What You’ll Discover in Charles Kirkland Life After Facebook
Charles Kirkland – Life After Facebook
Insufficient market research
twitter 2As entrepreneurs it’s easy to fall in love with an idea about how well your products are going to sell. They will find you if you make a better mousetrap. Well, in the online world that’s like waiting up all night to catch the tooth fairy. It’s just not going to happen.
Entrepreneurs start online businesses believing that their idea will make them millions. You might find that your idea doesn’t work if you do market research and examine the facts. It is better to abandon the idea during the planning phase, rather than wasting time and money trying make it work.
Market research should include a search for people who are selling similar products to yours. That’s proof that other people have made it work and you can to.
You will need to go to their website to sign up for their email newsletter and purchase their product. You should take note of all the products that they have for sale through their funnel.
Once you have this research together you will better understand the market dynamics and what you’ll need to have in place to compete successfully with them.
Not focusing on 1 thing until it’s done
Now that you have your market research done and have proof of concept that there is a healthy demand for your product, you need to focus on creating the product until it’s done. It’s important to get 100% done and not 99%. As online entrepreneurs it’s easy to get side-Bright shiny objects designed to get you out of your hard-earned money will be tracking you. You can’t sell anything until you get it done. Don’t try to do multiple projects at once because it will just slow you down. You only need one project at a time.-End product created to build your company.
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domainNot using your domain
You can’t judge a book by its cover, but you can judge an online business by its domain name. Many entrepreneurs will make a mistake by choosing a free hosting account, or sharing a domain name. That’s a sure sign of an ameteur. Your domain is your storefront. A self-hosted domain is essential.-Hosted domains that reflect your business. The right domain name will instill confidence in your customers.
You can’t start building an email list as soon as you get started.
Your email list is the lifeblood of your business. Consider them your tribe, and you as their leader. It’s up to you to lead them to whatever results you or your products deliver. Do not be afraid of emailing your list, as you know that you are providing value.
As soon as you have launched your website, make email list building your top priority. Aweber is a great choice for email marketing. There is a 30-day free trial that they offer. Even if you don’t have your products ready for sale, still get an email form to capture emails on your blog.
Building your funnel is not the right thing
Now that you have your email capture up and running it’s time to review your market research to see what and how your competitors are selling their products. It is important to examine how your competitors are positioning their products in the market. Are they the Cadillacs in the niche? Before you can create products, you need to know your positioning.
Also, you need to examine the types of funnels that your competition is using. Do they make a lot of money at the front?-End up acquiring a customer just to sell high-ticket items to them next week? Are they making enough money at the front?-end sales that they don’t have a back-End funnel. These are crucial details that you should consider.
Münzen-1015125_640Don’t focus on recurring income
Even if you’re only selling 1 item, look at how you can take that one time sale and turn it into repeat sales. Better yet, offer a continuity program that will create recurring income. This is often done through product of the month, membership websites, newsletters, and product refills. This is where you will get the bulk of your long-term revenue.-Long-term income. Additionally, buyers will want to see the email list and recurring income if you sell the business.
Advertising is expensive.
This is where entrepreneurs often make mistakes. To get your offer to your target audience, you must be willing to invest money. It is just like in real estate– location, location, location. You can’t make sales if buyers never see your site. Paid traffic should be an item in your business costs. The whole internet is built around the concept of paid traffic.
Do it yourself:
I’m a victim of this myself. I can’t count the times I should have spent my time growing the business instead of tweaking some code on the site or in the shopping cart. Don’t spend your time doing techie things. It’s difficult to learn technology, and most people will only use it once. However, technology can be outsourced easily and cheaply.
Traffic Sources
Traffic
PPC/Contextual
1. Google Adwords: Adwords, the most popular advertising product by Google. Google Adwords can be described as a Pay Per Click (PPC)-per-Click (or click) engine means that you only get paid if someone clicks on your ad. CPM advertising is a more traditional alternative. Here, you pay a set rate regardless how many clicks you receive.
Google Adwords can be viewed from two sides: The Search Network or The Content Network.
2. Bing/Yahoo: MSN Adcenter is Microsoftís flagship search advertising product which is similar to Google Adwords. You are charged only for clicks, and not for advertising.
MSN Adcenter also has a search network and content network, although the content network on MSN is vastly smaller than Googleís.
3. Miva Merchant: Miva Merchant offers complete e-commerce solutions.-Commerce solution consisting of PA-DSS validated ecommerce software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development.
4. 7Search: Try 7Search if you have trouble making money from your PPC traffic source.
5.LookSmart: LookSmart provides online advertising and technology solutions that offer premium and performance ads for publishers and advertisers. LookSmart provides a unique customer experience for advertisers with any budget. It offers them a wide reach to audiences through a monitored distribution system, maximising ROI. LookSmart allows publishers to use white-label, hosted advertising technology to manage and control their advertising revenues.
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6. AdKnowledge is your one-stop shop for many types of ads. interesting. Adknowledge uses advanced targeting and a large database of consumers to drive leads. Unlocking your digital audience is more than a tagline ó it defines our mission at Adknowledge. Adknowledge connects advertisers with the right audience at the right moment and the right place. We have a 400 million person database that allows us to predict online preferences and behaviour.
7. Affinity: search and parked pages, text ads, good inventory 2nd tier. Affinity, a contextual advertising company, delivers more than 30 Billion impressions every month from North America to South America.-East Asia & Australia.
8. Marchex: IndustryBrains, a leader in performance advertising media, uses keywords search and relevant editorial targeting for superior results for marketers.
9. AdMarketplace – AdMarketplace is the largest marketplace for search advertising outside of Google or Yahoo. Named one of New York’s fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-The best marketers and agencies. Advertiser 3D interface is your only option for paying.-per-Click platform that allows advertisers the ability to bid on individual traffic sources and device types.
10. FindItQuick: Our large traffic network will help you get more exposure for your business. For you to achieve the results you desire, we will reach every corner on the internet.
Self-Social Service
Social media sites
1. Facebook Ads: Self-Serve Ads Facebook
2. POF Ads: Self-Serve Ads on PlentyOfFish. Plentyoffish can help you promote your business. Our targeting capabilities have helped top users increase their revenue by more than $500,000 per month. Many business owners target local customers based upon zip code, age group, gender, education, and profession.
3. Reddit Ads. Get your message in front of millions of users.
4.LinkedIn Ads: Connect with the world’s largest audience of active, influential professionals. In minutes, you can launch your campaign.
LinkedIn is our most expensive platform-Effective online marketing channel.
PPC/CPV
Trafficvance: Trafficvance has been the top Contextual Textlink and Display Advertising Platform. Through a combination that combines high performing ads units, granular targeting and competitive pricing, Trafficvance delivers high quality traffic for advertisers.
2. AdOnNetwork: AdOn Network, a leading online Pay Per Click (PPC), advertising company, provides innovative contextual and audience-based advertising solutions for publishers and advertisers. It also delivers high quality results.-Quality traffic from the U.S. and other international sources
3. MediaTraffic CPV Contextual Advertising MediaTraffic CPV Contextual Adverting enables you to target domestic and international traffic. MediaTraffic offers three ways to purchase targeted traffic to drive quality visitors to your site: Highly Targeted (Broad Targeted), RON (run-of-network) and Broad Targeted (Highly Targeted).
4. Direct CPV – DirectCPV is an online CPV and PPPV advertising network. It delivers high-converting results and improves advertisers’ ROI. To increase your income and convert more customers, target relevant keywords, URLS, places, and channels.
5. Clicksor: Clicksor gives webmasters the chance to make additional income through clickable text and targeted contextual banners placed on their blogs or websites. Contextual advertising guarantees advertisers that only the most relevant ads are sent to the right audience at a time and place to increase their return on investment.
Self-Serve Media Buys & Ad Network
1. AdBlade: Put an end to disappointing campaign results with Adblade, the worldís only ultra-Premium advertising network. Premium inventory from more than 1,000 branded content websites, reaching more than 200 million users each month in the US, allows you to target the best prospects at scale.
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2. SiteScout.com: SiteScout leads the self-service market-Serve ad platform for agencies and marketing professionals.
3. AdReady: Self serve banners/display ads on Yahoo sites
4. Yabuka Solutions: Yabuka offers advertisers the perfect medium to reach audiences through Sponsored Listing placements with premium publishers and Display advertising that uses custom RTB technology in conjunction with the most traffic partners. Yabukaís self-service platform gives advertisers innovative tools to promote success for their campaignís unique goals
5. AdToll.com now owned by Click booth banners/display/text ad.
6.CBS Interactive: Media purchases on high-traffic CBS sites. Enticing brands. Engaged audience Advertising programs that connect.
7. Advertise.com – Highly targeted display marketing Display ads can reach millions of people.
trafiq8.Traffiq.com : There are many options when it comes to digital media buying and planning. TRAFFIQ strives simplify these decisions by offering the best media solutions and strategies that will help you reach your business goals. As leaders in this ever-evolving space, we are determined decode digital media and keep abreast.-changing dynamics. Because technology is what we were born with, we are uniquely positioned for keeping our fingers on every pulse of the digital universe. You can be creative and strategic with a focus on the in.-We can provide depth analytics to achieve your desired outcomes.
9. XA.net: Display/retargeting/facebook ad exchange
10. OpenX Ad Marketplace: OpenX Ad Exchange Maximizes Real Revenue-Time Auctions
OpenX Ad Exchange helps advertisers reach their ideal audience so that they can maximize campaign performance across all screen sizes.
11. AdEngage: AdEngage allows advertisers to purchase ads online. Advertisers have the ability to target consumers at large scale with relevant text, PhoText banner, and rich media ads. With real-time reporting, you will know exactly where your ads are appearing and how much each segment is costing you so you can maximize profits.
12. ZedoAdNetwork.com – ZEDO Ad Network focuses exclusively on Behaviorally Targeted Advertising. Behavioral targeting allows you to target users who might be interested in your product. This type of targeting is only sold by ZEDO Ad Network.
13. AdPerium Direct Ads: Your campaign can be started in minutes with Adperium Direct Ads. Upload your banner, select the countries you want to target, enter a budget and you’re ready to go!
14. BuyAds.com – Self-Banners can be placed on many high-quality sites
15. BuySellAds: Advertisers can place self-serving banners on a variety design blogs. No middle man. Completely Transparent Fully Transparent.-serve.
16. BlogAds: text ads/banners on high traffic blogs. We can help make your mark on top blogs such as PerezHilton and Dailykos, Wonkette and Dlisted. Or blanket specific blog communities from liberals to parents with the broadest range of ad types– from tweetable video ads to IAB units to native advertising to skins.
17. RealTechNetwork – RealTechNetwork allows advertisers to target diverse demographics via its network of active publishers.
18. Chitika: We only show ads to users where and when they want them to see them. Access to top-tier partners such as Yahoo! SuperMedia and HomeAdvisor. Optimized proprietary targeting technology and optimization technology that uses the power of programmatic purchasing to deliver precisely the right ad at the right moment.
19. Adroll: AdRoll, the most popular retargeting platform worldwide, is AdRoll.
Your landing page is essential. It’s often the first time people make contact with your company. Therefore, it’s essential you capture their attention and their interest. If your landing pages are not appealing and do not provide meaningful information, potential customers may simply move on. Your landing page must contain images and information that will grab the reader’s attention and motivate them to continue to investigate what your website has to offer.
No matter how good the product or service you are offering is, if your landing page cannot capture the customer’s attention, they won’t stick around long enough to find out.
Make sure your landing page matches your ads
Your ad is effective enough to attract potential customers to your site. This is a great opportunity to use it. If you want to keep your visitors interested in your site, your landing page must match your ads in key areas. The stark difference in information between the landing page and flyers can cause many businesses to lose clients.
However, landing pages that reflect the same marketing themes, language, or feel as the previous marketing materials are more effective.
Your landing pages should match your other marketing material in two ways. First, the headlines and images. Your headline will attract potential clients to your site. It will keep their attention, make them want to spend time on the site, and allow them to listen to all of your messages.
Images on your landing page play an important role. Images can attract and move people. You can increase your chances of retaining the visitors’ interest and making a sale by using images from previous marketing materials on the landing page.
Keep your landing page simple
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People try to do too much with landing pages that they end up driving away visitors. People today are very busy and have short attention spans. They will likely leave your website if they feel they are having to do too much to understand or access the information on your landing page. Your website landing page will attract people from all walks of life.
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