Ashlyn Carter – Copywriting For Creatives
If you guessed it’s a champagne cocktail of 1 part nice website template
+ 4 parts light-and-airy/dark-and-moody/etc. brand photos
+ a dash of gorgeous hex code palette …
If you guessed it’s getting to the level where you save up your dollars and ask around in a mastermind for a copywriter to outsource to …
If you guessed more dreamy creative retreats, an on-point hashtag game, and pretty content calendar all neatly sorted before each month even
But they’re only part of the prescription.
Unless you’ve figured out a magic-wand way to nix sales writing as a biz task forever (and ever amen) so you can just go style your next flatlay while website pages, emails, blogs, and captions write themselves Hermione-style …
… you’ll have that “I know my business is missing something … I just can’t put my finger on what it is” script playing in your head a little bit longer …
… and, at worst, the fear of “playing entrepreneur” will strike again soon at 2 a.m.
You’ve downloaded every client avatar exercise & printable freebie that’s ever been pinned on Pinterest.
And even though they’ve been ~kinda~ helpful …… there’s still one issue
Online or offline, you’re having a hard time telling people
– what you do
– what you offer
– why you’re different.
If that sounds about right, then keep reading.
Because right now …
Ok, lehsbereal: sometimes you can’t even explain what you do to a long-lost friend in line at Trader Joe’s before your peonies start wilting.
You *thought* you were a decent-ish writer … ‘till it came time to write for your business: you’ve been finger-tied more times than you care to mention.
How do you sound like YOURSELF in your writing?
You know … like, your cool, post-hot-yoga-relaxed self?
You invested in the pricey-but-beautiful, creamy-paged planner. The $29/month software. The online courses.
You’ve listened to the coaching, and you’ve got the styled flat-lay images. There’s even a bouquet of fresh flowers on your desk, and you know the Nate Berkus office supplies aisle is categorically forbidden on your weekly trips to Target.
You found a superhero creative gal pal or two for encouragement when you need it, and you plotted your dream team wish list of what roles you’ll hire when you can shell out the cash.
The thought of sitting down to write an email, blog, caption, or website page requires so.much.brainpower.
You swear there’s gotta be dreamy, high-end ideal clients out there …
they just can’t hear you in a sea of noise.
You’re eternally stuck in draft mode from emails to captions … oh hayyy, blinking cursor.
You’re overwhelmed with artsy, right-brain ideas for getting your message out …
but struggle to EFFECTIVELY define your brand.
You’ve put band-aids on your site to make it work, but now you’re itching for a messaging overhaul.
Reviews
There are no reviews yet.