What You’ll Discover in Claude Hopkins Ads Collection Swipe Files
Claude Hopkins – Ads Collection Swipe Files
Claude C. Hopkins (1866-1932) was a pioneer in advertising. He believed advertising should only be used to sell things and should be measured and justified for the results.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins Copywriters should have researched the products of their clients to ensure they are able to produce convincing copy.-Why copy. He believed that a product’s best salesperson was its product, and he was a strong believer in sampling.
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He used key coded coupons to track his advertising results and then compared headlines, offers, and propositions. This analysis allowed him to improve the results of his ads, drive response and cost effectiveness of clients’ advertising spend.
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His classic book, “Scientific Advertising,” was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.
HERE’S WHAT YOU GET . . .
1. The Claude Hopkins Rare Ad Collection The Study Guide
Sixty-eight of the Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” “Scientific Advertising.”
Download immediately Claude Hopkins – Ads Collection Swipe Files
Here’s What You’ll Get in Claude Hopkins – Ads Collection Swipe Files
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