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What You’ll Discover in Regina Anaejionu – 3-Day Thought Leadership Content Strategy Course
Regina Anaejionu – 3-Day Thought Leadership Content Strategy Course
You are a thought-leader and you want to Solve the most important and meaningful problems Right?
To do this on a large scale you must publish your ideas and encourage people to interact with them.
And here’s the thing about that:
Publishing your ideas online or in printed form creates content that is either useful or entertaining. depreciates (lost value over time) appreciates (gains value).
This is 3-day course is the right place for you if you’re not interested in only prioritizing content that depreciates It is published immediately after it is published (think: Most social media content).
It’s as simple as that. new car loses value As soon as it is driven off the lot you will get your social media content loses value seconds/minutes/hours after it’s published. In a matter of days, one piece of social content can lose its value.
Though content that depreciates presents you some benefits (and we’ll cover how to get the full use out of it in our 3-day course), you’ve been You feel a pull towards creating content and sharing ideas that can withstand the test of age.
Perspective-Shifting Essays and booksOptimized search engine Articles, videos, audio episodes Here are some examples Content that has the potential to increase in value over time (appreciate).
Take a look at “appreciating content” Finding the right house, buying it, then (perhaps) renovating it over time and watching its value increase.
These are the benefits of choosing the right publishing project.
[For example : one of my favorite clients had a corporation buy copies of her book for every single employee. That one book did more for her thought leadership than all the years of trying to grow on Instagram that came before it.]
Above all, you care about Creating the best impact possible with your ideas, work and wordsThis is not about social media posting for the “fun” of it or discovering the newest hack or tactic to “grow your following 1,000% overnight, in your sleep, even if you don’t have Wi-Fi” . . . right?
You are a thought-leader. And your ideas deserve a focused plan.
How can you determine the best content categories (pillars) to publish under? What kind of book/video/etc. This will be the best resource for you. How to build a wider readership or reach more people who are interested in your highest thoughts?
Here are the sections and activities we’ll cover during the 3-Day Thought Leadership Content Strategy Course:
[Note: you will receive a course dashboard with on-demand lessons for each of the sections immediately after you register for the course; the upcoming live weekend course is our opportunity to explore, implement, and expand on these topics in an intimate group setting. You keep unlimited, lifetime access to the videos (w/ captions) and downloads in the course dashboard.]
Section 1. Brainstorm Powerful Thought Leadership Content Pillars
The majority of people decide what they want. “should” You can talk about online by breaking down your main topic into a handful subtopics-They can teach on a variety of topics and categories.
This approach causes more harm than good, according to most thought leaders. This keeps you in a losing content game. This requires that you constantly produce post after posting. “keep up” With others . . However, teaching is the. “sub-topics” of your work or industry doesn’t create content that stands out like you need it to.
In Section 1 of the course, you’ll learn to plan the majority of your content There are four gaps that people must fill in order to move forward. on what you’re saying, and around a handful of unique “angles” Differentiate your thought leadership content Your ideal audience receives the following content every day: “3 steps to hack [some goal] without [doing any real work]” .
In Section 1 of the course, you’ll learn to plan the majority of your content There are four gaps that people must fill in order to move forward. on what you’re saying, and around a handful of unique “angles” Differentiate your thought leadership content Your ideal audience receives the following content every day: “3 steps to hack [some goal] without [doing any real work]” .
You’ll also go through an exercise (that you can return to for years to come) to help you Develop a true “monopoly” on your unique approach to the problems or opportunities in your industry/community/initiative.
Section 2. Section 2. Thought Leadership Type Phase (and What It Means) Content You Publish)
This session will help you define your true purpose as a thought-leader. This session will define your true goal as a thought leader. Discover which of the three types you are among thought leaders (activating, systematic, or elite service), and what might be missing from your content if you don’t incorporate your “type.”
You’ll also discover What phase of thought-leadership are you at? (emerging or refining) and what you need to focus on if you’re building your platform from scratch vs. tweaking or pivoting an already established platform.
Note: about half of the thought leaders who’ve gone through this course are building a true “thought leadership” Half of the team is establishing a presence online and the other half is improving a platform that already has a engaged audience. You belong wherever you are on the journey. We have ideas for you.
Section 3. Section 3. Evergreen Sales Ecosystem Capstone Projects
In this section of the course, you’ll be guided through the Benefits and elements of an “always-on” The thought leadership sales ecosystem. We help you select and outline the best evergreen thought leadership content to work together as an “ecosystem” that’s always bringing new people to your ideas and selling your most important offers and programs.
Not to be overlooked: If you are a volunteer or a leader of a nonprofit, this section will still apply.
We break down Section 3 into six lessons because it is more than one thing to build an evergreen sales environment.
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1. Introduction to Evergreen sales ecosystems for thought-leaders (These are far beyond your standard “know-like-trust sales funnel” You may have heard of it.
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2. A brief introduction to the use of Lean Evergreen Ads™ (~$3/day) to grow your thought leadership and why it’s best to create thought leadership ads over basic/common ones.
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3. An introduction to Search engine optimized (SEO), content for your thought-leadership platform. Our free guide covers how to grow your audience, sales, and profits with audio, text, and video.-Content that is based on research.
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4. An overview session Create a thought leadership workshop that is unique It can help you to build your network and act as an introductory product.
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5. An overview session Publishing one of the 4 thought leadership books—that, for the first time, includes a mini-Case-My second printed book, “The Profits of Over $100,000” is a study of my profit.
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6. An overview session Launching a recurring subscription To further your goals and platforms, you can use paid newsletters.
The last 3 sessions are “capstone projects” You can do the following sessions in the next one to six months. The top three sessions will be what you need to sell your creations and deeper offers. Many of the members of 3-Day Course Tell us, this is the section that unlocks everything.
Section 4. Section 4. The Best Platforms For your Publishing
We will be covering what in this section. Platforms (ex. LinkedIn, a Podcast, Instagram, Scientific Journals, etc. And Formats (essays, short videos, etc.) best meet your publishing needs—based on your audience and your business or platform goals.
This section is your guide to help you determine which social media platforms are worth your time and best aligned with your goals.
First, we will go through an exercise that helps us determine our individuality. audience’s awareness stages Do they really understand the opportunity or problem? Are they looking for solutions? Are they able to distinguish your programs and solutions from the rest? This will allow you to determine the content that is most likely reach and impact people you are trying to help..
Then, we will translate their context and awareness into the Best formats and platforms to use for your work during an important exercise This is one you won’t want miss.
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