What You’ll Uncover in Lean Content Academy Aidan Coughlan The Driver-Barrier-Alternative Content Planning Tool
The motivators – the issues that make your clients wish to take motion. A better life, more cash, ease of use, comfort of location; each product and each buyer is completely different!… File Measurement: 2.01 MB
Lean Content Academy – Aidan Coughlan – The Driver-Barrier-Alternative Content Planning Tool
The Driver-Barrier-Alternative Content Planning Tool
Wish to know how you can make your content material actually communicate to your goal buyer?
It is about understanding the finer factors of what motivates them and what provides them trigger for hesitation.
This instrument permits you to break down your clients’ drivers and limitations – and convert them into clear messaging alternatives in an effort to create extra highly effective and persuasive content material.
Drivers
The motivators – the issues that make your clients wish to take motion. A better life, more cash, ease of use, comfort of location; each product and each buyer is completely different!
Boundaries
These are the issues that maintain your buyer again from taking motion – they could possibly be actual, like excessive prices, or perceived, like the truth that individuals do not realise you provide house supply.
Alternatives
This half is easy – what would you say to reinforce the drivers, and what would you say to point out people who the limitations might be overcome (or that they are not actual!)
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