Dropshipping To Branding Course – The Ecom Wolf Pack
With my Course, you’ll be able to
See What Comes Inside
Welcome to The Ecom Wolf Pack
- A message from the instructor
- Importance of Mindset
- Why most people fail
Mentoring Resources
- Strategy and Timelines
- Must Watch – Read
- Joining The Exclusive Discord Group Chat
- Meet Your Coaches
Product Research
- Product Research Mindset – Tamar
- Difference Between Social Media Ads (Pinterest, Facebook) and Google (Search Engine)
- Product Research For Facebook and Pinterest Ads and Reverse Engineering
- Product Research For Google Shopping Ads
- Fulfilling While Testing On Google
- Market Research R vs B – Owen Focke
- Pipi Ads Product Research (MUST WATCH)
- Overview Of The Apps You Will Need
- Suppliers You an Use For Dropshipping When Starting Out With Facebook and Pinterest
- Priming My Social Media Account
- What If I’m Seeing The Same Products As Everyone Else
- Homework
- *Optional: Additional Product Research Tools
Settings Up Your Shopify Store
- How To Sign Up And Contact Shopify
- How to name your store, trademark, and logo creation
- Theme Selection
- How to set up your settings in your store
- Shopify collections and pages
- Shopify Main menu and Footer navigation
- Connecting your domain
- Build your Shopify Store
- Improve your landing page
- Checklist for Website
- **IMPORTANT** Google Policies
- Homework
- BONUS: International Studies
- BONUS: Only for non-English Speaking countries
Product Importing and Pricing
- How to import products to your store using DSers for Facebook and Pinterest only
- Manually inputting products for Google
- What if I don’t see my products on my site
- How to add your own products manually
- How to set pricing for your product
- MUST watch FAQ
- Checklist before moving forward
- Homework
Marketing and Product Descriptions
- Market Research R vs B – Owen Focke
- Market Research
- Market Research II
- Copywriting Masterclass w/ Allegra Cook
- AI for E-Commerce with Yamil
- Example of a great page for Google
- Example of a great product page for Pinterest
- Example of a great product page for Facebook
- Product page building using Gempages – Owen Focke
- How to use Gempages Part I, II, III – Brian Larson
- Product page building with regular Shopify theme
- *NOT FOR GEMPAGES: product description template
- How to find awesome descriptions/examples of awesome descriptions
Fulfilling Orders for FB & Pinterest
- How to fulfill orders
- Sourcing agent and faster shipping times
- Understanding Wiio
Apps You Need & Why
- Overview of the apps
- Email marketing app
- Setting up abandoned cart emails
- Judge.Me reviews
- Feed for Google shopping (only for Google shopping ads)
- Best Currency Converter
- Trackipal
- Zotabox
- TrueProfit
- Tax Jar
- Homework
Google Ads
- Introduction to Google
- Product Research for Google shopping ads
- Example: Great product pages for Google
- Fulfilling orders Part I: How to find products on eBay, Walmart and Amazon
- Fulfilling orders Part II: How to fulfill an order for products sold on Google
- Shopify: Policies (Important)
- Shopify: Creating products manually
- Shopify: Buying & Inputting UPC/GTIN
- Google Analytics: Account Setup
- Google Ads: Account Setup
- Google Merchant Center: Part I
- Google Merchant Center: Part II
- Google Merchant Center: Part III
- Setting up your Google Pixel
- Conversion Pixel Settings
- Feeding Your Products To Google Merchant Center
- Importing Reviews: Part I
- Importing Reviews: Part II
- Running Ads: Creating BETA and Alpha Campaigns
- Running Ads: Key Performance Indicators
- Running Ads: Negative Keywords
- Optimizing Ads: Increasing & Decreasing Bids
- Optimizing Ads: Scaling Your Campaigns
- Additional Resources: Selling on Google Outside of USA
- Additional Resources: What To Do If You Get Suspended
Pinterest Ads
- Mindset Behind Running Ads
- Understanding the Machine
- Examples of a great product page for Pinterest
- Setting Up Your Business Account
- Pinterest Tag
- Preparing Your Creative (video)
- Making your own Video Ads (Aaron)
- Video Structure and Good UGC ads Examples
- How to write a Winning ad copy and headline
- Create your pins
- Manual bid VS Auto bid
- How to deal with rejected ads
- Setting Up Your Campaigns Part I
- Setting Up Your Campaigns Part II
- Setting up columns for data reading
- Making sure your process is on point
- What to look for when testing products and key metrics (KPI- Key Performance Indicators) Copy
- Launch, Analyze, Optimize and Scale
- Excel Sheet to track numbers when testing
- Advanced Scaling with Pinterest
Introduction to Facebook Ads
- Examples of a great product page for Facebook
- Warming up your Facebook account
- Update on using the Business Manager
- Setting Up Your Facebook page and ad account
- Pixels – Everything you need to know
- FB Pixel on Google Tag Manager
- Setting up your pixel
- Overview of Facebook campaigns
- ABO and CBO
- Setting up API Tracking Events
- IMPORTANT* UTM Tracking Code
- Excel Sheet to track numbers when testing
- Facebook Feedback Scores
- New* Facebook Feedback Scores
- What if you get banned from FB?
- Homework
Preparing to Launch Your Facebook & Pinterest Ads
- Mindset Behind Running ads
- How to find your target audience
- Preparing Your Creative (video)
- Making your Own Video Ads (Aaron)
- Video Structure and Good UGC ads Examples
- How to write a Winning ad copy and Headline
- Story Based Ad Copy That Converts – Owen Focke
- How to set up your Facebook campaigns ABO
- How to set up your columns for data reading
- What to look for when testing products and key metrics (KPI-Key performance indicators)
- Checklist
Facebook Ad Scaling
- Should you scale of kill the product?
- When should you scale ABO?
- How to scale? Vertical – Horizontal/ABO
- Duplicating adsets to scale
- When should you use CBO to scale
- How to use BROAD Targeting on Adsets
- Checklist
Facebook Retargeting Campaigns
- Who do we want to retarget and when?
- Creating Custom Audiences for Retargeting
- Ad copy for retargeting
- Setting up your retargeting campaign
- Homework
Lookalike Audiences for Facebook Ads
- When and How to Create LLAs
- How to create an LLA Campaign
- Scaling with LAL
- Exclusions and when to us them
- LLA checklist
Facebook Ads Advanced Strategies
- What to do when CPS creep up
- Minimum and Maximums in CBO campaigns
- Breaking down adsets to test more angles
Maximizing Profits with these Strategies
- Automatic discount codes
- Setting Up Abandoned cart emails
- Email marketing/text marketing
- Email Marketing templates/text marketing templates
- Increasing your product line
- Homework
Branding Your Products
- When to brand your products and why?
- How to find a supplier for your products and private label
- How to buy in bulk – Get sample, protecting your money
- Shipping from overseas/ Custom Charges/ International Commercial Terms
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