Alex Brogan – Newsletter Mastery
WELCOME TO
NEWSLETTER MASTERY
Start, scale, and monetise a 5-figure subscriber newsletter
(without leaving your day job).
Join hundreds of other Newsletter Operators accelerating and monetising your Newsletter growth. Access everything I’ve used to grow two Newsletters to 50k+ subscribers in 18 months while working full-time.
Newsletter Mastery Is Perfect For
Beginner Newsletter Operators with no newsletter
Have you wanted to start a newsletter, but aren’t sure the first step to take?
Are you overwhelmed with the number of different platforms, topics, and strategies out there for starting a newsletter?
Use the most efficient and risk-free way for serious beginners to become successful newsletter operators.
Are you overwhelmed with the number of different platforms, topics, and strategies out there for starting a newsletter?
Use the most efficient and risk-free way for serious beginners to become successful newsletter operators.
Intermediate Newsletter Operators with up to 10,000 subscribers
Have you started a newsletter, but now feel stuck?
Are you gaining the traction you could be gaining?
Learn the methods that that took me to 50,000 subscribers on two separate newsletters, and beyond.
10 Common Problems
Beginner Newsletter Operators Face
All beginner Newsletter Operators face the same 10 problems:
If you’re reading this, chances are one (or more) of these problems are keeping you up at night (and keeping you from starting or growing your newsletter).
And chances are, you know you should be leveraging a newsletter – which is why you’re on this page in the first place.
Whether it’s to share your insights, grow your digital footprint, or create a direct line to your audience, starting a newsletter has been on your list for a while.
If you’re reading this, chances are one (or more) of these problems are keeping you up at night (and keeping you from starting or growing your newsletter).
And chances are, you know you should be leveraging a newsletter – which is why you’re on this page in the first place.
Whether it’s to share your insights, grow your digital footprint, or create a direct line to your audience, starting a newsletter has been on your list for a while.
- Choosing the right niche for your newsletter
- Building an initial subscriber base
- Designing engaging newsletter content
- Deciding on the frequency of publication
- Utilizing the best tools and platforms for delivery
- Creating a consistent writing habit
- Developing a monetization strategy
- Growing your subscriber list beyond the initial base
- Analyzing subscriber engagement and feedback
- Balancing newsletter management with other commitments
The breakthrough you’ve been missing.
Perhaps you’ve dabbled in newsletters before. Each time, the initial buzz wears off quickly. Obstacles mount. The exciting project of sharing your voice and insights with the world becomes daunting. And, all too soon, you find yourself without the momentum or growth you envisioned.
But this is because you were navigating it alone. You attempted to launch and grow your newsletter without a clear path or support system.
But Newsletter Mastery addresses this directly.
You’ll move forward with tactics used by hundreds of other successful Newsletter operators to launch, grow, and monetize their newsletters effectively.
This equips you with everything you need to create your own successful Newsletter business.
Perhaps you’ve dabbled in newsletters before. Each time, the initial buzz wears off quickly. Obstacles mount. The exciting project of sharing your voice and insights with the world becomes daunting. And, all too soon, you find yourself without the momentum or growth you envisioned.
But this is because you were navigating it alone. You attempted to launch and grow your newsletter without a clear path or support system.
But Newsletter Mastery addresses this directly.
You’ll move forward with tactics used by hundreds of other successful Newsletter operators to launch, grow, and monetize their newsletters effectively.
This equips you with everything you need to create your own successful Newsletter business.
Demolish Limiting Beliefs and Bad Tactics.
We’ll conquer two categories of failure modes that beginners and advanced operators face in Newsletter Mastery:
Failure Mode 1: Starting
Problem 1: Not setting the correct expectations (thinking it’ll happen overnight)
Solution: Commit to a minimum of 6-months with 10-15 hours / week before you judge your outcomes.
Solution: Commit to a minimum of 6-months with 10-15 hours / week before you judge your outcomes.
Problem 2: Worrying you don’t have anything novel to say
Solution: Borrow credibility to earn credibility.
Problem 3: Worrying what other people will say
Solution: Remember the Spotlight Effect. Keep the benefits front of mind. Remember that we all die.
Failure Mode 2: Endurance
Problem 1: Not actually having the bandwidth to commit
Solution: Make sure your desire to start matches your ability to start.
Solution: Make sure your desire to start matches your ability to start.
Problem 2: Not having accountability
Solution: Tell people close to you that you’re committing. Connect with other Newsletter Operators.
Problem 3: Not making it enjoyable independent of results
Solution: Ask the question, “How can I enjoy this independent of my results?”
Problem 4: Not re-using old content
Solution: Re-use content regularly to stay consistent
Problem 5: Not creating systems
Solution: Create your growth, monetization, and engagement systems
The Time To Start Is Now
Stop wandering in the dark with your newsletter strategy.
The biggest mistake new newsletter operators make?
Overthinking, failing to grasp the “80/20” rule of effective newsletter growth, and investing in tactics that don’t genuinely move the needle.
Navigating through the sea of advice on newsletter success can leave you more confused than when you started.
But here’s the truth: It’s simpler than you think.
What you need are proven systems and the correct approach to growth and monetisation.
Let’s do this together.
The biggest mistake new newsletter operators make?
Overthinking, failing to grasp the “80/20” rule of effective newsletter growth, and investing in tactics that don’t genuinely move the needle.
Navigating through the sea of advice on newsletter success can leave you more confused than when you started.
But here’s the truth: It’s simpler than you think.
What you need are proven systems and the correct approach to growth and monetisation.
Let’s do this together.
What’s in the course?
Here’s what’s in the course curriculum:
Module 1: Introduction
- Course Goals
- My Journey
- How To Take The Course
- Why Build A Newsletter
- Key Newsletter Terminology
Module 2: The Setup & Foundations
- How To Choose Your Newsletter Niche
- How To Choose A Type Of Newsletter (Content/Voice/Format)
- How To Brand And Name Your Newsletter
- How To Choose Your Technology Stack
- How To Build A Landing Page
- How To Build A Lead Magnet
- How To Design Your Newsletter
- How To Choose Your Sending Frequency
- How To Determine Your Ideal Sending Time (Day/Time)
Module 3: Growth
- My Story With Faster Than Normal And The Intelligence Age
- Good Growth And Bad Growth
- Evaluating Growth Channels
- Organic Growth Channels
- Paid Growth Channels (With Special Guest, Matt Mcgarry)
- Word Of Mouth
Module 4: Engagement
- What An Engaged List Is And Why It Matters
- The Core Engagement Metrics
- Deliverability Essentials (With Special Guest, Demand Curve)
- How To Improve Engagement
Module 5: Monetisation
- When To Monetise
- The 17 Ways To Monetise (Including Affiliates, Job Boards, Digital Products, Events, Investment Funds, Saas, & More)
- Tracking Profitability (Unit Economics And Net Profit)
Module 6: Sponsorships
- When To Start Finding Sponsors
- How To Build A Sponsor Kit
- How To Find Sponsors
- How To Contact Sponsors
- How To Work With Sponsors
- Managing Sponsorship Bookings And Calendar
- How To Price Ads
- How To Write & Design Ads
Module 7: Paid Newsletters
- When To Go Paid
- Benefits And Challenges Of A Paid Newsletter
- Examples Of Paid Newsletters
- How To Get Free Subscribers To Sign-Up
Module 8: Templates & Guides (17 resources)
- The Newsletter Mastery Niche Finder (Notion)
- The Newsletter Mastery Brand Assets (Notion)
- The Newsletter Mastery Technology Stack (Notion)
- The Newsletter Mastery Landing Page Checklist (Notion)
- The Newsletter Mastery Design Checklist (Notion template)
- The Newsletter Mastery Growth Channels Database (Notion)
- The Newsletter Mastery Deliverability Checklist (Notion)
- The Newsletter Mastery Engagement Checklist (Notion)
- The Newsletter Mastery Monetisation Methods Database (Notion)
- The Newsletter Mastery Ad Pricing Universe (Excel)
- The Newsletter Mastery Ad Pricing Calculator (Excel)
- The Newsletter Mastery Sponsor Engagement Email Series (Notion)
- The Newsletter Mastery Demographic Survey Template (Excel)
- The Newsletter Mastery Media Kit Template (Notion)
- The Newsletter Mastery Ad Revenue Calculator (Excel)
- The Newsletter Mastery Profitability Model (Excel)
- The Newsletter Mastery Unit Economics for Subscriber Acquisition Model (CAC/LTV) (Excel)
You’ll also get access to The Sovereign Creator & Master Delegator Primer Packs
(worth $250):
Growing a Newsletter without understanding Social Media growth and having additional help is a tall order—I know this first hand from my own experience and the experience of hundreds of other Creators & Newsletter Operators.
So, I’ve decided to provide access to a primer addition of my other courses too. These will give you everything you need to actually succeed:
The Sovereign Creator (Primer) (Value: $100)
How to grow a 6-figure audience in under 12-months (without leaving your day job).
In this primer, we’ll tackle the following:
- How To Design Your Creator Strategy
- How To Grow An Audience Quickly On Linkedin, Twitter, And Instagram
- How To Connect With Other Creators
- How To Stay Consistent And Actually Follow Through On Building An Audience
The Master Delegator (Primer) (Value: $150)
How to hire, onboard, and ramp virtual assistants that will save you 15+ hours per week as a content creator, founder, leader, or investor.
In this primer, we’ll tackle the following:
In this primer, we’ll tackle the following:
- The Methods Of Hiring
- The Options For Each Method
- How To Create And Post A Job Description
- How To Schedule Interviews
- How To Conduct Interviews & Select Candidates
- How To Use A Trial Period To Increase Your Hit-Rate
- How To Create A Lightweight Contract
Newsletter Mastery
$497
- The Core Newsletter Mastery Curriculum — 3+ hours of material delivering everything I’ve learned in scaling 2 newsletters to 60,000 and 50,000 subscribers (and 5-figures in monthly revenue), including starting, growing, and monetising your newsletter.
- Special Guest Module 1 (Matt McGarry): Paid Ads — Matt has driven over 5M subscribers with paid ads for The Hustle, Milk Road, Chartr, Codie Sanchez, Sahil Bloom, Wondermind, Bankless, and 20+ more. Included here is 1-hour of video & text content giving you everything you need to run your own paid ads.
- Special Guest Module 2 (Demand Curve): Email Deliverability — Demand Curve are one of the leading Growth Marketing Agency’s in the world having worked with organisations including Tumblr, Microsoft, Clearbit, Segment, Framer, and more. Included here is their essential deliverability advice for email Newsletters.
- The Newsletter Mastery Bonus Template & Guides — 17+ bonus templates covering everything from finding your niche, creating brand assets, choosing your tech stack, optimising conversion, growing your newsletter, reaching out to sponsors, and more.
- Lifetime Access To All The Course Material — As the Newsletter Universe evolves, so will the strategies and tactics required to succeed. The course will be periodically updated to account for this and you’ll have access forever.
- The Sovereign Creator Primer — You’ll get access to core modules of my audience growth course to help you scale your audience quickly and add to your newsletter subscriber growth. (Value $100)
- The Master Delegator Primer — You’ll get access to core modules of my virtual assistant course to help you find, hire, onboard, and manage a virtual assistant and get time back in your day while scaling your newsletter. (Value $150)
- Exclusive Bonuses — Keep scrolling, there’s some extra goodness below—I think you’ll like them.
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