Kyle Russell – Ecommerce Academy

Drop Ship Drop Out Academy! You think that is a funny name? This is not a standard high school or college curriculum ….. Instead, it is intended to be an educational experience that is both eye opening and practical. Businesses take a lot of time and can cost thousands before they become profitable. A drop shipping business requires significantly less capital and takes less time to set up and maintain. However, it can take months of hard work and execution before it can replace your full-time income. This course is designed to educate and inspire anyone who is willing to learn. It will also show you how to start and sustain a highly profitable drop shipping company.

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Course Curriculum

Community Links & How To Contact Me

You should see this video first. (2:23)

How can I contact me and my fellow students?

Module 1: Course Overview & Prerequisites

Welcome! (10:33)

Dropshipping: What does it mean? (5:16)

What are my anticipated costs? (16:46).

Mental Habits for Business (7:45).

Module 2: The Business Plan

Business Plan Kickoff (15.37).

Product Research Part 1/3 (50/14)

Product Research Part 2/3 (34.54)

Product Research Part 3/3 (24.32)

Audience insights/ Final Business Plan (52.31)

Product Validation (17.07).

5 Day Store Launch & 2 Day Product Launch

Day 1 (11.50)

Day 2 (21.01)

Day 3 (15.40)

Day 4 (9.34)

Module 3: Store Creation

Store Set Up (Logo, Images, & Mission Statement) (75:22)

Setting up the Header & Footer Pages (10:42)

How to import products to your store (50:38).

Essential Apps for Your Drop Shipping Shop (18:22).

Setting up shipping and payment gateways (13.59)

Shopify Store Launch Checklist (8.43)

Module 4: Social media

Social Media Page Setups (18.24)

IG Growth Strategies (21.11)

Business Manager Integration (6.24)

IG Infuencers (14:35)

Sneak Peak at the Product Testing Phase (9:18)

Module 5: Intro to Social Media Marketing

Basic Terminology and an analogy for FB ads (7:49).

Introduction to FB and IG Ads/ Setting Up the Pixel (15.15)

Setting up an engagement ad (37:14).

Organisational structure/ Comment filter (12:54).

Inputting the Ad copy (16:29).

Fixing the Facebook page issue and finding my Ad Copy (11:19).

Organisational Structure for Columns (25.25)

Creating new Adsets (10.15)

Tripod Sample Marketing

Marketing Example for The Tripod (30.33)

Module 5: Part II Social Media Marketing

Part 1: Setting up the Conversion Ad (23.32)

Part 2: Setting up the Conversion Ad (27.51)

Part 3: Setting up the Conversion Ad (13.29)

Alternative Targeting Strategy (WW vs. Tier 1) (11:16)

How to schedule an ad (8:38)

Organizational Columns for Videos Ads (9.04)

How to use EZGIF (12.22).

Module 6: Analyzing your Advertising Data/ Scaling

General Criteria to Pursue a Product (18.40)

First 24 Hours (25:16)

48-hour Check In (13.18)

72-hour Check In (5.46)

Scaling with Campaign Bidding Optimization (5.48)

How to Create Custom Audiences & Lookalike Audiences (12:32)

How to scale using LLA (22.57)

Use the Breakdown Tool to Manually Optimize (24.54).

Lifetime Budgets & More (20:54)

Manual bidding (31.57)

Scaling with No Interest Adsets (12.35)

Module 7: After your First Order, What to Do?

How to deal with a supplier who runs out of stock (7:00)

Product Override (12.13).

How to fulfil an order through oberlo (11.25)

High Risk Orders (8.42).

How to Get 6% Cashback on Aliexpress (24/12)

Bookkeeping and Tracking App (11:30).

Module 8: Instagram Growth Strategies/ Free Marketing Strategies

Leveraging the IG Algorithm/ Generating Similars (9.46)

Free Marketing Strategies (18.12)

Cheapest Automation App for IG Growth (4:05)

Bonus Section (Become an Affiliate)

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Affiliate Program (16.14).

Facebook Automation Rules (17:29)

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Your instructor

Kyle Russell
Kyle Russell

It’s all happening, guys! This section could be used to highlight my drop shipping success over the past year and half. Or, I can use it as a way to say that my greatest achievements have not been what it has done to me, but what it has allowed to me to do for others. Over the past eight months, I have helped hundreds to achieve consistency and profitability with drop shipping and I am now sharing my customized and tested strategies with others for a fraction of what it cost me to acquire them. You can be an action taker, or not. However, I strongly encourage self-education and invest in yourself to develop the skills you need to escape the ratrace. Never stop working hard and don’t give up!

Frequently Asked Question

What time does the course and end?
It is a course that never ends. It is self-evident.-Online course that you can pace yourself – You decide when and how you want to finish.
What time do I have to access the course?
What does lifetime access look like? Once you enroll, you will have unlimited access to the course on all your devices.
What happens if I’m unhappy with the course?
We wouldn’t want to make you unhappy. You can return your item if you are unhappy within 30 days.

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