What You’ll Discover in Marketing at the Bottom of the Pyramid
Marketing at the Bottom of the Pyramid
In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes and Trials), to help you offer new solutions to customers who live in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. You will need to do a thorough examination. of You will gain insight into your personal worldview and behavior. the Role of Reflect on how to treat customers with respect and dignity.
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1. Introduction Marketing at the Bottom of the Pyramid
Introduction to Module 1
​Complete the Reading (Individual)​
You can watch the Videos (Individual)
Organise Your Workshop (Team).
Submit Your Assignment
Participate in the Global Conversation
Congratulations for completing Module 1
2. Marketing Principle #1: Truth
Introduction to Module 2.
Complete the Reading (Individual).
You can watch the Videos (Individual)
Organise Your Workshop (Team).
Submit Your Assignment
Participate in the Global Conversation (Individual).
Congratulations on completing Module 2.
3. Marketing Principles 2 and 3: Trust and Tribes
Introduction to Module 3
Complete the Reading (Individual).
You can watch the Intro Video
You can watch the Workshop videos
Organise Your Workshop (Team)
Submit Your Assignment (Individual)
Participate in the Global Conversation (Individual).
Congratulations for completing Module 3.
4. Marketing Principle #4: Trials
Introduction to Module 4.
Complete the Reading
You can watch the Videos (Individual)
Organise Your Workshop (Team)
Submit Your Assignment
Participate in the Global Discussion
Congratulations on Completing the Course!
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