Brendan Dell – The Freelancing Formula
Harness a Precise Formula to Build a 6 or 7 Figure Freelance Business in 60 Days
The Freelance Formula is a revolutionary way to build a 6 or 7 figure business using nothing but my unconventional roadmap and the smarts in your brain.
It’s a step-by-step guide for creatives and skilled professionals to quit the rat race, uplevel your income, and build independence and wealth.
The Freelance Formula is a practical formula for building a 6 or 7 figure freelance business, that eliminates overwhelm, provides a clear roadmap, and works no matter your business history or skill set.
Fit in and Fail
Seth Godin said it best, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Your question, do you stand out?
Learn step-by-step how to get recognized and sought after for your unique talents (even if you’re not sure what they are).
A Complete 6 or 7 Figure Business in a Box
Instantly deploy a system to select a unique specialization, attract clients, close deals,
and earn more money in less time—all templates included.
Architecture of Your Evolution
The precise roadmap you’ll follow (with examples).
– Roadmap to 6 figures in 60 days
– Evolve from 6 figures to $250K
– Exact steps to go from $250K to $500K to 7 figures
Internal Evolution
Science-based tools to build a confident mindset.
– How to overcome analysis paralysis– Rid yourself of overwhelm and spinning– Productivity systems of high performers
The Market of One Model Evolution
The mental model that will change the way you view freelancing.
– The 5 steps to build a differentiated business– Scale from services to products– Case studies of 7 figure freelancers
From Zero to Legit Business in 4 Hours
A precise roadmap to get through the red tape and straight into earning $$.
– Exactly what you need to do to start your business (LLCs, bank accounts, etc.)– What you need and what’s a waste
Position Your Practice
Learn how to position and message your practice.
– Simple process to identify your most profitable customer– Harness the “jobs to be done” framework to select a profitable specialization– Secrets of selling to small companies vs big companies (and the best place to focus)
Value Pricing Secrets
How to earn 10X more in half the time—no tricks or gimmicks—just a more effective strategy.
– Understanding the 3 kinds of pricing strategies and how to pick the right one– Stop trading time for money with Value Pricing– Case Study: How I landed my first $50K deal, and first $100K deal (and you can too)
From Order Taker to Strategic Advisor
Be seen as a trusted advisor, not just “another one of those.”
– The 3 tiered engagement model to reach 7 figures– Give advice rather than implement projects– Creating scarcity to ensure predictable revenue (counterintuitive!)
Business Development Blueprint
Attract clients even if you hate selling.
– A precise system to close clients FAST– Attract clients without wasting hours on building a “personal brand”– The 2-hour/week ritual that will guarantee you 6 or 7 figures in predictable income
BONUS: Six Figure Proposals
Close 80% of clients using this framework.
– How to lead discovery meetings (with templates + checklists)– How to lead a second meeting (with templates + checklists)– How to lead a proposal meeting (with templates + checklists)
Client Management
Turn a single engagement into a 7 figure relationship.
– Secrets of profitable client management– The exact systems to implement– How to go from one-offs to strategic retainers (no charging by the hour)
The Referral Framework
A precise process to use referrals to generate consistent business.
– The exact messages I use to cultivate 6 figure referrals– Templates included
Evolving to 7 Figures with Tier 1 Clients
How to land Tier 1 clients, no matter your skill set.
– Trade up to Tier 1 clients that won’t blink at $50K engagements– Demystifying selling to big companies– Secrets to systematize and outsource
- Transitioning from full time corporate to 7 figure freelancer overnight!
Money Management
Where and how to allocate the money you learn to ensure optionality.
– How to start with zero money– How to manage cash flow– How to deal with taxes, budgeting, etc.
From Side Hustle to 7 Figures
How to start while working and quit your job quickly (without ever taking a pay cut).
– Secrets of a FAST transition– The 1 step you can take TODAY to profitably quit your job– Side-hustle strategy—how to earn 5-6 figures on the side
Outsourcing Formula
How to profitably have others do the work (if that’s what you want).
– When and how to outsource work-How to keep 80%+ margins– Traps to avoid
Learn to Enjoy Your New Found Freedom
Learn to truly enjoy your success without fear (whatever your definition).
– From 7 figures to 8 (if you desire)– Realizing your version of success– Living a free lifestyle—mentally and physically—while building your business
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