What You’ll Uncover in Joseph F. Coughlin The Longevity Economic system Unlocking the World’s Quickest-Rising, Most Misunderstood Market
Joseph F. Coughlin – The Longevity Economic system: Unlocking the World’s Quickest-Rising, Most Misunderstood Market
Oldness: a social assemble at odds with actuality that constrains how we reside after center age and stifles enterprise pondering on tips on how to greatest serve a bunch of customers, staff, and innovators that’s rising bigger and wealthier with each passing day.
Over the previous twenty years, Joseph F. Coughlin has been busting myths about getting older with groundbreaking multidisciplinary analysis into what older folks truly want–not what standard knowledge suggests they want. In The Longevity Economic system, Coughlin gives the framing and perception enterprise leaders must serve the rising older market: an enormous, various group of customers representing each potential degree of well being and wealth, price about $8 trillion in the United States alone and climbing.
Coughlin gives deep perception right into a inhabitants that persistently defies expectations: individuals who, by their continued private {and professional} ambition, need for expertise, and quest for self-actualization, are constructing a placing, unheralded imaginative and prescient of longer life that only a few in enterprise absolutely perceive. His give attention to women–they outnumber males, management family spending and funds, and are main the cost towards tomorrow’s inventive new narrative of later life–is particularly illuminating.
Coughlin pinpoints the hole between fantasy and actuality after which reveals companies tips on how to bridge it. As the demographics of world getting older remodel and speed up, it’s now vital to construct a brand new understanding of the shifting physiological, cognitive, social, household, and psychological realities of the longevity economic system.
Get instantly obtain Joseph F. Coughlin – The Longevity Economic system: Unlocking the World’s Quickest-Rising, Most Misunderstood Market
Overview
“I loved this book. It’s thought-provoking, insightful, and unexpectedly fun. You’ll learn about what we get wrong about a world where people live a long time, how innovators botch serving such people, and how everyone from families to companies can do a lot better. With fantastic stories of runaway successes and hilarious flops alike (“Senior Meals,” anyone?), Coughlin demonstrates how design and innovation can change the way we age.”
―Atul Gawande, writer of Being Mortal
“Forget what you ‘think’ you know about aging. The landscape of later life has been transformed, and thanks to Joe Coughlin we now have a GPS to guide us through this exciting new world.”―Andy Sieg, head of Merrill Lynch Wealth Administration
“Joe Coughlin has proven that the time has come to create a new narrative of possibility in old age. In The Longevity Economy, he not only defines that better narrative–he shows businesses how to lead in creating it and how to profit from the opportunities it provides.”―Jo Ann Jenkins, CEO, AARP
“Joe Coughlin has done a terrific job exploding “outdated age” as a concept. The magnificent result–at once forward-looking, hilariously irreverent, and engaging–serves as an indispensable road map for how to take full advantage of life’s ever-lengthening third act. As I’ve found among the world’s longest-lived people, celebrating older people is a key ingredient. The Longevity Economy shows us how to harness the skills of the wisest people among us and help them–and everyone around them–live longer.”―Dan Buettner, Nationwide Geographic Fellow and writer of The Blue Zones
“In The Longevity Economy, Joe Coughlin offers keen insights into the aging population and how it is transforming our society and economy. Longer lifespans will revolutionize the way we live and offer incredible new opportunities, but will also require a new rigor in the way people plan and save for their later years. Coughlin’s work is helping raise awareness of the demographic shifts, helping build critical understanding of the need for individuals, businesses and policymakers alike to adapt and change for the future.”―Roger W. Ferguson, Jr., President and CEO, TIAA
Get instantly obtain Joseph F. Coughlin – The Longevity Economic system: Unlocking the World’s Quickest-Rising, Most Misunderstood Market
“This book is classic Coughlin, complete with real-life examples too big to ignore and too interesting to forget. The Longevity Economy doesn’t just make you rethink the role of consumer insights and trends, it forces you to re-imagine their impact.”
―Stephanie Linnartz, Marriott Worldwide International Chief Business Officer
“What a magnificent book! Dr. Coughlin dispels the many biases that surround our perceptions of aging as a path to irrelevance. It should instead be seen as a path to ascendance. Increasingly, inclusive design is where businesses are heading because ‘the golden years’ are where true gold lies in the new, longevity economy.”―John Maeda, writer of The Legal guidelines of Simplicity and Redesigning Management
About the Creator
Joseph Coughlin is the founder and director of the MIT AgeLab, a multidisciplinary analysis program created to know the conduct of the 50+ inhabitants, the function of expertise of their lives, and the alternative for innovation to enhance the high quality of life for older adults and their households. He’s a member of the board of administrators of AARP, AARP Providers, and Benchmark Senior Residing. Coughlin consults with main corporations in the United States and internationally, together with BMW, Colgate, Kimberly Clark, JP Morgan, Marriott, Johnson & Johnson, Cartier, and plenty of others.
Get instantly obtain Joseph F. Coughlin – The Longevity Economic system: Unlocking the World’s Quickest-Rising, Most Misunderstood Market
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