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What You’ll Discover in Pat Walls – Lean SEO Our Framework For SEO Traction
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Pat Walls – Lean SEO Our Framework For SEO Traction
Here’s the framework:
(1) Research: Identify content opportunities through quick research
(2) Create: Create MVCs (Minimum Viable Content) to test the viability
(3) Test: Measure results over a 30-day period
(4) Decision: Iterate on your content based on its performance
(5) Scale: Scale it when something works, using structured data, automation, outsourcing, and UGC
And do this across many ‘experiments’, simultaneously & in parallel.
Why does this work?
By using this framework, we make many small bets with an iterative approach.
Instead of spending weeks on one piece of content that may never pan out, we run dozens of experiments at once.
Through these experiments, we eventually landed on multiple big content opportunities.
 “Archive: https://archive.is/E50EF”
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