Since 2016, YouTube has 1.3 billion users that watch 4.95 billion videos a day. You can use the internet to help you grow your business or as a casual tool. YouTube These statistics are mind-blowing!-blowing.

But even more mind-The fact that only 9 percent of small businesses in America actually use it is quite shocking. YouTube They are used for marketing purposes.

This is a serious oversight. YouTube The network reaches more people than any other cable TV network. Over 1 billion minutes were viewed by viewers. YouTube Advertising in 2014.

You don’t want to miss the opportunity to use this tool if you own a small business looking to advertise. YouTube as prime advertising real estate. If those stats weren’t convincing enough, continue reading to find out how powerful they are. YouTube Advertising is a powerful tool.

As anyone with experience in creating video ads will tell you, making engaging video content is much harder than you might expect. It’s not like creating text or an image for an advert. All of the benefits that come with using the YouTube Advertisement opportunities make all the effort well worth it.

How? It gives marketers an affordable alternative to traditional advertising on television.

TV ads have been at top of media advertising for years. On average, TV ads are seen by 30 million people.-The cost of a second spot on a national televised program can exceed $100,000. These advertisement slots are not affordable for small and medium businesses.

YouTube It was a change that changed everything.

YouTube This is our new TV. Television engagement has been steadily declining but YouTube Engagements are skyrocketing.

Every day, people all around the world watch over 1 billion hours of YouTube. This is equivalent to 100,000 years.

YouTube Although it has a wide reach and an incredible viewership, that’s just one of its many benefits. It is also much more accessible that traditional advertising methods. Instead of spending thousands on a 30-second TV ad, it costs pennies per viewer.

You have the recipe for success for a reasonable price.

People who are interested in watching YouTube Ads that go all the way are 23x more likely to be viewed or subscribed to a brand/channel. These viewers are sharing more videos with these companies and watching more of them every day. Even if your viewer doesn’t watch the entire video, it’s still ten times more likely that they will do these things.

YouTube advertising works. Here’s how.

Google offers many advertising options YouTube. TrueVuew is available in-Stream ads, TrueView video Discovery ads, and bumper advertisements

TrueView In-Stream Ads

If you think about YouTube advertising, you probably think about TrueView in-Stream ads. These ads will appear just before the video you have selected begins to play.

Most viewers must watch the ad at least five seconds before they can make a decision. The viewers have the option to skip the ad or continue watching the video until the end.

They can be set up in your home. YouTube Video, you can add cards or screens to the end of your videos to encourage viewers to click through to your site. A clickable call can be set up as well.-To-Action also known as a CTA. YouTube During the first few seconds of your video, it will be displayed.

These CTA spaces provide your audience with a way for them to take action after they have seen your ad. They aren’t quite as visually appealing, however.-They look professional and catchy as an end screen or card, but they are still more professional than the typical. YouTube Card does.

It’s a smart idea to have cards and end screens set up on your computer. YouTube video.

Non-profitable organizations can be created.-Skippable video advertisements that play before videos. These ads can either be played in the middle or before videos. These ad videos should be 15-This video is 20 seconds long.

TrueView’s best feature is its ability to integrate with other applications.-stream ads are the extensive amount of information AdWords provides about your video. It allows you to see how many people have watched your video, how fast they click away and what their clicks were.-Rates are through, and much more.

This is a lot more than what television offers.

TrueView Video Discovery Ads

These ads may be known by an old name. YouTube This advertisement option was once called In-Display Ads. These are not as well-known than in-They are still quite common. If you have ever used the search function, YouTubeYou have seen a video find ad at search engine results.

Similar to Google, YouTube Places ads before you find the results you were looking.

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When you need to promote a video with a length of 15 minutes or more, video discover ads are a great option.-60 seconds.

Your video content isn’t going anywhere no matter how interesting they may be.-You can stream video to end before they click away. This will allow them to get back to what they were watching before you interrupted.

However, if they click on your advertisement after seeing it in search results, they will want to see the video. They are more likely to stay for the entire length of the ad.

Bumper Ads

Bumper ads should not be too short-Skippable ads, which are mainly used to build and strengthen brand awareness. These ads are the complete opposite of video discoveries ads.

Because of the nature of these items, they aren’t often used. YouTube works. It makes sense to pay per view for a longer ad with a greater chance of driving clicks and new business.

Bumper ads are still an effective way to increase awareness of your business and reinforce campaigns. You can reinforce your message with bumper ads without bombarding viewers with the exact same content repeatedly.

Because they are so short, bumper ads don’t allow you to use messaging or advertising. This is a great option if you don’t want your audience to be frustrated or to force them to stay for too long.

You can use the ads to bring people to your website. But, make sure your webpage is prepared to handle all of the traffic. It must be user-friendly.-It is easy to use across different platforms and makes it easy for users to follow the instructions. This is particularly important for those who want to act on the information contained in the ad.

You have many options to target your videos in order to reach the people that you want. This is something TV ads can’t do.

Targeting your audience is a way to define the people you want your video ads reach. Traditional keywords are one method, but there are many other options.

Demographic Groups

By using demographic groups, you can choose the age, gender, or household income for the people you wish to reach. YouTube There is an enormous range of viewers across all demographics, so it’s important to narrow down the audience your ads reach.

Interests

To reach people interested in certain topics, you can choose from many different categories.

When you reach people who have an interest in your brand’s topic, affinity audiences can help raise brand awareness.

These affinity audiences can be customized to make them more relevant to your brand. This is beyond what TV can do.-Like affinity audiences. Instead of trying to reach everyone, “moms” You could set your sights on “moms with boys under three.”

Potential customers can be reached on YouTube Gmail for people whose purchasing habits and preferences change during major life events. YouTube You can target people who are moving or graduating from college, have a baby, or get married.

There are also in-You can choose from a variety of market audiences to locate people who are looking for information about products and making informed buying decisions about similar products.

YouTube You can even have custom lists created automatically by linking your Google account with your AdWords accounts.

One of the best methods YouTube Their advertising effectiveness has been improved by making sure they appear on more devices than your desktop. Their ad placements now appear 100% on mobile devices-friendly.

This is a great way to get your ads across the globe to your customers. When most people watch, YouTube Your viewership rates will soar if they do it via their smartphones.

The recent Google search algorithm updates have shown us early testing that the new format has a higher CTR of more than 11%. The people that click will end up clicking on at most one additional video from your brand within 24hrs of the initial viewing.

Although it may not seem so important, when you consider it from a branding perspective, it makes a huge difference. You can make a difference in the lives of people who have never heard of you by having them watch two of your videos within 24 hours.

These people are also 500% more likely click on your CTA. This will help them get closer to you and help you reach your marketing goals. Someone who was stranger to you just one day ago can become a customer.

These ads are great for content that isn’t related to selling merchandise. Even if your goal is to promote a product, these ads are a great way to do it. One of our clients reported a 20% rise in subscribers and more than 600,000 views to their page.

This kind of benefit comes at a fraction of the price of traditional TV advertising, so there’s no reason to be discouraged YouTube It shouldn’t be at your business’ forefront of marketing plans.

As if the statistics weren’t enough to prove why you should use YouTube Advertising for your business is the first thing that should be done. YouTube This is the best way for you to market your business online. It’s simple to use, you can target your customer easily and it works.

It is no longer a good idea to be second-fiddle to large companies that can afford to advertise on prime time TV. For a fraction of what it used to cost, you can now control your marketing and reach more people.

YouTube This gives you the opportunity to share your engaging content with people who are likely to use your services. This is an invaluable tool that you need to use immediately, before its price rises over the years.

More information on how to Billy Gene can build your business with marketing, contact us today.

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