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Baymard Institute – E-Commerce Checkout Usability

$52.00

This entire “Baymard Institute E-Commerce Checkout Usability” is completely downloadable and available to you immediately.

The findings presented in this 718-page report, are based on two rounds of large-scale qualitative testing of e-commerce checkout processes, along with an additional large-scale eye-tracking test, and quantitative research with 6,000+ participants.

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What You’ll Discover in Baymard Institute E-Commerce Checkout Usability

Baymard Institute – E-Commerce Checkout Usability

 

Baymard Institute – E-Commerce Checkout Usability

Here’s what You’ll Get from E-Commerce Checkout Usability

E-Commerce Checkout Usability

69% of all e-Commerce shoppers abandon their shopping carts. Why?

Version 2.0 has been released

This checkout study includes 7 years worth user testing and research. Condensed into 134 usability recommendations, it provides you with a complete overview of the checkout process.

Access to the entire site Checkout Usability Study includes:

  1. Usability Report – 134 actionable design guidelines detailed in 718 pages, based on years of e-Commerce Usability Research
  2. Benchmark Database – 50 case studies, more than 6,000 checkout UX performance scores, and 5,000 categorized checkout implementation examples.

This research-A pragmatic and based toolkit will allow you to achieve the best checkout experience and conversion rate.

Report: 134 Guidelines to Increase Checkout Conversion: 35.26%

This original usability study examines how users can use the website. Users behave during checkoutFind out where they are stuck and why they have to abandon their purchase.

These 718 findings are presented.-Page report is based on two rounds large-Qualitative testing on e at large scale-Commerce checkout procedures, in addition to an additional large-scale eye-Tracking test, quantitative research with more than 6,000 participants. We tested the checkout flows of 25 top e-commerce sites.-Commerce sites: The test subjects experienced more than 2,700 usability problems when they tried to navigate from the shopping cart until they completed their order.

The combined test data proves that an average site can actually pass the tests. Increase its conversion rate by 35.26% Only through a better checkout design.
These numbers are based on testing checkout processes at leading e-commerce websites.-commerce sites, such as Walmart, Amazon, Wayfair, Crate & Barrel, ASOS, etc.

This report outlines all 2,700+ issues that test subjects encountered. Checkout user experience guidelines, and prioritized them by UX impact – providing you with concise design guidelines that will help you improve the performance of your checkout process.

What you’ll get in the Checkout Usability Report

134 actionable design guidelines Divided into 18 different categories

400+ user quotes Illustration of what customers think about abandoning a purchase

1,300+ screenshots illustrating concrete design and usability issues – and solutions to them.

9 case studies of real life examples illustrating what works and what doesn’t.

718 print-Optimized Pages exploring the customer’s checkout experience.

Benchmark: Is your checkout better than Apple’s or Walmart’s?

Based on the findings of this checkout research study we’ve benchmarked the checkout processes of 50 Top-Grossing US e-Commerce sites. This gives you the most complete e-The commerce checkout database has 380 manually reviewed steps and more than 2,000 screenshots. There are also 5,000+ categorized execution examples for the 134 check out usability guidelines.

The checkout usability test is included with every purchase. Access full To this benchmark database.

Furthermore the benchmark database include tools that allow you to review your own (or your clients’) checkout process and see how it stacks up against the competition.

What you’ll get in the Checkout Usability benchmark

Unrestricted full access Check out the benchmark database that includes 50 case studies from top-grossing ecommerce sites.-Commerce websites

Annotated checkout steps You can use this page to get design inspiration for a specific checkout step (Address, Payment, etc).

An interactive review tool Check out how your checkout performance compares to the rest.

Scores of 6,000+ in UX performance A detailed breakdown of strengths and weaknesses in checkouts.

More than 5,000 best-and worst-practice examplesThis article demonstrates how to implement 134 checkout usability guidelines.

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