What You’ll Discover in Contino Workshop The Complete Guide to Custom Lettering
Join me, alphastructaesthetitologist* Jon ContinoAs I guide you through each step, to Be a master letterer artist! The history
Contino Workshop – The Complete Guide to Custom Lettering
He Complete Guide to Custom Lettering
Learn how to Produce professional-level, custom lettering!
The Courses are now available all year!
Now is the time to register!
Mastering the Art of Lettering
Join me, alphastructaesthetitologist* Jon ContinoAs I guide you through each step, to Learn how to become a master at lettering! All the way back to the origins of written language to This class provides the tools you need to customize letters for your logo design. to You can make, break, or rebuild letterforms into unique, strong works of art.
This super-Effective crash course. I will share core knowledge and tools of typography history. to design letters, explain in detail how to Learn the basics of lettering and how to use it. to You can create your style.
This package includes 37 video demonstrations and a PDF Workbook. It also contains a detailed list and listing of resources. to Get them. This class will benefit everyone starting at the beginning-Artist for time lettering to You are a seasoned professional!
* “Alphastructaesthetitologist” It is a silly word I came up with years ago to describe “one who builds and designs letters with passionate precision.”
What You’ll Learn
The The history of the written language and its evolution into typography is extremely important. You are required to Learn the rules before breaking them!
Every detail about the world’s most famous fonts and how they are made to These can be recreated. Muscle memory plays a key role to Quick and efficient lettering
How to Your work should be written in a professional style and lettering. Talk the talk if you don’t walk the walk.
A better understanding of how to You can customize letters by hand or using the computer. It’s amazing how well these two work together.
Here are some tips and tricks to Create unique and engaging lettering. Learn how to Think and design simultaneously to Keep your work fresh and tight!
The Differences between script and calligraphy, and how they are different to These can be used to your benefit. Be flexible!
The Capacity to Use rhythm, spacing, and style to Communicate a powerful and memorable message. Use the poetry of type to your advantage!
How to construct a logo using custom lettering. This is the moment you have been waiting for.
You can also…The Do’s and don’ts in lettering Don’t make the same mistakes again and accept the challenge of creating new, great work every day!
This course will teach you all the typographic skills necessary to You can easily customize letterforms and create your own style with help from our experts!
What’s Included?
37 video lectures, including play-By-Screen captures of me thinking while I work.
The workbook includes worksheets and additional materials that will help you remember the class.
Here is a list of useful resources, including links to Books, articles, and websites that provide further learning and discovery.
Links to Here are my top tools and technologies to Get everything set up!
Students who successfully complete the course will be presented with a lapel pin that commemorates their mastery of custom lettering. This isn’t a trophy for little league participation: it is something that you will be proud of to wear! I PROMISE!
Download immediately Contino Workshop – The Complete Guide to Custom Lettering
So what’s on the agenda?
A History of Typography — We’ll discuss the history of written language and its development into typography as we know it today. It is a very important topic. to Know your roots before you create something new!
The Anatomy of a Letter — How does type work? What are the important parts of a letter? to Custom lettering
Letters in History — We’ll discuss how decorative lettering became a thing and why it’s so important to All aspects of branding and design
Tools of the Trade — What do you need to How can you get your hand-lettering off the ground? We’ll talk about it, and I’ll provide links to where you can find them. to Buy it All!
Learning the Classics — This is one of the most important sections of the entire class. It will help you train your body. to Think in letterforms!
Altering Letters by Hand or Computer — How can we use our tools to How do you start creating your own type? We’ll also talk about everyone’s favorite, LIGATURES!
Scripts and How to Use Them — Where does script style come from? What are your thoughts? What can you do to make it even better? We will cover everything!
Understanding Type Systems — Lettering We’ll show you how to create amazing styles. to Combine them to Enhance your work.
Rhythm, Spacing and Context — The Lettering can be expressive and that is the best thing about it. Let’s talk about how. to You can really get the most from it!
Designing for Logos — How do logos affect everyday life? How can you get involved?!
Custom Lettering for Branding — We’ll learn the rules of going custom for branding. What is too much? What’s too far?
The Pitfalls — Once you’ve become a lettering maniac, you’ll encounter some common issues. We’ll find out how. to These are not to be taken!
Defining your style — Experimentation is the name of the game!
There will be seven assignments during the course. Each designed to Particularly, focus on key areas to master the art of lettering.
All are welcome to Follow the course at your own pace to maximize your time!
Jon Contino
Jon is a New Yorker Contino He is one of the most prominent designers today. His unique stylistic approach blends both old and new.-A world of whimsy combined with a modern, minimalistic sensibility which creates a distinctive personality that is often imitated. Jon continues his dedicated efforts to He blurs boundaries and influences modern trends in every aspect of the creative industry. His unique blend of old and modern aesthetics has earned him many accolades. to You will be able to grab the attention and support of media outlets, large agencies, corporations, such as Nike, MillerCoors or American Eagle.-Cola, 20th Century Fox, AT&T and Sports Illustrated, just to Name a few. Jon lives in New York City with his wife Erin and their daughter Fiona. He runs a studio full-time and serves as the creative director. The Hidden Sea is the brand manager at Past Lives and the creative director for an apparel and accessory brand that bears his name.
Course Curriculum
Chapter 1 — Introduction to Typography and the Foundations Lettering
Download immediately Contino Workshop – The Complete Guide to Custom Lettering
1.1 — Course Welcome & Introduction to Typography (1.14)
1.2 — The History of Language & Type (3:27).
1.3 — Decoration of Language (4:59)
1.4 — Anatomy of Letterforms (6:06)
1.5 — X-Height (1:44).
1.6 — Tracking (2:17)
1.7 — Kerning (2:12)
1.8 — Leading (1:51)
1.9 — Display vs. Copy (2.03)
1.10 — A Brief History of Custom Lettering (2:35)
1.11 — Tools of the Trade (6:46)
1.12 — Mid-Class Assignment (2.05)
1.13 — Establishing Muscle Memory (3:32)
1.14 — The Classics: Helvetica (8:05)
1.15 — The Classics: Garamond (14.41)
1.16 — The Classics: Century Schoolbook (12.56)
1.17 — The Classics: Bodoni (4:22)
1.18 — A New Classic: Lust (6:52)
1.19 — Lowercase Letters (9:26)
1.20 — ASSIGNMENT — Tracing & Memorizing (2:15)
Chapter 2 — Customizing Letters by Hand and Computer
2.1 — Customizing Letters (1:22)
2.2 — Altering Letters by Computer (9:07)
2.3 — Altering Letters by Hand (16:39)
2.4 — Advanced Customization (10:51)
2.5 — ASSIGNMENT — Designing a Short Phrase (0:59)
Chapter 3 — Script Letterforms
3.1 — Scripts and How to Use Them (4.17)
3.2 — Scripts vs. Calligraphy (7:25)
3.3 — Brush Scripts (12:14)
3.4 — ASSIGNMENT — Mastering Scripts (1:54)
Chapter 4 — Lettering Layouts
4.1 — Style, Rhythm, Spacing, and Hierarchy (2:34)
4.2 — Type Systems (8:08)
4.3 — Rhythm (5:58)
4.4 — Context (5:17)
4.5 — ASSIGNMENT — Lock it Up! (2:09)
Chapter 5 — Designing for Logos
5.1 — Custom Lettering for Logos (1:34)
5.2 — Designing for Logos (12:13)
5.3 — ASSIGNMENT — Design a Logo (2:46)
Chapter 6 — Dos and Don’ts of Lettering
6.1 — Dos and Don’ts: The Everyday Pitfalls Lettering (3:15)
6.2 — ASSIGNMENT — Experimenting & Beyond (3:39)
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Contino Workshop – The Complete Guide to Custom Lettering: Sample
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