What You’ll Discover in Claude Hopkins Rare Ad Collection My Life in Advertising Scientific Advertising
Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising
Claude C. Hopkins (1866-1932) was a pioneer in advertising. He believed that advertising should only be used to sell things and should be measured and justified for the results.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907, at $185,000 per year Hopkins Copywriters were required to research the products of their clients and come up with reasons for writing.-Why copy? He believed that a product’s best salesperson was its own product, and he was a strong believer in this belief. in sampling.
He used key-coded coupons to track the effectiveness of his advertising and then compared headlines and offers against each other. These measurements were used to continuously improve his advertising results, drive responses, and increase the effectiveness of his clients’ advertising spend.
Download immediately Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising
His classic book, “Scientific Advertising,” Published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.
Over sixty models are now available Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” “Scientific Advertising.” This collection includes many of these ads Claude Hopkins wrote:
1. The Claude Hopkins Rare Ad Collection The Study Guide
Claude C. Hopkins (1866-He was one of the greatest advertising pioneers. He believed that advertising exists only to sell products and should be quantified and justified.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907, at $185,000 per year Hopkins Copywriters were required to research the products of their clients and come up with reasons for writing.-Why copy? He believed that a product’s best salesperson was its product, and he was a strong believer in this belief. in sampling.
He used key-coded coupons to track the effectiveness of his advertising and then tested headlines and offers against each other. These measurements were used to continuously improve his advertising results, drive responses, and increase the effectiveness of his clients’ advertising spend.
His classic book, “Scientific Advertising,” Published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.
Over sixty models are now available Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” “Scientific Advertising.”
This ad collection includes many actual ads Claude Hopkins wrote:
Each ad has a detailed description.
2. BONUS #1 – Remove your glasses from the ad images
You’ll get all the images of the ads in You can study up in a separate folder-close. Take apart each word. Examine the use of adjectives. Simulate the offer in Each ad. Every word. Apply immediately what you have read and make use of it in Make your own offers
3. BONUS #2 Typed, formatted transcripts for all 60 Hopkins ads.
The transcripts for each ad are available. in This collection. After you have read the words of Claude Hopkins, you’ll want to use them for your benefit. It can be tedious and time-consuming to type and transcribe these ads. We’ve spent several hundred dollars to transcribe each ad in It is possible to use it in its entirety. Select the section you prefer in Highlight the ad, copy and paste it to make your product or services more relevant. Claude’s words live! They are as applicable today as they were when he wrote them … even more so since he has a fresh, direct, no-A no-nonsense approach that grabs you. Simply put Claude Enhance the lives of your employees and make your lose promotions more profitable
4. BONUS #3 1903 Dead-man’s manuscript.
Here’s the story about a rare advertising manuscript. You’ll be able to grab it when you are ready. It’s a rare manuscript by Claude Hopkins’ arch enemy and number one rival, J. Walter Thompson. This 1903 rare 57-page advertising manuscript , you’ll learn J. Walter Thompson’s teachings on the cardinal principles of advertising, marketing and salesmanship. Every word and every lesson are still relevant today.
Download immediately Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising
You’ll learn how The Lord & Thomas advertising agency and the J. Walter Thompson agency were extreme rivals during Claude Hopkins’ day. You’ll compare what Claude Hopkins’ teaches and what J. Walter Thompson was doing during this bitter rivalry. You’ll have the inside tactics on how both competitors approached challenges of marketing and advertising goods and services in The early 1900s. There’s nowhere else you’ll be able to find this gem. This is the best advertising I have ever seen. in history. You can dive right in to the secrets once you have. in this manuscript, you’ll know why.
5. BONUS #4 647 secret ad swipe file.
You’ll also receive access my new and exclusive web site on hard to find ads containing the most effective classic ads from the largest circulated publications during the1950-1960s era (most are older than 50 years). These are ads from The Wall Street Journal Metropolitan. Life Insurance Company, General Electric, Ivory Soap, Kellogg’s Rice Krispies, American Express Travelers Cheques, New York Stock Exchange, Quaker Oats, Goodyear Tire & Rubber Company, Motorola, The Sugar Information Inc., Green Giant Company, Postum by General Foods Corp., Reynolds Wrap, Beltone Hearing Aid Company, Listerine mouthwash, and many other companies … BEFORE they fell into the trap of “Image Advertising.”
Only ads that meet all 5 criteria were selected for this collection. in This editorial featured a classic product that is still in use today. It was an excellent example of editorial style “salesmanship in print.”
I created this web site to help me study and find great headlines and marketing ads. You can now have your own digital swipe file of classic ads that you receive free with this course.
I may stop this bonus altogether at any time because — in all honestly — A single ad can not only save you hundred if not thousands of dollars in Copywriting fees are expensive, but when you use it to model your ads, it can increase your sales conversions.
6. BONUS #5 101 Vintage Radio Advertisements
Claude Hopkins Albert Lasker, the owner of Lord and Thomas advertising agency which pioneered radio advertising and some of the earliest instances of it, was my employer. “salesmanship on the air.” Lord and Thomas placed almost half of all radio advertising nationally on NBC in 1927-28 in The first four years of radio network operation saw the purchase of 30 percent of all national time. It produced shows for RCA and Cities Services, Pepsodent Palmolive, and other accounts. Hopkins Worked on. Albert Lasker tried many radio strategies (he introduced Bob Hope, Amos). ‘n’ Andy was Andy to the airwaves. He introduced a daily radio contest and promoted Bing Crosby and Frank Sinatra, but initially insisted that the same be used. “Reason Why” The tone and spirit of the atmosphere Hopkins’ copy.
When you make an investment in The Claude Hopkins Rare Ad Collection You will see the long forgotten opportunities with Marketing Study Guide. Claude Hopkins You can listen to 101 audio recordings of these rare early radio ads. Claude Hopkins copy! Copy!
7. BONUS #6 Best speech ever on copywriting
Eugene Schwartz is one of the most well-known direct mail advertising professionals of all time. He wrote the difficult to find classic “Breakthrough Advertising.” You can search the internet to find this classic reprint for only $95. As part of your bonuses, we’ve found a very rare speech by Eugene Schwartz on his years of experience in Advertising and copywriting. He will share all his lessons about how to write heartfelt copywriting.-Stop copying. Here’s the kicker. We’ve even hired a studio actor to make an audio recording of this speech. The following is what you get when you order Claude Hopkins material, you’ll also be able to sit back and listen to these lessons just as if Eugene was talking to you alone. Click here to learn more about this amazing bonus.
This is a 3-part audio (Part 1 is 35-minutes, Part Two: 34-minutes, while Part Three is 21-Minutes) Full word-for-word typed transcripts 87 pages.
Here’s what you can expect in Rare Ad Collection – My Life in Advertising – Scientific Advertising
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