What You’ll Discover in Andrew Lock Retention Secrets
Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t help but wonder if I’d beat the stats. Stats? Yeah, ironically, that same morning I had read a news article that said 82% of people who join a gym in January cancel within 3 months!… File Size: 944.86MB
Andrew Lock – Retention Secrets
Are you ready to learn more?
secrets of customer retention?
Dear Friend
It all started with a visit my local gym.
Salt Lake City was cold on January 1, 2013. One of my New Year’s Resolutions was to get in better shape.
Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t help but wonder if I’d beat the stats. Stats? Ironically, the same morning, I had also read a news story that stated 82% of people who join a fitness center in January, cancel their membership within three months.
Woaaah! That’s crazy! That must be crazy! worst retention rate Almost any industry.!
It turned out that this gym was very aware of the challenge. Once I signed the dotted line, it was official., Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation.
You can be a business owner. Ever curious marketer as soon as Steve showed me the new member ‘checklist’ I immediately started Examining and analysing what they were doing. I was even more intrigued by it.
First, Steve sincerely Be congratulated Thank you for your decision. He then gave me a tour and introduced me to the key staff members. He then took me to a high-rise.-Tiffany was my tech room, which looked almost like a lab. She measured my body mass, blood pressure and heart rate. “baseline to work from.” So it was …. I was escorted like a celebrity from one area to another, rolling out the red carpet. The tour ended in the on-site juice bar, where I was given a really cool sports bag, and then invited to order whatever I liked off the menu, as a welcome gift!
My freshly squeezed orange juice was sipped as I sipped. “Julicious” Steve said that all of the sales staff were juice Highly trained To take on new members through a carefully planned ‘hand.-It was holding, and it was working very well.
“How well?” I was curious. I couldn’t help but ask.
“Well, let me ask my boss, he’s right here” Steve responded, with great help.
A quick discussion ensued, and get this…Â the long and short of it was that the gym had Reduced cancellations of new members from 74% to 48%Within the first 12 weeks.
To say that it’s an epic It is an understatement to say that the result was a great one. It was nothing but a revolution They were able to grow their business. They had been able slash their front-end marketing costs by 62%, Net profits increased by more than 25% as a result. Keeping There are now more members than ever before.
The bottom line is that they no longer needed to invest so much time, effort and money in customer acquisition. Keep the gym filled mainly with current members
It was a great experience. 7 years ago You might be interested to learn that I was a member of this gym up until my move to California.
More importantly, the cleverly designed retention process I experienced had a huge impact on me, and it I was inspired to learn more about customer retention and have since become a master of the subject.
Now, fast forward to today. I am considered a global expert on the subject, and I am invited to. At industry events, speak internationally about it Like The Subscription Show IÂ help companies implement proven systems for customer retention. Some people call my a Subscribe to a scientistHowever, I prefer to say “Retention Geek!“
Download it immediately Andrew Lock – Retention Secrets
However, before I get ahead of myself, let me remind you that I am not too far behind. Share the moment that gave me the idea to start a blog about retention.
The Marketing Pendulum Has Swung Too Far!
What is this all about? It’s a bizarre explanation, but it is true.
The vast majority of businesses focus their efforts entirely on customer acquisition and they ignore retention.
It’s true. It is a serious epidemic. Some silicon-Valley startups are proud to say that they value their company solely on the number and quality of customers they have acquired.
Ah, there are some businesses! Think They are paying attention to retention. I’ll let me in on the a The dirty little secret…They are often misguided in their attempts to retain customers. Do not give your business a poor reputation.
I will prove it to your satisfaction…
I was recently invited by a roundtable discussion This included some of the founders.-There are many subscription service companies. Two of the founders shared their joy at the topic of retention. Their’solution’ for retention was to “hide the cancel button.” I just about spit out the water I was drinking, because I now know that thinking is so misguided! Their ‘fixes’ are the The exact opposite of what should you do
Here’s the simple truth that you haven’t been told…
It’s much easier to make more money by keeping customers.
Instead of buying them,
With the marketing pendulum still in place towards customer acquisition, I designed a course to assist as many businesses as possible. Balance it back To BOTH customer acquisition AND retention When those two elements are in harmony, a business sees their profits increase, customers are happier, they receive higher valuations during exit, and a host of other benefits.
You have spent money and time to acquire your customers…
Why waste your time and money?!
H E L L O !
Let me introduce you…
My name is Andrew Lock, I’m British, and I’m the presenter of the popular WebTV show, “Help My Business!” Author 7 best-Selling business books Included “Walt Disney’s Way” “Big Lessons from Big Brands.”
In 2013 I became intensely fascinated by the topic of customer retention. And since then I’ve It was studied, tested many strategies and finally, a system was created.
I’ve helped literally thousands of business owners Entrepreneurs to create a better business. Financially, free.
Introducing…
“Retention Secrets” –Â Customer’s Ultimate Guide Retention
It’s Training 100% via video, designed to help you Keep your customers happy.
There are 13 Modules?, and you’ll learn the most Advanced and proven member retention strategies This works for every business.
It’s a risk-free, and 100% guaranteed.
This could be an example of a The meaning of life-changing opportunity For you. It is like gold for any business to have customers who buy from you again and again.
What’s Included in The System?
This is a comprehensive training program, with lifetime access!
In this lesson I will explain why it is so important. Keep your eyes on retention and invite you to consider some powerful case-studies.
In this lesson, I’ll introduce you to the Harvard Business Review Studying this helped me to develop a completely different approach to retention.
Learn from the old saying:Â “You can’t improve what you don’t measure”I will show you how to make the most of your two favorite ways Effective retention can be measured
This lesson will teach you more than just the basics. 20 reasons that are completely different Why people do it? You can cancel or stop buying a subscription.
In this lesson, we’ll review how MOST businesses unwittingly have the wrong, antiquated approach To customer retention
In this lesson, we’ll discuss the retention strategy of OrientierungThe entire of the customer onboarding experience.
In this lesson, we’ll delve into the retention strategy of Instant ROI, This is what it’s all about Deliver maximum value quickly
Connection: Customers feel connected to you, your business, in some way. they’re far more likely to stick around.
In this lesson, we’ll look at how it’s It is vital to recognize customers At every opportunity So they feel valued.
The ladder to ascension has been established essential component Most businesses fail to realize this. There are many. Here are some examples It is possible to learn how it can be built.
In this lesson, we’ll go deep into the Technical processes Learn more about how we can help you Manage customersThrough your CRM system.
In this lesson, we’ll consider how to handle refund requests appropriately, How to spot genuine requests
IMPORTANT: This is it. “Andrew Lock – Retention Secrets” Completely Downloadable You will have access to it immediately. In the event of a broken or lost link, we will quickly renew your link. We appreciate your patience.
