DTC × Pilot House – Scale School (FB & IG Ads)

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What You’ll Discover in DTC × Pilot House – Scale School (FB & IG Ads)

DTC × Pilot House – Scale School (FB & IG Ads)

There’s no doubt that the data loss caused by Apple’s recent iOS14.5 update has been felt by every marketer in some way or another. 

At Pilothouse and DTC we’ve been marketing long before there even was a Pixel. We’ve built our systems to be essentially “algorithm agnostic.” 

Scale School works because it’s based on timeless marketing principles and supercharged with the up to the minute platform tactics you need to scale with confidence.

HERE’S WHAT’S WAITING FOR YOU…
You get exclusive access to all content delivered in a series of short, easy-to-understand videos:

Module 1 – Foundations For Scale

Brand & Competitor Analysis

Knowing Your Customer & Your Market

Metrics That Matter & Why

Customer Journey & Messaging

Facebook Pixel Strategy

Module 2 – Creatives That Convert

Insights InTo Creatives That Convert

Fast & Furious Creatives

Polished Creativity

Module 3 – The Pilothouse 6-Step Strategy for Maximizing Profitability in Your Campaigns

Step 1: Find your Top 5 Angles

Step 2 – Copy + Angle Test

Step 3 – Analyze the data and identify your winners

Step 4: Identify the Creatives You Need

Step 5 – Audience Testing

Step 6 – Consolidate the Winners into Scale Campaigns

Module 4 – Strategies For Scale

Attribution & The Eco ROAS

Bidding Types & When to Use Them

Horizontal Scale Strategies

Split Testing Pages & Funnels

Split Testing Creatives & Copy

Influencer & Whitelisting

Budget Management & The Scaling Mindset

Module 5 – How to Build a Powerhouse Marketing Team

When Should You Hire an Agency & What Should You Look For

How to find and hire great marketers

How to Align Your Internal & External Marketing Teams

Company Culture

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