What You’ll Discover in Charles Farina Conversionxl Intermediate Google Analytics
Charles Farina – Conversionxl – Intermediate Google Analytics
Intermediate Google AnalyticsExtracting expert-level marketing insights
Are you ready to move beyond the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.
Register for this Google Analytics course to learn how to…
- Learn how to master attribution and see how your channels interact with each other.
- Get 10x the value of the basics that you already know, such as custom dimensions and custom metrics, event tracking, and so on.
- Get advanced insights from your form analytics, content analytics, and PPC analytics.
- Produce enterprise-level reports using Data Studio.
- You can unlock the full potential of enhanced eCommerce to make better product placement, promotion and pricing decisions.
This course is right for you if…
- You know the basics of Google Analytics.
- You need to measure the number of visitors, performance of content and user experience.
- Advertising budgets should be spent more efficiently.
- You want smarter and more useful dashboards and reports.
- It is important to fully understand ecommerce.
- Sounds like fun? Custom dimensions, calculated metrics, and custom metrics sound great to you.
- This powerful analytics tool can help you get more.
What skills will I need to complete this course?
At the very least, you should use it weekly for a few months. Analytics platform like Adobe.
If you’re new to the course, you can still attend it. Google AnalyticsBut you’ll be overwhelmed with new knowledge, and use cases. (That’s not necessarily a bad thing)
In Google Analytics Here are some things you need to know
- How to track events
- How to set goals
- What is the difference between a dimension or a segment?
Bonus:
- Additional marketing theory and platform information
- Google Tag Manager knowledge
You’re probably overqualified if you:
- Already can easily explain the differences in custom dimension scopings
- Each work is important-Around to sampling
- Could easily be into Google Analytics Deliver business recommendations within 5 minutes
Join us Google Analytics Masterclass
CXL Institute offers an intensive online training course that is led by a world-renowned analytics expert. Charles Farina.
After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:
- Create and identify audiences.
- Implement rich attribution modeling (i.e. no more “last click”).
- Make powerful customizations.
- Crossdrawn-Device and mobile app insights.
- Wield enterprise ecommerce capabilities.
The course will make your data more intelligent and help you to be a better person.-driven marketer. (It’s going to make you a lot of money, too.)
Classes:
Intermediate Google Analytics
Class 1 : Audiences (advanced segments)
Advanced segments enable you to build powerful audiences that are tailored to your specific needs.
Class 2 : Attribution & remarketing
Last click? This session will help you understand and visualize the true story behind your users’ conversions. Find out how many touches are required, how long it takes, and how your channels interact. You will also learn about powerful integrations to DoubleClick and AdWords, which will make a significant impact on your ROI.
Class 3 :Custom dimensions, metrics & more
It is important to learn how to use custom dimension, custom metrics and calculated metrics.-Pageview-Based tracking.
Class 4 : Content performance
Content is much more than a pageview. We’ll be covering advanced content analytics, form analysis, media tracking, and social/blog analytics. Learn what is actually happening on your website.
Class 5: Custom reports & Data Studio
This session will focus on Data Studio, which is part of the Data Studio program. Google Analytics 360 Suite provides enterprise reporting capabilities for free. Connect to all your data (social, email) Google Analytics, etc.)
Class 6 – Enhanced ecommerce
Enhanced e-Commerce is one the most powerful additions. Google Analytics In recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.
Class 7 – Audits, data quality assurance and QA
It is rare that you will find a correct implementation. This class draws on years of experience to assist you in fixing common implementation issues and using debugging tools.
Class 8 : Mobile app & cross-Device analytics
This class will help you track your users across different devices, sites, or apps. Integrations and use cases will be covered to fully utilize the API. Google Analytics If you have an app for your mobile device, a logged account, or send email to users-in experience.
You’ll also receive 9 videos introducing you to the site.
In addition to classes, you’ll get access to snack-Video lessons in size on the basics of Google Analytics when you enroll. That way, you’re prepared to dive deep into the data with Charles.
Here’s what you’ll learn:
Digital measurement is important
Before you dive into multitasking-faceted world of tracking your data digitally, it’s important to understand why and what you hope to accomplish. This lesson provides a framework for the objectives we will be pursuing in the coming weeks.
What should we measure?
Yehoshua explains the importance of premeditation when it comes to setting up your analytics goals, and offers advice on how to approach your strategic business questions.
Key performance indicators (KPIs),
Every company’s KPIs will vary depend on their business objectives. In this video, Yehoshua will demonstrate this with a few examples of different scenarios and which metrics would (and wouldn’t) be ideal for them to pay attention to.
Data quality
Having a firm understanding of issues that can arise from your data quality is a vital piece in your analytics toolkit. This should be the lens through which you view your data. Yehoshua will discuss common data quality problems and the underlying causes.
About outliers
GA’s dependence on averages means we need to focus a bit on outliers and understanding how to segment for them. Yehoshua explains outliers and gives an example to illustrate how they can affect data interpretations.
Data sampling
Understanding how GA samples data is crucial to analyzing and auditing your data. Yehoshua will discuss the various thresholds used for sampling in GA, and how segments size and traffic affect the quality and integrity of your data.
Cross-device issues & user IDs
This lesson distinguishes Client IDs from User IDs and explains the specific ways each one can contribute to understanding your specific user’s journey through your site. This lesson will explain the strengths and weaknesses of each function and how they overlap and what they look for in GA.
GA is a tool to resolve business problems
You will be able identify friction areas on your site within the GA reporting. Yehoshua will demonstrate with an e-commerce example in which he used GA to identify a major problem in the checkout stage.
Dimensions & metrics
Dimensions and metrics appear to be simple concepts but GA users often mix them up. Yehoshua will show you how to distinguish between dimensions and metrics.
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Here’s what you can expect in the new book Charles Farina – Conversionxl – Intermediate Google Analytics
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