what data means analysis This is why it is so important, and why we should be very careful about creating our own metrics
How to calculate sample size the right way
The master principles of analysis Building metric and other information
Find out how to create, launch and analyze experiments offline
Regression and time series statistical techniques are used analysis CRO
Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before
To communicate your testing results, create powerful custom charts
Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).
This course will help you to get beyond A/B testing using advanced statistical techniques. No math background is required. It will also clear up many misconceptions about common and unusual testing tropes and allow you to see the business.-a wide range of transformative powers experimentation.
View the Course Overview Video
Ideal for you if…
Download immediately ConversionXL, Chad Sanderson – Advanced experimentation Analyse
If you are a conversion optimization specialist and want to dive into experimental stats, analysis Use data and code
You can analyze, interpret, or report on the results of digital experiments
Your client or business believes in the power experimentation
This course is probably not for you if…
Experienced data analyst-Scientist, statistician or researcher with extensive knowledge of experimental design
You are either a CMO/VP. This course requires less strategy and is more hands-on.-Functional knowledge
You are satisfied with the surface testing results that your testing tool reports
These are the skills you need to have in order to take this course.
Intermediate experience in A/B testing. We won’t be covering how or why you should be setting up experiments or using a testing tool.
A foundational understanding of analytics best practice and reporting. You should be able choose and report on the most important metrics.
Microsoft Excel skills or equivalent. We will be working in data!
Meet your instructor Chad Sanderson
Microsoft Experimentation Manager
Chad Sanderson Digital Optimization, Testing, and Personalization specialist. He focuses on strategy, design, and implementation. analysis You can win experiments.
Chad I am a firm believer in data’s power. We combine deep, actionable insights with UX/Content strategy to build better websites and mobile applications.
Chad can explain the power of optimization at all levels, even statistics-minded data scientist to the company’s most important stakeholders, and can create the necessary processes to imbue the company culture with an optimizer’s mindset.
Learn the entire course curriculum
Advanced experimentation analysis
Lesson 1
Introduction
This is the intro lesson. Chad Explores the ‘Why’ of experimentation analysis. Once you understand the basics, you can help your team launch and manage experiments more effectively. Understanding the different approaches to experimental management will help you understand them. analysis It will surprise you how deep the rabbit hole is.
These topics are:
Who am I?
What’s the course called?
What will you discover?
Why is it? experimentation analysis important?
Beyond your tool: Testing
Lesson 2
Principles of Analysis & Metric Building
Learn this lesson. Chad This article explains why it is so important to understand what it means to create metrics. experimentation analysis. Analytics is the process of looking at data to gain insight. This is crucial in today’s context. experimentation. Start to identify the things you could be doing, and then learn how to create metrics.
These topics are:
Why are we required to prepare data
Formatting data in excel
What is R Studio?
Installing R Studio
Reading data
Practice/case-Study
Lesson 3
Experimentation Analysis: A Deep Dive
These topics are:
What is the true definition of sample size?
The components of sample size
Binomial metrics explained
Sample ratio mismatch
Continuous metrics explained
Use R Studio to practice
N2/N1 Ratio
Practice/case-Study
Lesson 4
Deep Experimental Understanding
This lesson is for you. Chad As he discusses the immense value of randomization, representational data, and how you can avoid alpha inflations while creating an honest analysis.
These topics are:
Ttest/Ztest
X2 Testing
R allows you to execute tests
Segmentation using dplyr
Adjusting p values
Confidence intervals
Plotting using ggplot2
Lesson 5
I Have the Power (Analysis).
These topics are:
Size of the sample
Size effect
Statistical calculators
Statistical power
Lesson 6
Beyond A/B Testing – Part 1
These topics are:
What can’t we experiment on using an A/B Testing tool?
Why we use them: Regression discontinuity designs
Analysis of Interrupted Time Series
Practice/case-Study
Lesson 7
Beyond A/B Testing – Part 2
Learn this lesson. Chad Offers practical tips and advice experimentation Your organization as a whole. The lesson touches upon areas of experimentation These could expose your business to risk. There are ways you and your team, together, can design high-impact experiments.
These topics are:
RDD can also be done in other forms
Practice/case-Study
Lesson 8
Parting thoughts
Join Chad The last lesson will cover all details and quality control required for proper functioning. experimentation analysis.
These topics are:
Control vs. Treatments
Proper controls
Response Surface Methodology
Experimentation Brain Storming
You can also test offline
Take pride in your new skills by obtaining a certificate of completion
Once you’ve completed the course, pass a test to get certified in Account based marketing. You can add it to your resume or LinkedIn profile, or simply get certified in Account based marketing.-earned raise you’ve been waiting for.
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