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What You’ll Discover in Boyuan Zhao – Ecommerce Email Marketing School
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Boyuan Zhao – Ecommerce Email Marketing School
Welcome to The Ecommerce Email Marketing School
I am so grateful that you have chosen to enroll here. I will do everything in my power to make sure you get a great return on your investment and attention.
Meet the instructor
Support guide & program maximisation
Emails: False beliefs
Metrics meaning & email roadmap
Klaviyo setup
Advanced Klaviyo metric set-up
Acquisition Flows
These flows generate revenue directly and are generally used to convert web traffic into customers.
These flows will make up the largest portion of all revenue.
Welcome flow
You can abandon the checkout flow
Abandon cart flow
Retire product flow
Abandon site flow
Retention Flows
These are flows that happen after purchase. Their goal is to retain customers and make them long-lasting patrons.
Customer thanks you flow
Customers win back flow
Upsells by customers
Sunset unengaged flow
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