What You’ll Discover in Conversion XL (Momoko Price) Product Messaging and Sales Page Copywriting
Conversion XL (Momoko Price) – Product Messaging and Sales Page Copywriting
Stop letting go amateur copy Your conversions will be erased
Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?
You’re not alone.
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-It is almost impossible.
However, crafting high-quality work is possible-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal
You don’t need to start writing by staring haplessly at a blank page.
You only need a step-By-Step-by-step guide for turning dry product specifications into compelling, memorable sales copy. It is important to have a consistent, repeatable process for researching.-driven framework you & your team can come back to again and again.
… Which is precisely why we created this course.
After taking this course, you’ll:
- Learn how to do it systematically “tear down” & rebuild the copy of virtually any sales page
- Your message will be heard clearly with a clear voice-This is-Customer research
- Ditch the clichés and infuse your copy with authenticity & passion
Combine your messages into a story to sell - Choose messages that trigger your customers’ real-Motivations for your life
- Craft value propositions that capture visitors’ attention & pull them in
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Complete kit for conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
Learn how to fix your value propositions, product messaging & sales page copy … in just 8 sessions
Do you have a website or sales page that requires serious messaging overhaul?
Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respond (recently acquired from Buffer).
This course is right for you if…
- You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
- You’re tired of taking an ineffective “spaghetti” Approach your messaging (a.k.a. throwing random ideas around & seeing what sticks)
- You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
- A clear, organized, and documented sales process is essential for your team.-page copywriting it can go back to again & again
Concerning your instructor Momoko Price
Momoko is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.
She is a strong one-Every client project gets two punches.
While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.
The complete course curriculum
Section 1: Finding the Key Messages
Lesson 1
How to “Tear Down” Make it Yours Page Copy
Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and Find the best ways to fix them.
Lesson 2
How to Hunt and Send messages online
Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.
Lesson 3
How to Get Powerful Messages from Your Customers
Your happiest customer is the best person to talk about your product. Learn how to coax compelling messages out of them with carefully structured surveys & One-on-One interview.
Lesson 4
How to get the most out of your Best Value Proposition
You should now have a mountain of messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and Increase conversion rates
Section 2: Writing, Editing, & Layout
Lesson 5
How to Add Structure & Flow to Your Messages
Time and timing of the order and For maximum conversions, it is important to get the flow of your messages right. How to make your messages more targeted Messaging Hierarchies that bridge the gap between you and your offer and your customer’s mindset.
Lesson 6
Drafting the first draft
You’ve done the research — now it’s time roll up our sleeves and write. Learn how to deal with tricky elements such as headlines, subheads and hooks. and CTAsand avoid conversion-You can learn from your mistakes.
Lesson 7
How to “Punch Up” Your copy
Are you done? Great. In this class, you’ll learn how to cut fluff and Filler with surgical precision and Replace it with attention-Use catchy phrases that keep your visitors interested.
Lesson 8
Formatting Your Copy & Laying Out Your Page
Learn how to use whitespace, contrast and typography to your advantage. and Directional cues can be used to increase emphasis and Your page copy should flow naturally. Your copy should be laid out in a professionally wireframe.-Fifidelity design
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