Copyhackers – Master of AI Copy – Copy School

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DAVID OGILVY HIMSELF WOULD BE STOKED ABOUT AI…

Why get left behind?

Now you possibly can seize new alternatives with AI copy. And earn more money.

Reality is: I used to be gonna write this very gross sales web page utilizing ChatGPT.

It was Monday morning, and I used to be able to excessive-5 AI and get my first draft ON!

However after I tried to signal into chat.openai.com, I received this:

And I assumed, Hmm, I’m by no means at capability at 9:15am on a Monday.

Monday is meant to be one of the best of the 5 days of the work week. I had a workblock in my calendar to write down this web page for the subsequent few hours. And I needed to place ChatGPT to the take a look at – I needed to “hire” it to write down the web page, with my route.

In any case, that’s what this program is all about.

The right way to write nice copy with AI as your “copy cub.”

I assumed I’d show by really writing the web page with AI.

However I can’t. As a result of my copy cub is out sick. Or slept in. Or is simply too busy serving everybody else, I suppose.

I’ll nonetheless be productive this Monday. I’ll simply return to doing the primary draft myself…

Which brings us to an necessary level, as AI guarantees to “build a brighter, more prosperous future for ourselves and for generations to come” (ahem):

You and I do know… It’s in all probability unwise to rely completely on AI.

For starters, AI just isn’t going to be free.

Not the great instruments, at the least.

There shall be down time. There shall be inaccuracies. There shall be copyright infringements. There would be the pure flaws that include flawed human beings crafting a software that’s meant to be taught like a mind does however that, nicely, I imply, have you ever heard how little we find out about our personal brains? And we wanna construct new ones?

To not get into predictions, as a result of that’s unimaginable. And dumb.

However let’s assume AI copy isn’t good right this moment.

Let’s additionally assume it’s going to get *superb*.

And let’s permit ourselves to get enthusiastic about that.

Besides… and to not spook you or sound any alarms, however…

Airplanes crash when pilots “outsource” considering to the machine.

When the auto-flight system for Air France Flight 447 shut off within the air, the pilot out of the blue needed to shift from managing to actively collaborating within the flying of the aircraft. The extremely superior auto-flight system had lowered the necessity for pilots to unravel issues. Because of this, sadly, the pilot was unable to establish what was going fallacious, and the airplane crashed.

I first heard about that again in 2016, after I was listening to Charles Duhigg’s audiobook, “Smarter, Faster, Better.” It’s about tips on how to make choices sooner… nevertheless it additionally exhibits us the draw back of outsourcing determination-making to a machine.

It’s not the worry that the machine will “take over.”

It’s the worry that we grow to be so reliant on the machine that, when it fails, we don’t have the abilities to take again management.

Which, for you and me, means we must always solely outsource the non-considering elements of our work.

So:

AI copywriting ought to change the clickity-clack of knocking out that first draft of copy.

It ought to change the glug glug gluuug mind-drain of staring on the display together with your fingertips simply hovering over the keyboard.

It ought to change these moments when the phrases needs to be coming however they’re simply not coming…

YOU nonetheless want to determine what the copy goes to be about.

YOU nonetheless want the technique, the plan, the message map.

YOU nonetheless want knowledgeable inputs.

YOU nonetheless have to assume.

And since AI copy is all about execution, YOU simply grew to become a strategist.

Congratulations! When AI copywriting bots like ChatGPT got here alongside, they made redundant the shoulder-shrugging, don’t-care-to-be-right here-anyway, quiet-quitting junior copywriter. The 5-cents-a-minute listicle author. The uninspired blogger. The wordsmithing order-taker.

And so they gave YOU a promotion. 

With the identical job description you all the time had.

However with this to-do faraway from it:

Your SFD days are over! Lengthy reside the perfect elements of our job:

Now you possibly can take that

stuff, and inform ChatGPT what you need it to write down. (That is the place the SFD is written for you.) When it fires again copy, you push it to do higher. (Now it’s only a FD.) You then take the copy you’re happy with and begin:

That’s the stuff you’ve all the time favored doing essentially the most. And it occurs to be the stuff that your purchasers / bosses had been paying you for…

(As a result of even when they didn’t comprehend it, your purchasers had a hunch they had been hiring somebody with particular expertise and secret methods to get folks to say sure. We’re not speaking about selecting phrases from a dictionary right here, folks.)

However together with your new promotion comes a brand new query:

When ChatGPT turns into your inexpensive intern, how do you get essentially the most out of it?

ChatGPT is your copy cub, in any case.

It’s your intern. It’s simply sitting there, ready so that you can give it route after which make it carry out higher together with your teaching.

However how?

Let’s begin with how NOT…

Listed below are two methods to not use AI.

#1 TERRIBLE IDEA: “Make AI write an email.”

Right here’s what ChatGPT wrote after I requested it to write down a welcome e-mail for me:

I gave it this massive ol’ immediate. And it wrote… a extremely, actually shitty first draft. And that’s my fault. You shouldn’t assign it big duties.

#2 TERRIBLE IDEA: “I guess that’s good enough.”

Once I requested the identical query (as above) of Author.com, right here’s what it produced:

Should you evaluate ChatGPT’s output to Author’s output, you possibly can see that there’s PLENTY of room to enhance throughout the board. However examine this out:

That “room to improve” isn’t mendacity off within the distant future.

It might be prompt.

As a result of AI will get smarter. It may be taught. It’s straightforward to neglect that it’s not only a celebration trick or some enjoyable new distraction like NFTs had been in 2022 or like Wordle was on the peak of the pandemic.

Should you immediate it to do higher – in your very subsequent immediate – it simply would possibly.

Which is why it’s essential to know tips on how to do YOUR job higher.

You actively want to start out considering by HOW YOU THINK.

You’ll want to know the way you do your job so you understand how to teach AI to do the blech elements of your job. 

As a result of let’s say you notice which you can’t ask ChatGPT to write down you a complete homepage. It’s important to begin by asking it to write down a headline. Okay, nice, now what variety of headline are we speaking about?

That is the type of query that may be arduous to reply for those who’ve kinda sorta possibly just a little bit been winging it as a copywriter.

Which suggests, for those who don’t wish to be made redundant by AI, it’s time to cease winging it. You don’t must grow to be a bonafide Licensed Conversion Copywriter to maintain paying your payments. However right here’s what you do want…

YOU NEED:

1. To know the way tofeed the suitable inputs into ChatGPT.

2. To know tips on how to enhance the outputs of ChatGPT.

You want a crash course in analysis, in planning, in modifying like a conversion copywriter. Like a replica chief. Like a copymaster.

And that’s precisely what you’re about to get….

Get instantly obtain Copyhackers – Master of AI Copy – Copy School

INTRODUCING:

Promote your self from Copywriter to Copymaster.

With the crash course in drawing profitable copy out of AI instruments by giving them intelligent prompts and modifying their work just like the Copymaster you had been born to be…

ChatGPT writes copy sooner than an intern would. It additionally writes copy sooner than an outdated professional would as a result of it’s not slowed down by many years of conflicting perception and anecdotes it has to weigh…

However pace solely advantages you whenever you get GOOD copy quick.

Any rando generator that’s been round because the 90s can churn out sentences that fulfill an obligation however don’t persuade folks to purchase.

And let’s bear in mind: you’re being paid to get folks to purchase.

Which is why Master of AI Copy teaches you:

With the abilities to plan convincing emails and pages…

And the abilities to do your personal analysis so you possibly can feed the copy bots with prompts that produce insightful first drafts…

And the abilities to evaluate what the robo-author churns out… to maintain what’s good… to reorganize it so it’s nice… and to edit it so it’s phenomenal…

You rework from a “copywriter” (which is an excellent factor to be, thoughts you) to a Copy Chief, Copy Analyst, Copymaster, Content material Strategist – to the strategic copy companion who’s received their very personal automated copy cub churning out first drafts like a machine…

Both method, AI copywriting instruments are right here.

Which is why now’s the time to make them your ally, not your enemy. You’ll want to:

Befriend the bear (so it received’t eat you).

For each CMO that acknowledges {that a} copywriter just isn’t replaceable with AI instruments, there are a dozen CMOs who hope they will possibly simply possibly outsource a bunch of their work to ChatGPT.

Ultimately for some, it’s going to grow to be clear that:

And that’s whenever you’ll wanna present them this badge, which you get whenever you full Master of AI Copy:

That badge doesn’t merely show to future employers that you understand how to work copywriting software program the best way a designer is aware of tips on how to work Photoshop or Illustrator.

It additionally proves that you just’ve conquered the very factor that got here right here intent upon your destruction. You didn’t cower. You didn’t run. You didn’t throw up your palms and begin googling tips on how to grow to be a life coach. You whipped out your lasso, circled it within the air and took down the dragon earlier than it may take you. And now you trip the dragon – First of Your Title, Queen of the Conversions, Protector of the Seven Sweeps, the Mom of AI Dragons, the Copymaster of the Nice Grass Sea, the Unburnt, the Breaker of Blockchains…

Now what’s behind that badge? Nice query. ChatGPT doesn’t know, however I do.

Facet notice: ChatGPT received’t know rather a lot about options and new merchandise. So hold that in thoughts when you end up considering that AI is coming for you.

Behind your Master of AI Copy certification badge is the next:

7 model-new classes.

In slightly below 5 hours of coaching, you’ll:

And maybe most significantly:

I’ll present you ways.

Sam will present you ways.

And Lianna will present you ways.

For the primary time ever, inside this model-new assortment of classes.