What You’ll Discover in Andre Chaperon Sphere of Influence
If this resonates with you, the method I’ve codified into SOI will blow your mind. It’ll reframe marketing for you. It will, without a doubt, change the game …. File Size: 2.57 GB
Andre Chaperon – Sphere of Influence
SOI (Sphere of Influence) is for people:
Who believe that reaching the best people (for a solution that only they can uniquely provide), and ignoring everyone else, is the key to serving and mattering in a world of noise and distractions…
Who believe that marketing that’s led with empathy, is better than marketing that’s led with the “latest” sexy sales/launch/conversion (whatever) sexy tactic…
People care more about being the fiduciary to their friends (even before money ever changed hands), than they do about being the financial manager. of seeing them as commodities…
Who believe marketing is less about promotion and coercion, and more about reaching out to people and helping them to solve problems…
Who believe that marketing is where we began our journey towards understanding what people need and want…
SOI (Strategy-Oriented Initiative) is a principle-based approach. of Preeminence and empathy-Led marketing is the art of attracting the right people and filtering out the rest.
SOI goes way beyond simple audience and list building; it’s about creating marketing that PULLS (the best) people towards you, your business, and the products you sell.
TIP: It is important to have better prospects/customers/clients and optimize for them right from the beginning (from the first contact point).
This will resonate with you. This will make you smile and help you to build deeper relationships with your employees and customers.
Sphere of Influence Manifestos
Manifesto: Product Launch Promotion
This manifesto can be found on the “edgy” side. It’s intentional. I’m making no friends saying what I say below. But right, wrong, or indifferent, it’s stuff that I feel needs to be said.
Read the Manifesto
Manifesto: Coercion-Driven vs. Empathy-Driven marketing
“Great marketers have empathy — empathy for what’s going through the other person’s head.” — Seth Godin
Read the Manifesto
SHAWN TWING ABOUT SUI
I was able to experience the beta version. of Sphere of Influence after many years purchasing anything and everything that André has offered. Sphere of Influence sets the stage for everything else – it’s an MBA + PhD education in creating an effective, customer-Value-oriented, centric-The 21st century is a time for driven business.
And, most importantly: Sphere of Influence It is a way of seeing the world that’ll forever change how you do business, for you and for your customers. André has created a masterpiece of Deep strategic thinking combined hard work-Hitting, practical, and actionable advice
Professionally, I’ve been on the front lines of the Internet marketing community’s evolution over the last two decades and Sphere of Influence This is the new reality of Online business.
The wild west is gone. We now place an emphasis on creating real and sustained value over time for a group. of Customers you care about.
There is no better guide for your journey into this new world than André Chaperon — year after year he has consistently walked his talk living and doing business by the same principles he teaches in Sphere of Influence.
Stop whatever you’re doing right now and buy it. It’s worth 1000x the price because the moment you embrace its principles you’ll never be the same again.
—Shawn Twing
Shawn Twing
CONTEXT Shawn has been running somewhere north of Traffic has risen to $50 million over the years [AdWords and FB] Both for himself as well as his clients. Shawn developed our paid traffic module in SOI.
The Product
Sphere of Influence The entire area of the SOI (Social Information Index) is covered. “front-end” of The marking funnel (in an original and unique way).
Front-End, that’s everything that happens before someone adds themselves to your email address or takes a desired action.
(In certain cases, this may be true. “action” This could include making a purchase or registering for webinars, filling out applications, and so on.
Example-level):
A person sees an advertisement of yours (on Facebook), or an article you’ve written and published on the internet…
(Aside: Traffic modules in SOI teach how to do everything. of this.)
They read it, are attracted to the story/idea/concept/hook (or what I like to call “a story hook of value”), and click…
They end up on your site, right at the beginning of Multiplier your MPPS (multiple-page presell site), which is where the “value narrative” continues…
Download it immediately Andre Chaperon – Sphere of Influence
An MPPS stands for a “filtering system,” Its core purpose is to win trust and attention. of the right people; PULLING them forward…
Also, an MPPS “filters out” the wrong people (everyone else)…
The difference of PULLING is what SOI teaches. PUSHING is what the majority of people do. of Direct Response Marketing) is an important option.
The dynamic (PULLING or. The dynamic (PULLING vs. The former refers to someone who has your attention and can control it, while the latter refers to someone whose attention is not controlled. “goldfish” prospect.
There is much more to SOI that this high-level, of course. The nuances are where the leverage is, the in-between the lines stuff. Once you are comfortable with the basics, the nuances will open up for you to make breakthroughs.
Instead of SOI is about deep content, shallow communication and shallow connections.
Instead of Content creation “everyone” To snack on, we file everyone and create NUANCE and DEPTH for just “a few people” If you’re interested in being PULLED in deeper.
This is the essence of What SOI stands for.
You’ll Become A Better Marketer
SOI will show you how to become a better marketer.
You’ll learn a strategic principles-based skill that’s transferable to The marketing you already do, and the marketing you’ll do for years to come.
Marketing that won’t become “stale” because what you’ll learn is not based on shortcuts, hacks, loopholes, or some flavor-of-the-Month tactic
SOI isn’t about product launches. It’s not about engineering promotions. Not at all.
Rather: You’ll learn how to create empathy-Marketing that is emotionally connected to the people you want to serve.
You’ll learn how to move people from prospect to customer because you’ve demonstrated you understand their problem, and have a solution they care about and want.
If you do this well, “selling” It becomes redundant. It’s a thing of You can create beauty by creating an asset that behaves this way
Peter Drucker: Quote
You’ll learn how To create human-to-Marketing that is human-focused only matters to the few people you want to serve.
If this resonates with you, the method I’ve codified into SOI will blow your mind. It’ll reframe marketing for you. You will see a shift in the market, and I am certain it will.
SOI will help you to be a better marketer.
If you have any (pre-sales) questions, let me know. I’m here to support you.
Here’s what you can expect in the new book Andre Chaperon – Sphere of Influence
Andre Chaperon – Sphere of Influence : Sample
IMPORTANT: This is the entire “Andre Chaperon – Sphere of Influence” It is totally Downloadable You are available immediately (in the event of an emergency). of We will quickly renew any broken links. We appreciate your patience.
