Billy Broas – The Five Lightbulbs Method

It’s ready for a wider audience

As much as I love getting my hands dirty with marketing, I can’t help everyone. That’s why we’re rolling out this DIY version of The Five Lightbulbs. It brings the methodology to a wider audience.

Put your trust and effort into the method and it will handle the rest.

Why adopt a messaging framework?

The Five Lightbulbs is new, but messaging frameworks are not. StoryBrand or Jobs to Be Done are great ones, for example.

This framework-based approach is opposed to a tactics-based approach, like hosting webinars, using Instagram hashtags, or running Facebook Ads.
The two are different.
Sure, you can plug your StoryBrand or Five Lightbulbs messaging into a webinar or a Facebook Ad. But a framework and a tactic are two different things.
The Five Lightbulbs is a framework.
Now, most business owners know about tactics like webinars, Facebook ads, and posting to Twitter. But most neglect their core messaging. And if you don’t get your core messaging right, none of those downstream tactics work.
That’s why StoryBrand became so popular. Donald Miller didn’t say, “I’ll show you how to run Facebook Ads.” He said, “I’ll clarify your message.” And that made all the difference.
Compared to StoryBrand, I believe The Five Lightbulbs is more practical. Of course, I’ll need to prove that. You’ve gotta walk the walk. And Donald Miller has certainly done that.
Yet, I’m confident that in a few years, we’ve got a real shot at being as popular as StoryBrand.

No matter what you choose, whether it’s StoryBrand, The Five Lightbulbs, or any of the other messaging frameworks, I recommend you adopt one. Make it your best friend.
Because if nothing else, it will focus your attention on what matters most — your marketing message.

If you’re on board with that, let me tell you about our framework-turned-methodology.