What You’ll Discover in Jason Connell In Demand Speaking
If you keep reading, I’ll show you exactly how I – and many of my students – have built very successful careers as speakers.
Jason Connell – In Demand Speaking
Let me show you how I built an influential – and highly profitable – business. Speaking Business (Long before anybody knew who I was)
Hi, my Name is Jason Connell.
Since 2005, I’ve toured the world as a professional speaker for Fortune 500 companies, elite conferences, colleges and universities, and even national governments.
If you keep reading, I’ll show you exactly how I – and many of my students – have built very successful careers as speakers.
I’ll also show you the mistakes that stop most people from ever getting there (more on that in a moment…)
I thought I was destined to be a world-famous speaker…
When I was 19 years old, my dream was to be a speaker. I knew that I would be a great speaker.
But there was just one small problem…
Nobody knew who I was.
Nobody wanted to hear my thoughts. (You’re probably already better off than I was.)
But I was optimistic and naive. I thought that if my website was up and I made a few phone call, then I would get paid to speak.
I fantasized about purchasing a luxurious apartment, going out with my friends to fancy restaurants and flying around the world to deliver speeches.
Unfortunately, that’s not quite what happened…
For years, I had trouble booking speaking engagements. I nearly gave up (several )…).
My first day of ed was spent researching conferences, chasing agents, scheduling meetings and trying to book one speech.
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However, after only a few months, I realized a painful truth: nobody was interested in me.
Worse, no one was taking me seriously.
My savings were almost gone, so I went cold.-calling prospective clients. (My goal: 100 cold-calls per week.)
However, I was so afraid of just picking up the phone, that I’d often spend the whole day procrastinating and making excuses without making even one call.
In desperate times, I decided to offer free speeches. After they saw my greatness, they thought maybe the free speeches would magically generate paying clients.
It didn’t work (and it still doesn’t). When I realized that, half the time I couldn’t even give my speeches away I became wildly discouraged.
That’s when I ed making various excuses about why I wasn’t getting booked…
I believed that professional speaking was all about luck.
I told myself I needed to improve my marketing, write books, or get attention from the media.
I worried that my topic was too narrow.
I feared that I wasn’t truly an expert.
I told myself I would get gigs if I was a good speaker.
I was supposed to be “working” While I was focused on my speaking career, I was actually worrying about my future, doubting my abilities to succeed, and beating my self up for trying.
It became so severe that it caused other areas of my life to crumble…
I was tired of months of hard work and nothing to show for it.
And here’s why…
I looked around and found many other speakers being given gigs and flown around the globe. But I couldn’t even get meeting planners or conference coordinators to talk to me – let alone hire me.
That made me feel rejected by all of it.
I believed that everyone would not want to be around my thoughts. I decided to avoid my family members and friends.
Aside from that, I was broke. Even if my friends wanted out, they would have needed to pay me.
I felt ashamed and embarrassed. I prayed for people to not ask me about my speaking career. I was too insecure not to admit that I had nothing to prove after months of hard work.
You might not feel exactly like I did, but I bet you’ve had a similar experience…
Have you seen people on stage or in videos that don’t have your expertise or knowledge? Or maybe they’re just terrible speakers, but every conference and company keeps paying them to speak again?
It drove me crazy, and I was so…
I Decided to Quit (and that’s Exactly When Things ed to Change for Me)…
On Wednesday night at 4am, I was awake in bed.
I was very aware of the facts about my speaking career up to that point:
I had been working tirelessly to build my speaking company.
I cold called, attended awkward networking events and gave free speeches. With almost no success, I tried to market myself as an expert speaker.
I had lost my self-esteem, my relationships and my health.-worth.
And in all that time, I managed to make a grand total of $4,500 – not even enough to cover rent and food, meaning that I’d also drained my savings.
I made the decision to quit my job and find a job.
I met one of my mentors later in the week. I told him…
“I’m so grateful for your help, but I just can’t do this. People aren’t hiring me to speak at their events, and I’m embarrassed, discouraged, ashamed, and anxious. I just don’t have what it takes. Maybe I’ll try again once I’m more successful, but for now, I’m just going to get a real job.”
He smiled for a moment before he gave me the bit of advice that changed my life forever…
“Jason, every speaker has been in your exact position. And they’ve all felt the way you feel right now. That’s ok. But don’t quit. Just focus on delighting your clients and providing as much value as you can. Whatever you put out into the world, will come back to you ten-fold.”
That sounds a little strange, don’t you think? “woo-woo”, and I’m not going to pretend that I suddenly got booked for ten gigs the next day. But the conversation was not over.-This gave me the energy to get my work done and helped me figure out how to sell myself as a speaker.
It allowed me to learn how to provide my clients with a wonderful experience. They referred me to everyone they knew.
After my meeting with my mentor, it was easy for me to speak to agents about how they often sell speakers for $10,000-$20,000 per gig…
I Was Shocked: I Had Been Doing The Opposite Of What I Needed It Was No Wonder My Business Was Failing)
I believed it was my job as a telephone shopper to amaze my clients. I believed I had to be famous. I thought that I should be affordable so that I can price-competite. My clients wanted to see me do glitzy marketing.
Nope, not even a little bit.
Speakers are often hired by buyers who feel under immense pressure.
They’re worried about wasting thousands of dollars. They’re worried about disappointing all the people who will attend the speech.
Buyers don’t care about fame, fancy marketing, status, or even price. What they care about is finding one of the rare speakers who they can trust to really make a difference in their audience’s lives.
So I set out to build a business my clients had always dreamed about.
I made it simple for them to agree to schedule a sales call with my company and for me to be hired.
Then, I worked extra to make sure that I met my audience’s expectations and made deep connections.
And my business wanted to grow.
After the business structure was established, I became obsessed about lead generation.
It was easy for me to do business with event planners if I invited them to my speech. I suddenly had a waitinglist for sales calls.
One time, I was in Austin with a friend for 10 days. I worked at his dining room table.
After just 10 days, I’d booked 100% of a national tour. A week later, I had sold an international tour that took my around the globe.
Even though I was not able to attend the most prestigious events around the globe, I did get to speak at conferences that cost more than $5,000 per person.
In my first six months as a speaker, I didn’t make $5,000 total, and now people were paying more than that just to attend the events where I was speaking.
And because I was becoming increasingly visible, I got to consult for executives at Fortune 100 companies, work with members of President Obama’s White House, and work on projects that truly shaped our world.
It was a true dream.
I’ve helped hundreds of people like you build incredible speaking businesses
Soon after my career was established, I began to receive emails from other speakers.
They were intrigued by how someone outsider, without fame or credentials, managed to hack the speaking circuit. I started consulting with other speakers to help them build their businesses, even though it was not something I planned to do.
James was the first speaker with whom I had worked.
James was a highly skilled speaker. His content was even more impressive. Some of his ideas still influence my daily life.
He’d tried everything he could think of to get speaking gigs. He published a book, presented a TEDx talk and hired a virtual assistant. He also listed himself on speaker websites, did interviews on podcasts, joined professional associations, gained a following on Twitter, and gave a lot of speeches for free.
And yet, he still couldn’t close a deal.
James was experiencing most of the same problems and emotions I had faced…
He felt dejected.
He worried that people didn’t respect him.
His finances were becoming more difficult.
He wondered why he couldn’t manage to close deals (especially the big ones), and why he wasn’t being hired to work with large audiences.
But I knew exactly what he was going through and exactly why he wasn’t getting booked – despite the fact that he was so amazing.
So I held his hand through the same process that I personally went through with my business…
I assisted him in selecting a topic for a talk and positioning it to attract buyers.
I showed him how to generate leads.
I showed him how he could manage sales calls.
I was able to help him create a memorable customer experience.
And after just two months, James went from being frustrated and unable to land gigs, to being flooded with more speaking opportunities than he’d ever dreamed of.
James makes more than $10,000 per speech today.
Since then, I’ve taken dozens of speakers through the exact same process James went through.
In fact, I’ve become so good and so consistent at helping speakers get paid to share their message with the world, that I’ve stopped taking on new clients unless they’ve been personally referred to me. Even so, my waiting list has become overwhelming.
I’m not saying any of this to brag, although I’m VERY proud of everything my students have accomplished.
But the real reason I’m telling you all of this is because…
You Don’t Need to Struggle. You can build a home. Speaking It is all about getting 3 attributes right in business…
You’re likely already taking steps towards becoming a professional communicator if this is what you’re reading.
Perhaps you have given speeches in the past and received great feedback from both the organizer and the audience.
Perhaps you have tried to make a few speeches for money, but failed.
Perhaps you’ve already been paid to deliver speeches and you’re thinking of going pro, but you can’t quite fill your pipeline with buyers who want to hire you.
Wherever you’re at in your journey, here’s what I want you to know…
You can grow your speaking business and career faster than you think.
You will be able to do a lot of things if you do it correctly.
You will be sought out by clients with large audiences and budgets.
Your inbox will be flooded with messages from fans who heard you speak, thanking and explaining how they feel you have impacted their lives.
Deals will close quickly because the people you’re talking to will want to hire you – you’ll no longer need to “sell” them or convince them that you’re worth it.
If you want, you’ll be able to string together a series of speeches and go on tour.
To get there, however, you need to do 3 things correctly…
Attribute 1: You Must Learn to Generate Many Leads All at Once (and it’s Easier than it Sounds)
Speakers fail before they ever get ed. This is because they don’t know where the paid speaking gigs come from.
They believe, like I do, that gigs will come their way as long as they are good on stage.
Unfortunately, it doesn’t work that way.
You don’t have to be a famous author, speaker at TEDx, or even a bestselling book. But you will need to know how to hire the right people.
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In Also, you must have a plan for getting in touch to people who have the ABILITY and ABILITY to hire your skills.
And you need to find more than one lead at a time, because no matter how famous or great you are, you’re not going to be the right fit for 100% of opportunities.
Here are 3 strategies that work consistently to find multiple leads.
Strategy #1: Use your natural network.
Even if your health is not good-This can still be very effective if you are connected. You are also well-If everything is connected, it works great. And it’s very simple…
First, figure out which niche you want to speak in (Fortune 500’s, tech companies, colleges and universities, personal development, etc.). There’s not a right or wrong answer here – you just need to commit to the one that you feel most comfortable with.
Second, get good at explaining how your work uniquely improves people’s lives. Again, you don’t need to be saving lives – you just need to be able to explain how what you do (and what you talk about) can help your audience in a practical way.
Ask your friends (one)-By-One) This question: “I’m speaking about ________. Who do you know who is connected with a [company/university/organization] that might be interested in hearing about what I do?”
A direct introduction to the decision-maker is not necessary. However, it’s a good idea to have someone who can advocate for you internally. A recent college graduate used this opportunity to get a speaking gig at one of the biggest retailers in the United States.
Again, don’t worry if you don’t have a huge network. Everybody is connected now, thanks to the digital revolution. Your network will undoubtedly know people who might be interested.
Strategy #2: Target the professional development conferences or groups that your dream client attends.
This is the most underused strategy, but it’s one that I personally used with great success.
It is easy to get in front of large groups of buyers and then provide the highest value possible.
You just need to look around, and find out where you are. “buyers” hang out. If you’re targeting a certain type of company, which professional organizations are they a part of? Which conferences do they attend
It’s not very hard to figure out – in any industry – what the big events and organizations are. The next step is to identify the event or organization that you want to promote.
If you are aiming at professional organizations, offer to present a free webinar and then give away a whitepaper for every person who attends. The people who request the white paper are the exact people you can follow up with, because they’ve shown that they’re already interested in what you’re talking about.
Your primary goal if you are aiming to attend a conference is to meet with the organizers. Do your best to get a recommendation from a friend. Send her a gift that is unique to her and a note. Then, follow these steps a few more days later-Send an email to find out if she is interested in speaking with you.
The point is this…
These people are already in a position to offer you a speaking engagement. You just need to offer an opportunity for the organization or event to place you in front their audience.
After your audience has seen and experienced you live, it’s easy to get their attention to work with you.
Strategy #3: Strategically give one and only one free speech.
This is something I have already said: Free speeches don’t equal paid speeches. This is because event organizers who cannot afford to pay speakers often hang out with people who can’t.
You can do a free speech to someone who might hire you.-negotiate referrals.
Here’s how to do that…
Reach out to your ideal client. Reach out to them to offer a free training.
When you approach them, make a simple deal: If your speech/training is a waste, they will tell everyone. They’ll introduce you to five other people if you offer great value.
Don’t stop there.
After you have prepared your speech, invite ten people to your event from other organizations. “VIPs.” After dinner, take the VIPs with you and your client to dinner. In Doing so will show them how talented you are on stage and help you build personal relationships.
There are many ways to do business together.
Attribute 2: You Must Focus on the Experience of Your Customer (and Your Customer is NOT the Audience…)
Speaking gets heady quickly. Speaking for thousands of people around the world is a lucrative career.
This is why many speakers forget to give their clients a white shirt.-glove experience. After all, it’s the client who decides who gets hired and who doesn’t. You will have a better experience on stage if you treat her and her audience well.
But remember…
The person who hires and retains you is your client.
The title of this person might be different from organization to organization, but whatever their title is, they’re the person who has the power to put you on stage and to invite you back.
Although audience is essential, it is equally important to focus on the client.
Your customer experience is the way your client interacts with you. It should be an extension to your speech. Although this is more an art than science, the goal is to make your customer smile every time she hears from it.
This is possible by providing as much value to your clients as you possibly can.
Even if you aren’t on stage, help them improve their lives. Surprise them with gifts from time to time by paying attention to details.
Here are some ideas:
After your speech, call them to confirm that they are satisfied with your work. If they were not happy, ask for a refund. If they were, inquire if they have any other contacts who may be interested in working with you.
Keep in touch even if you’re not on tour or working together. Your clients will be more likely to refer you to others if they like you.
Do your best to make your audience happy. The bar should be high for your speech, and then you can go above it. You can take the people who were unable to attend your speeches out for drinks and pay the bill. Use the fan mail to make your speeches more interactive and fun.
It’s fun to do this! This makes business fun and easy for everyone.
Attribute #3: You must truly want to change the world
It’s about making a difference and giving back to others that makes speakers successful.
This may sound a little cliché, but your mindset is what will make the difference between how far you can go and how difficult it will be.
I love making money and speaking is a great opportunity to do so. Your first thought should be sharing your story and insights with the world. It’s about investing in the success of those you care about.
Ironically, clients and audiences tend to be your best customers. This can help you increase your profits. Experiential buyers know which speakers are motivated by profit and which ones want to make a difference. They prefer the former by a large margin.
Speaking is a great way to launch yourself into highly influential projects. It’s not unusual for a good speaker to find herself working with Fortune 500’s, best-Selling entertainers, governments and authors. It was great.
The introduction In Demand Speaking Course
In the ten years since I started my career, hundreds of speaking engagements have been closed (many in the five-I have a figure range). More importantly, I’ve helped other speakers collectively close thousands of deals.
In Demand Speaking All I’ve learned is put into a step-by, clear package.-By-Step-by-step guide to starting your own speaking business.
It can be broken down into three phases.
Phase 1: Laying the foundations
You’ll by developing the mindset of a successful speaker. If you’re questioning your ability to provide value, get paid, or close deals, we’ll address those issues right away.
Don’t worry – mindset issues are normal. This stuff can be hard. To help people develop the mindset that they desire, I have worked with politicians, doctors, and professional entertainers.
From there, we’ll setup the external foundations of your business. You’ll learn how to:
Pick a topic that you’ll love while ensuring that there’s an active market for your topic. My first speech was rejected by the market and lost thousands of dollars. My second speech was a success. It sold hundreds of thousands. What was the difference? The difference?
Your marketing system should be set up. There are a few marketing pieces – like testimonials – that make a HUGE difference to buyers, and we’re going to double down on them while avoiding the tactics that waste time and money (like videos and social media).
You need to figure out how you price yourself in order to be competitive and then raise your rates quickly. In Emerging speakers should expect to charge $2,500+ travel for their first five speeches. They will then likely raise their rates within a few months.
Phase 2: sales – step-By-Step one: From generating the first leads to closing a deal
This is where you can make money.
You will build your sales team, and I’ll make it easy. You’ll begin By learning where paid speaking gigs actually come from and where they don’t.
After that, you’ll use the exact email templates that my clients and I have used to close thousands of deals.
You’ll also get a minute-by-A typical sales call is broken down into minutes so you can understand what questions to ask and how the call should be structured. So that you feel comfortable and confident selling yourself, the call is structured in a conversational manner.
Along the way, I’ll teach you how to automate huge chunks of the sales process enabling you to choose how you spend your time.
Finally, I’m going to give you multiple strategies to generate leads so that you’re never lacking for clients.
Four things are essential to your success.
1) Live recording of an interview between me and a prospect client in which I close a $10,000.00 speech. Both sides of the 47-minute conversation will be heard.-minute call.
2) A transcript of a cold e-mail that led to more than $100,000 in business from one client. You’ll notice that I’m using the exact same templates and sequence that you learned earlier in the course.
3) An email transcript of my attempt to sabotage a $9,000 deal. It should have been easy to close. Instead, I make some small but important mistakes that lead to the buyer rejecting my offer.
So that you can learn from my mistakes, I highlight them.
4) Finally, I’ve provided a blank contract as well as a suggested rider so you can use it for your gigs. This alone will save you hundreds of dollars and prevent you from countless headaches.
Phase 3: the psychology of premium pricing, running your business on referrals, and more…
This is the final phase. It involves learning all the tricks that will delight both you and your customer, while also speeding up your success.
You’ll learn:
How to create a world-A first-class customer experience will leave your clients happy (and eager to hire you again).
How to generate hot leads and referrals for every speech
How to tell clients that you are worth their time and what the difference is between a $2,000 and $10,000 speech
How to quickly establish deep connections with your audience
This course is not for you if…
Look, In Demand Speaking isn’t for everyone. I may not be able to help if any of the following applies to you.
You simply want to be a better speaker. This course covers all aspects of professional speaking. This course is not for you if you are looking to improve your speaking skills or be more confident on the stage.
You are looking for a magical bullet that will instantly make speaking gigs come to you without your effort. With In Demand Speaking you’re signing up for a clear, step-By-Step-by-step guide to building a professional speaking company. This process is simple and straightforward, but you’ll still need to follow the instructions and put in some work (but not more than a few hours per week).
You don’t have to be mentally ready to work in public. Most people aren’t. It’s a lot of pressure and travel. It will make your life very different from your friends’. People don’t like the spotlight. That’s cool. I get it. You can pause to think about whether speaking is right for your situation.
This course is for you if…
You want to be a professional speaker, and you need expert guidance as you build your business.
You are a professional speaker but want to make more money, get more gigs or both.
You’re looking for clear instructions for how to build your business, complete with all of the sales templates, phone scripts, and other goodies that will make the process as easy and fun as possible
On average, you can dedicate 2 hours per week-You can spend 4 hours a week focusing on your speaking business.
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