LeadCraft by Scott Olford

If you wish to generate a sustainable move of certified leads for your online business, lastly work out easy methods to make on-line advertising and marketing work FOR you, and get a predictable return in your funding (as an alternative of some obscure, fuzzy “potential”)…

This confirmed, step-by-step course of will END the feast and famine rollercoaster so you possibly can create a profitable enterprise, and switch full strangers into raving followers and constant prospects who’re able to pay prime greenback in your services.

(Even should you’re a longtime enterprise proprietor, don’t have a clue the place to begin, otherwise you’re new to on-line advertising and marketing with out a mailing checklist)

Should you’re critical about rising your income and making a sustainable mannequin that amplifies your impression, then the following couple of minutes shall be top-of-the-line investments you’ll ever make.

As a substitute of making an attempt to stuff everybody by way of the identical funnel hoping and praying that somebody purchases, you effortlessly guided them by way of?

You used a “smarter funnel” that’s vital to folks proper the place they’re NOW?

You joined the dialog that’s already occurring in folks’s heads, so you can ship EXACTLY what they want at exactly the best second, turning strangers into passionate, loyal prospects?

You developed 1-to-many relationships with folks in a approach that makes them TRUST you and wish to work with you?

Even higher, what IF…

It had been EASY to do with know-how obtainable to you proper now?

You possibly can construct highly effective on-line advertising and marketing funnels WITHOUT breaking the financial institution?

You possibly can AUTOMATE every little thing, leading to a relentless stream of certified leads?

You had a method that allows you to leverage your time, which then permits you to leverage your VALUE?

It was this EXACT technique that took me from BROKE to tens of millions of {dollars}.

This methodology is new, it’s totally different, and the most effective within the enterprise – on-line game-changers and superstars – not solely find it irresistible however USE it in their very own lead era.
LeadCraft is a ground-breaking, battle-tested method to guide era that’s helped over 1,000 entrepreneurs (and counting) generate explosive ends in their companies, and has conventional on-line advertising and marketing “gurus” shaking of their boots.

It’s a 12-week program that delivers every little thing you might want to know, step-by-step, to create 3 high-powered on-line advertising and marketing funnels that can amplify lead era for your online business…

The EXACT steps you might want to take to implement them…

HOW TO optimize and fine-tune them…

And blow up your backside line.

1. Funnel Fundamentals

Your journey begins with the basics behind with the ability to develop an efficient advertising and marketing funnel utilizing the SSF Technique and the Funnels 2.0 methodology.

You’ll uncover:

The underlying psychological hooks that make your leads WANT to change into prospects. While you perceive what makes people tick, you possibly can place your self and what you provide to face out, providing you with a strategic edge.

The three various kinds of leads getting into your online business relationship, and easy methods to create the last word expertise for every. Understanding the place every of those individuals are of their relationship with you’ll guarantee they worth and belief your experience…providing you with the chance to serve them higher and prep them to purchase.

The examined framework to strategize, plan and develop your funnel that eliminates the guesswork. No extra hurling concepts on the wall to see what sticks.

The precise funnel that can work primarily based on your online business, and what is going to work the most effective primarily based on the LeadCraft funnel methodology. Each enterprise is exclusive, which is why cookie-cutter, one-size-fits-all approaches don’t work.

A totally developed “funnel map” that permits you to see your whole technique all through your entire technique of growing your on-line advertising and marketing. A visible illustration of how the funnel shakes out will make it easier to pinpoint any weak areas or lacking items.

Suggestions from our crew in your funnel technique to make sure you do it RIGHT the primary time…as an alternative of revisiting time and again…and over.

This module is all about establishing the muse you might want to create a profitable funnel, and that’s what I’ll present you easy methods to do.

Subsequent, we’ll dive into…

2. Enterprise Secrets and techniques
On-line advertising and marketing and lead era solely work if your online business works. Which suggests you might want to spend time guaranteeing that your online business is definitely prepared for lead era – one thing a lot of the “gurus” don’t even whisper about.

That’s why I’ll share:

Easy methods to perceive your online business mannequin and the way it integrates with on-line advertising and marketing for the best profitability doable. As a result of if your online business isn’t worthwhile, there’s not a lot level to being in enterprise.

What it takes to make on-line Advertising work in a contemporary world the place advertising and marketing is seen as douchey, sleazy and slimy. Individuals prefer to BUY, however they don’t prefer to be SOLD to.

Easy methods to develop a “value ladder” and what you want in place to maximise your income and month-to-month recurring income. You’ll know precisely what to ship at each section within the funnel course of.

The significance of the “right” branding in your on-line advertising and marketing funnel, and easy methods to create a “mood board” for it. First impressions are every little thing…one thing massively underestimated by most on-line entrepreneurs.

Easy methods to be productive in truly growing your on-line advertising and marketing funnel and arrange for achievement. You possibly can spend hours writing your funnel elements…or you can observe my tried-and-tested productiveness hacks to get them achieved sooner. Which suggests you possibly can transfer onto different issues.

This module will make it easier to perceive the implications of overlooking a few of the most significant elements of a profitable advertising and marketing funnel.

Subsequent, we’ll dive into…

3. Conversion Strategies

New certified leads are nice…however completely ineffective in the event that they don’t flip into paying prospects!

You’ll be taught:

The 8 conversion strategies…and particularly the one(s) that can work greatest for your online business.

The conversion “stack” technique that permits you to work backwards in your advertising and marketing funnel.

The precise “math” behind your advertising and marketing funnel that ensures every little thing is sensible on paper in your 3 lanes.

Be prepared on this module to dive head-first into the deeper items of your advertising and marketing funnel – you’ll come away with full data how nicely it is going to work.

Then, when you’ve obtained the muse in place, you might want to begin attracting folks into your funnel.

That’s what’s developing subsequent…

4. Attraction Strategies

Do you know the vast majority of entrepreneurs don’t get their lead magnets proper? And, should you’re utilizing the flawed attraction methodology, every little thing breaks down and on-line advertising and marketing simply received’t work.

That’s why I’ll stroll you thru:

Uncovering which attraction strategies work greatest for folks within the Sidewalk, Sluggish Lane, Quick Lane levels, and for the distinctive buyer kind you could have.

Creating the define for every of your three totally different lead magnets, which my crew of specialists will evaluate for you!

This module will reveal why what you’ve been taught to this point about creating lead magnets is flawed, and easy methods to create kick-ass opt-ins your folks will itch for.

When accomplished, you’ll have a number of completed and reviewed lead magnets able to be finalized and introduced on-line to begin attracting leads with out ever having to guess if it’ll work.

However an incredible lead magnet is barely half the battle…

5. Touchdown Pages that Convert

After all, you possibly can have an incredible lead magnet already…but when nobody understands what you’re speaking about – or you possibly can’t distribute the unbelievable worth you wish to share – it’s ineffective.

Which is why I’ll share:

The fail-proof methodology of making high-converting touchdown pages you can simply repeat to create new, high-performing touchdown pages sooner or later

On this module, you’ll truly use this methodology to create the touchdown pages in your 3 lead magnets which shall be launch-ready by the tip of the module.

Creating touchdown pages can price TONS of time and money testing and tweaking to determine what is going to get the most effective outcomes. My methodology produces high-converting touchdown pages each time, saving you 1000’s of {dollars} and hours of frustration.

6. Content material that Sells

Producing content material like weblog posts, podcasts and movies with out a advertising and marketing funnel is sort of ineffective, and an train in “why bother?”. However mixed, your content material + funnel is a robust machine.

You’ll uncover easy methods to successfully use content material to energy your advertising and marketing funnels and safe your place because the trusted authority within the market.

Moreover, you’ll:

Learn to create a content material hub that can make it easier to regularly improve conversions out of your web site – without spending a dime!

Know what core items of content material to incorporate in your advertising and marketing technique, with out having to spend hours and hours each week creating from scratch.

Decide what on-line content material can be utilized with each natural and paid visitors era methods to usher in certified leads and place you as an authority.

Have the sources obtainable to create wonderful movies, audio, infographic and articles that smash conversion information with useful, step-by-step steering

You’ll lastly begin getting traction from all that content material you’ve been slaving over creating that – to this point – has felt like an enormous waste of time. Plus, you’ll be taught what items to deal with, so that you’re not creating free content material that received’t get you outcomes.

After all, on-line advertising and marketing isn’t nearly content material. It’s actually about relationships…

 
7. Electronic mail Advertising and Automation

Should you’re like most enterprise house owners, you already know that constructing relationships isn’t all the time straightforward. Carried out proper, e mail advertising and marketing will assist construct these important relationships important to the success of your online business.

Right here, you’ll be taught to make use of e mail advertising and marketing, automation and know-how to nurture your checklist and plan a relationship-building e mail sequence that makes them really feel valued…not simply one other title on an e mail checklist.

Electronic mail advertising and marketing might be difficult…which is why I’ll stroll you thru:

The SIX important emails important to the three various kinds of e mail sequences. With out these, your funnel will crash and burn.

Deploying the easy-to-use know-how that can present you exactly what lane somebody’s in and guarantee your message is strictly what they wish to hear at that second.

The 4 e mail campaigns you should implement that effortlessly information folks from full stranger to buyer, offering well timed and related data at every stage and decreasing unsubscribes.

Utilizing the ten “Hollywood story” sorts in your emails that get your emails opened, have interaction, entertain, and educate your readers, and direct them to the following step with out being pushy or utilizing concern ways.

Completely every little thing you might want to construct, retain, have interaction and revenue from each single lead, whether or not they’re prepared to purchase now…or 6 months from now.

Each shopper wants to completely perceive how vital e mail advertising and marketing is to the survival of their enterprise, and – most significantly – easy methods to do it RIGHT.

So…what about paid visitors?

8. Paid Visitors Era

Merely, paid visitors permits companies to scale. However it may be powerful determining which strategies to make use of and easy methods to get the best return on funding.

You’ll uncover:

Easy methods to generate as many leads as you need ON DEMAND, to gas your online business.

Easy methods to simply handle on-line campaigns – with out paying loopy outsourcing charges.

Easy methods to plan, develop and deploy PROFITABLE internet marketing campaigns.

How superior SSF lane retargeting can generate certified leads simply, successfully and rapidly.

We’ll go deep right here, laying down every little thing you might want to use paid visitors to successfully generate leads that flip into immensely priceless prospects and purchasers. And, you’ll have 4 paid campaigns launched by the tip of the module!

However earlier than there was paid visitors, natural visitors dominated…

 
9. Natural Visitors Era

Paid Promoting is nice, however you possibly can’t overlook about natural visitors era that pulls in leads from different sources.

Right here you’ll be taught:

Easy methods to work with companions and associates to drive visitors to your advertising and marketing funnels, remodeling them into just about prompt revenue for your online business.

Easy methods to harness content material advertising and marketing and social media to accentuate your on-line advertising and marketing engine, driving regular, FREE visitors that generates income…even when you sleep (each entrepreneur’s dream).

Companions and associates coupled with content material offers your advertising and marketing funnel the one-two punch it must carry you leads, visitors and income 24/7!

As a enterprise proprietor, you might want to preserve observe of what works and what doesn’t, however typically it’s arduous to know precisely what numbers to pay shut consideration to.