Demand curve – Growth program

• There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming.
• It’s more expensive and more complicated than ever to acquire customers.
• The channels you used to get traction aren’t scaling or producing consistent results.
• The sales you’re able to produce are unprofitable, and you can’t afford to scale your efforts.

And your options aren’t great

• Searching for content yourself. If you try to find great growth content on Google, you’ll likely waste critical time. And without a growth background, you won’t know what to trust.
• Buying a course. Regardless of your goals or business type, you go through the same curriculum as everyone else. They’re usually long and boring, and fail to show you how to execute in a short amount of time.
• Hiring marketers or agencies. Hiring top marketers requires shelling out thousands of dollars per month. They’re often slow to act, they prioritize large clients over startups, and fail to achieve results.

Here’s how you’ll use the Growth Program to build your growth engine
Part 1: Growth fundamentals

Part 2: Lay your growth foundation

Part 3: Develop your acquisition strategy

Part 4: Build your funnel

Part 5: Launch channels

Part 6: Learn & Iterate