What You’ll Discover in Lisa McElmurry Lucrative Launch Blueprint
Lisa McElmurry – Lucrative Launch Blueprint
Dear Passionate, Soul-Centered Entrepreneur,
Have you ever created a Program, a Workshop, or even an awesome Private Client Offer and burst onto the scene with total enthusiasm, and… (crickets chirping)… nobody buys?
There is nothing more painful than trying to launch something new that… flops. Especially because you were counting on that money – even needed that money NOW for critical expenses.
Plus, you were on the edge of your seat to present this material… and now you have no participants to share it with.
Listen, do a formal “Launch” to fill your Group Program (or even Private Client Spots) can be one of the best and most lucrative approaches there is… as long as you know how to use the strategy effectively!
And sadly, I didn’t know how to use this strategy “correctly” myself, before I was taught…
Let me tell you a little story…
In 2000, Life Coaching was still a new field. It had lots of promise. It was a field that really worked for me. Tim was the primary breadwinner at the time (he had his own company), and that was by choice – we wanted to start a family!
I wanted to find a career that gave me satisfaction, as well as the freedom and flexibility needed to have (and parent) a couple of children.
I loved my Life Coaching – helping people overcome obstacles to manifest their dreams was amazing, and I was grateful every day. I got clients fairly organically, often from referrals – plus, of course, I was keeping my practice to only a certain size so that I could get pregnant and have my two beautiful daughters who came in 2003 and 2006.
Then, our lives took a terrible turn.
In 2009, when the economy crashed, my husband Tim’s thriving 14 year-Old businesses can be liquidated in a matter of minutes.
As if it were gone. No income. Nada. By that time we had a 2 ½ year old and a 4 ½ year old and a mortgage and bills to pay… Meanwhile, Tim kept beating his head against the wall, trying to drum up some business but no one was hiring.
So we did exactly what so many around us did at that time….
We panicked.
Panic-Face
Then, we took on debt.
Big time.
Our savings were being burned faster than a Colorado wildfire. “low interest introductory offer credit card dance” Getting deeper and deeper in the hole by the tens of thousands.
I tried every trick I knew, but things my biz was moving at a snail’s pace. It was imperative that we double our practice as soon as possible.
So I decided to get some expert help – which can be pretty scary when you’re running up the credit cards. I still recall the silence I felt when I told Tim that I wanted to hire an expert coach for my business. It was over TEN MILLION DOLLARS. (I believe he may have fainted.
But I knew I had to do something more than I was doing. Tim believed in my abilities. I took the plunge and began learning cutting-edge tools and strategies to build a business. I also learned how to implement what I had learned. It worked! After I had implemented new marketing strategies I was able to redefine my packages and raise my fees. I booked clients after client. (Thank goodness we weren’t). “in crisis”).
However, we discovered that my daughter needed surgery and that we needed a big boost of income.
Given our circumstances, my wise coach at the time told me that I needed to launch a program. Yep – I had to create and launch a program where I could leverage my time working in a “one-to-many model, rather than solely one-on-one.
THIS would create credibility and authority. THIS would create pent-up demand. And this would get me a BIG spike in clients and income all at once!
But I was skeptical. My ENTIRE list was only about 600 people! Aren’t you supposed to need a big database (list) in order to get enough “takers” For a group program?
It was also very painful to attempt to fill the program when I tried it years ago. There was no such thing, “a”! “mailing list” Back then, social media was half the options available to us today. (What I DO remember was calling one person at a time and posting flyers on the Community Boards at Whole Foods and Starbucks – NOT effective!).
But… I knew that I trusted this coach. I was given a step by her coach.-By-A step-by-step guide to everything that was needed to make a successful launch campaign. The tasks… the sequence of events… how to calendar it all out… what to offer in the first place.
It was a Step-By-Step-by step guide that was foolproof and proven. And Guess What Happened…
I booked 27 people into a $500 program.
Over the next two-years, a segment of these 27 people purchased additional programs and services totaling $48,200.
I grew my list by hundreds of people, increasing it’s size by 50%!
It was a Godsend… my daughter, Kelsey, had her needed surgery at The Children’s Hospital – now we could afford the best. (she’s fine now, by the way)
…and since that time I’ve done launch after launch after launch of new products and programs with even better results, and I’ve PERFECTED what works (gotten it down to a science).
Now I’ve taught tons of my own clients how to do successful launches to create a rush of new clients – and not ONLY for Groups, Programs, and Products, but ALSO how to use a launch campaign to quickly fill their most expensive Private Client Spots!
So, here’s the real question:
Do you want to know how to quickly sell out your private client packages and programs using Proven Launch Strategies…
– Even If You Don’t Have a Big List?
The Answer is in Creating Successful Launches
Why is it so important to learn how to launch launches?
Launches create a RUSH OF NEW CLIENTS
You maximize your time and effort by enrolling multiple buyers in one fell swoop
Launches create a BIG MONEY SPIKE
Several people buying all at once results in a quick cash infusion
Launches create PENT-UP DEMAND
You give them tremendous expert value in your “preview” Call or webinar and they will want more of you
Launches create URGENCY
There’s an immediate time-Frame to Buy or the Client will Lose
Launches create immediate CREDIBILITY and AUTHORITY
A well promoted launch gets your name out there and “puts you on the map”
But here’s the problem…
Most Soul-Launches are a difficult task for center-ed entrepreneurs. While there are many benefits to launching, Lucrative Launches is tremendous, trust me, you don’t want to botch this. To make it work, there are some critical pieces you must know.
The Internet marketers and big gurus who are regularly cashing in on launches aren’t really TEACHING in detail exactly how to do them. However, I have a step-by-step guide.-By-This guide will help you plan your launch with step-by-step instructions, tons of calendars, templates, calendars, and scripts.
Most people think of only using launches for programs and products – but I’ll be revealing how to fill private client spots using this SAME quick-Results system! Launches can be used to fill PROGRAMS, PRIVATE CLIENT SPOTS and PRODUCTS just as efficiently.
That’s Why I’m So Excited to Share With You How You Can Learn Everything You Absolutely NEED to Know to Quickly Sell-Find your next program, product, or private client spot!
This information-packed training is unprecedented in that I am going to give you every single step –no stone unturned – for doing a profitable launch, complete with templates, calendars, planning documents, sample emails, and more.
And, I’ve designed it with people like YOU in mind: soul-centered entrepreneurs who are ready to receive great income for the work you truly love.Now of course launches work for gurus who have been in the business for years, have gigantic mailing lists, and have influential pals who can promote for them… but in this program, I’m going to “open the kimono” We will show you how to make money and what works (and what I repeated over and over, even though I had a tiny list).
Booked 35 Participants (! Participated in 35 (!)
“I just had my biggest, most successful launch ever in huge part because of Barb’s mentorship. Let me get to the results first – I booked 35(!) participants into my group program for a total of $37,000 in revenue! And at this point, 2 have already signed up for the next, higher-priced step (and I expect more will do the same!).
I would sum up Barb’s brilliance in this area in four segments: Strategy, Plans, Templates, and Guidance. First, she’s brilliant at designing and explaining launch strategy – how to hook people’s interest and lead them to take direct action to solve their pain and unmet hunger for what you’re offering. In terms of planning, Barb has a detailed calendaring sequence of exactly what has to be done when, with explanations of why, with nothing falling through the cracks.
Then, when it came to implementing everything, I was floored by her samples, templates, and done-4-you materials. She gave me examples of everything to follow (yes, I wrote them into my own “voice” and content – but having the roadmap each time was priceless). Finally, guidance. Barb gave feedback throughout the launch based on how things were going – and we made empowering tweaks and changes in the moment as needed.
What I’m most excited about is now my upcoming big launch this fall – which will also be built upon everything I’ve learned from Barb. And this time we’re adding an even more advanced component. More than even the significant income boost, I love how my work is reaching more and more people – that’s the intent underneath it all. Can’t wait to see what happens!”
Joanna Kennedy
The Passion Expert
HappinessLoveAndPleasure com
Let’s Look At What You Get In This Incredible Program:
Module 1: Positioning What You’re Selling, Creating Amazing Content, And Offering Irresistible Pricing
Module 2: Critical Scheduling, Calendaring, Tracking Tasks, and Securing Partners
Module 3: Killer Copywriting, Scripting, and Messaging
Module 4: Free Teleclasses/Webinars, Sales Pages, Strategy Sessions that SELL – The Art of Influence
Module 5: Laser Coaching, Questions, and Answers!
Here are some of the results you can expect when you use this method “Play Full Out” What you learn:
Knowing you’ve created the RIGHT paid offer – that your clients will clamor for
Surefire strategies for PRICING your offer, plus using BONUSES and INCENTIVES to drive sales
Knowing how to create a magnetizing FREE TELESEMINAR / WEBINAR that converts buyers
Understanding the art of influence – exactly how to SCRIPT your UPSELL (OFFER)
A step-By-Step ACTION PLANN and LAUNCH CALANTER for your entire promotional sequence
How to approach and engage INFLUENTIAL PARTNERS both online and off
Mastering how to write EMAILS, OPT-Your success depends on your IN PAGES, SALESPAGES and PROMOTIONAL COPIA.
Often-You can’t overlook MARKETING STRATEGIES that will drive the ideal clients to your launch sequence
Finally enjoying EXPONENTIAL INCOME in LESS TIME
Everything you need to LAUNCH your first or next Program, Product, or Private Client Spots this fall!
You can claim your place in Lucrative Launch Blueprint Today is the first step to ensuring that you are confident in your ability to fill all of your client and program spots.
Here’s a Complete Rundown of What We Cover in The Course:
Module 1: Positioning What You’re Selling, Creating Amazing Content, And Offering Irresistible Pricing
In this session, you’ll understand how to create a program or package that is EXACTLY what your ideal clients are desperate to buy. You’ll learn not only how to create extraordinary content for your clients, but you’ll learn SPECIFICALLY how to design the content of your “Free Teleclass or Webinar” So it creates pent-up demand for your listeners to want more, and to want more NOW.You’ll also determine the irresistible pricing for your offer based on your END-GOAL numbers and your intentions for attendance/participants, including what Bonuses to add – and when – to trigger decisive action-Assuming the client’s role. Plus, we’ll be reviewing how to create Program and Preview Teleclass/Webinar Titles that are magnetizing!
The elements you MUST have in place for a successful launch, and how to choose the right offer so you don’t waste time launching something nobody cares about
How to be 100% sure – in advance – that your “tribe” This expertise is needed and desired by many people.
How to determine the layout and design of your unique group program
What to consider in determining the content for your ever-Teleclass/Webinar important that will encourage listeners to purchase your program or product offer
How to determine the content for your ever-important Free Teleclass/Webinar if you’re offering the listeners “strategy session” Spots
The #1 thing you must include in your Free Teleclass/Webinar to make the number sales you desire
How to set your Money Goal for your launch – and make sure it’s reachable (we’ll do the math – don’t worry, it’s easy!)
If you are offering strategy sessions for Private Client spots, how to create urgency for people to take them, and how to pre-screen that you’ll only be talking to viable candidates (no more tire-kickers)
Handouts, Templates and Scripts.-For You Goodies:
Design Guide For Free Teleclass/Webinar
Paid Course Content Guide
Logistics Decisions for Paid Course
“Money Goal” Worksheet for Attendance Pricing and Incentives
How To Create “Titles The Rock”
Module 2: Critical Scheduling and Calendaring. Tracking
Promotion, Tasks and
In this module you’ll learn exactly how to track each “piece” You can organize your launch sequence in an easy and simple format. In fact, I’ll be showing you specifically how to “calendar out” every single Key Date – including dates for your Opt-In Page, Sales Page and Shopping Cart (if applicable), ALL emails to particular, different Groups, Social Media Posts, PRE-You can also write promo copy for your partners! This section is a savior for your time and money.).In addition, we’ll be covering the types of support you can receive through varying types of partners, how to brainstorm those perfect partners, exactly how to approach them and invite them to help, and ways you can make this opportunity worth their while.You’ll learn:
The exact tasks that need to occur – in sequential order – from the start to finish of your launch (you’ll chart these in a color-If you have members of your team, code the fashion and designate the responsible party.
How to lay out your launch CALENDAR, meaning the specific dates each thing must happen, without error or miscalculation (we’ll go through a color-Date coded-You can then model your whole launch using this specific calendar!),
An understanding of how you’ll market differently to varying sub-You can have groups of potential clients (i.e. You can track which potential clients you have (i.e. “who” gets “what”
When to approach potential Partners so that they’re most likely to be able to help you promote – and the specific windows during which you’ll want them to promote (and why)
Various ways to make it “worth it” Partners are encouraged to join the program (how different affiliate programs work and other ideas that can generate Partners)
When Promotional Copy has to be written, when Bonuses occur and are taken away, exactly when to use Limiters, when to calendar any Price Increases, etc.
Handouts, Templates and Scripts.-For You Goodies:
Launch Key Dates Worksheet
Color-Codified Launch Tasks Template
Date-Specific “Calendar Of A Launch”
Multi-Faceted Promotion Planner
Promotional Partners Brainstorming Template
Script For Inviting Potential Partners
Module 3: Killer Copywriting. Scripting. And Messaging
In this module, you’ll learn the importance of being psychologically influential at every step of your launch – because there’s a specific action you want your ideal client to take at each point of communication. All written and verbal correspondence must be flawless with a clear call to actions.
And as there are many points of communication in a launch, this module clarifies every one with ample examples (don’t worry, it’s not as confusing as you think with the tools and samples I’ll be giving you).
You’ll learn:
How to write compelling emails that entire your audience to grab a spot for your Free Teleclass/Webinar
How to craft action-Generating emails to promote your paid offer. “clicks” to your Sales Page we’re looking for
The exact sequence and copy to use if you’re using a launch to offer and fill Strategy Sessions
How to write a savvy application/questionnaire (if you choose) so that you don’t waste your time on those who won’t buy
How to promote your Program, Product, or Strategy Sessions through OFFLINE methods such as phone calls, networking, speaking engagements, and other communications (these are extremely effective – and so many people forget to do this!)
What specific promotional copy you need to send to Partners with examples
A bunch of often overlooked places to promote both your Free Teleclass/Webinar, Paid Programs, and Strategy Sessions
How to write Social Media posts that capture attention and again generate clicks
Handouts, Templates and Scripts.-For You Goodies:
Sample Promotional Emails For Free Teleclass/Webinar AND For Paid Offer
3-Email Sequence to Launch Strategy Sessions
Screening Questionnaire to Pre-Qualify Candidates
Scripts For Direct Invites (Personal Contacts, Network Meetings, Speaking Engagements, Etc.).
Sample Promotional Copy For Partners
Often Overlooked Promotion Options
Sale Page: http://lucrativelaunchblueprint.com/
IMPORTANT: This is it. “Lisa McElmurry – Lucrative Launch Blueprint” Completely Downloadable And Available Check your account
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