What You’ll Discover in ConversionXL, Martijn Scheijbeler Technical SEO
In the first class, we’ll be guiding you through the basics of Technical SEO, we’ll teach you about what a page looks like (its HTML), how it’s made up and what you can
ConversionXL, Martijn Scheijbeler – Technical SEO
Keyword research and basic SEO You can only go so far.
Implementing technical SEO could be the difference between ranking on Page 1…or never being indexed. To ensure technical accuracy, you must know how to audit your website. SEO You need to make improvements in order to get more leads, customers, and signups.
This course will give you current, deep knowledge in technical subjects SEOThe behind-The-Site structure, JavaScript, structured data, and other components can make a big difference in rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.
Video introduction (1 min).
After taking this course, you’ll…
- Learn what it is that’s important for a technical audit, and how you can start one.
- Maximize your potential-page content with the right keywords & page structure.
- Learn how to influence crawl behavior by understanding the importance of a good URL structure.
- Learn how to use JavaScript frameworks for technical influence SEO.
- Easily create XML sitemaps to help you better understand content & index rates.
- Learn how to markup your content with structured information so that it can extract entities.
- Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
This course is right for you if you…
- Handle SEO For a complex website with organic traffic growth starting from-Page optimizations have stalled.
- Don’t believe that there is a shortage of technical knowledge. SEO Knowledge is what prevents you from giving clear and persuasive recommendations to clients or your development team.
This course is NOT for you if…
- You’re looking for the most recent code to add to your site to improve your ranking or a plugin that will solve all your problems.
- You are a beginner or you don’t have any experience with SEO You want to optimize your site. Most likely, too much of your content will be too intermediary-You are ahead
- Particularly interested in other areas SEO, this course doesn’t go into the specifics of how to build a link, optimize your H1 or do keyword research.
Skills you should have before taking this course…
- You are proficient in HTML and JavaScript programming and know the basics.
- You have experience working with Google Analytics, you don’t have to be an expert.
- Understanding the basics of SEO They can help you identify and optimize the various areas. SEOInternational SEO.
Because it is an intermediate-To-Advanced course students should be familiarized with SEO Design basics: Search engines and design fundamentals-Friendly SEOPublishing and linking are important.-Quality content from high-ranking sites.
About
Martijn Scheijbeler
Martijn Scheijbeler is the VP Marketing at RVshare where he leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Obviously, SEO It is a part of everything.
Before RVshare, he designed and built the SEO Function for Postmates as well as The Next Web, where he was promoted to the position of Director of Marketing. He writes Blog posts Technical SEO via his blog, martijnscheijbeler.com, and is a featured guest blogger for ConversionXL, The Next Web and many others.
The complete course curriculum
Technical SEO
Lesson 1
Technical SEOThe basics
In the first class, we’ll be guiding you through the basics of Technical SEO, we’ll teach you about what a page looks like (its HTML), how it’s made up and what you can immediately improve when you look at a page (meta tags, on-Content of the page
Get your instant download ConversionXL, Martijn Scheijbeler – Technical SEO
The following topics are covered:
- What tools can you use to crawl a site to learn more about the technical issues & improvements?
- What does a search engine see when it visits your page? ‘understand’ what it’s about?
- META Tags: Keywords, Descriptions, Robots. Canonical, Open graph, Twitter Cards. HREFlang.
- Content Tags: Headings, Styling, Paragraphs, Internal Links & Image Optimization, Broken Links.
- Start a crawl and use tools to crawl your site for more information Technical SEO.
Lesson 2
URL Structures & Indexing
In the second lesson, we’ll go in-In-depth information about creating a great URL structure, the tools you need to guide crawlers around your site, and how to stop them from accessing certain areas. We’ll talk about how you can streamline what crawlers look at and what kind of tools you have to influence this.
The following topics are covered:
- Pagination: How to handle pagination of pages from a specific category.
- URL Structure: What is a good URL structure and what isn’t & how should URLs be build up.
- Robots.txt: How robots can influence crawl behavior and exclude crawlers in certain areas
- URL Parameters (or URL Parameters): These signals are provided to search engines so they can determine which parameters are most useful.
- Internal linking: What is the best way to link to other pages? Why does it matter? And what can you do for improved relevance? ‘silos’ How many pages?
Lesson 3
Crawl Behaviour & Crawlability
The third lesson focuses on the skills you need to follow crawlers, and what lessons we can learn from them. As part of this class, we’ll talk about the tools you have to influence crawlability.
The following topics are covered:
- Crawl Errors & Crawl Budget
- HTTP > HTTPS
- Status Codes (2xx, 3xx, 4xx, 5xx)
- Redirects (Apache/Nginx).
- WWW / NONWWWW
- 301/302
- 500
- 302
- 410
- Log File Analysis: How does a request look?
- What is the Google user agent like?
- JavaScript rendering: React, Angular, Vue, SSR/CSR, SPA, etc.
- Analyzing data taken from Headers
Lesson 4
Sitemaps
You might not see all pages on your site, or what happens if you add hundreds? That’s where sitemaps come in, they’ll give you the tools to provide search engines with an overview of your content and give you the insights into what pages are being crawled & indexed.
The following topics are covered:
- XML Sitemaps – How to make the best XML sitemaps.
- HTML Sitemaps
Lesson 5
Structured data markup
Can a search engine understand your content? You can give search engines a better understanding by marking up your content with structured data. Search engines will be able to understand the meaning of a particular entity and its relationship with others.
The following topics are covered:
- Structured data: How it can help you and search engines.
- Schema.org & JSON-LD: The basics.
- The most recurring Schema.org snippets you’ll need.
Lesson 6
Speed up site/page
What is fast and what isn’t? This lesson will show you techniques to improve site speed, and the tools that can be used to help you do this.
The following topics are covered:
- Analyzing waterfalls
- DNS Prefetch/Prerender
- Lazy loading
- Caching
- Server Requests
Lesson 7
International SEO
There are steps to follow if your company operates in more than one country. You don’t want a German page ranking for your US customers and vice versa. In this lesson, we’ll talk about tools available to optimize your site for international SEO.
Lesson 8
The future of Technical SEO
Is AI about to overtake the world? In this lesson, we’ll talk about the new technologies (that have been available for a bit) that are steering the way websites will operate in the future.
The following topics are covered:
- SEO Experimentation
- Mobile Pages with Accelerated Delivery
- Progressive Web Apps
- Edge SEO
Show off your new skills. Certificate of Completion
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