Brian Burns – The Maverick Selling Method

This book provides a detailed and up-to-date description of how to win complex sales. The Complex sales are those that involve business to business selling. The dollar amounts can be high and there are many people involved in the decision making. It is also very competitive.

The Maverick Method It is a unique and powerful selling method that reveals the full picture of complex sales. The Method Over twenty years of research, development and practice has led to this knowledge.-Year period. We have modelled over 100 of the most successful salespeople. This selling method is unlike any other. Maverick Method Front-line salespeople have proved it.-Lines of the most difficult selling environments. The Our Mavericks have been able create new markets and dominate market segments while marginalizing their competitors.

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Unlike approaches like Challenger Sale, Spin SellingStrategic Selling Solutions Selling This book explains how complex sales work and how to help your prospect make the right decision. This book is a combination of field research and personal experience.