What You’ll Discover in ConversionXL (Andre Morys) Applied Neuromarketing
ConversionXL (Andre Morys) – Applied Neuromarketing
Boost the effectiveness of your conversion efforts
… through better understanding of how your customers’ brains work.
Increase the effectiveness of your conversion efforts by understanding how your customers’ brains work
You need to alter buyer behavior in order to optimize conversion rates. You can learn how the brain works and how you can use that knowledge to increase sales.
This course covers more than persuasion, cognitive biases, and behavioral economics.
In just 5 sessions, you’ll learn how to…
- You can be more effective by understanding how signal processing works in the brain so that your message reaches the right audience.
- Control perception: You have control over how your landing pages and websites are perceived.
- Increase buying motivation: Learn how emotions and fears influence your audience’s motivation to purchase.
Most online marketers apply consumer psychology superficially – like a tactic that you can just copy and paste
However, the human brain can be too complicated. It often doesn’t work to apply tactics without understanding the deeper mechanisms.
In this course, André will give you an overview how the human brain is hardwired and how to leverage that knowledge for more conversions.
André uses a lot of practical examples to showcase you the application of the knowledge. You will have fun doing tasks and engaging in conversation by attending the course.
This course is right for you if…
- Conversions can be explained as a result users behavior
- Psychology and customer experience are your main interests
- You have already worked with psychological principles but maybe it didn’t work for you
This course is probably not for you if…
- You think you understand your customers’ behavior by using Google Analytics
- You think that you need to do lots of quick a/b testing instead of doing some really good ones
- Psychology is a solitary subject for UX geeks.
Before you can take this course, here are some skills that you need.
Get the latest version now ConversionXL (Andre Morys) – Applied Neuromarketing
Although the course is accessible to everyone, it helps to have:
- A general understanding of usability / UX/ CX
- Optimization requires experience
- Experience in user research
About your instructor, André Morys
André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.
André is co-Global Optimization Group is the founder. This network includes the top optimization agencies from around the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.
His company konversionsKRAFT has 75 conversion specialists and is considered one of the largest CRO consultancies in the world.
See konversionskraft.de/andre-morys for details.
Learn the entire course curriculum
Applied neuromarketing
Lesson 1
Brain fundamentals
These topics are:
- The brain’s basic workings
- Why customers don’t have control over their minds
- Why neuromarketing should form part of the core business model
Lesson 2
Take control of your attention
Many optimizers are familiarized with mousetracking clickmaps and eyetracking heatmaps. What stimulus triggers your attention? The eyes are hardwired with the brain and as an optimizer you should know how to influence the customer’s behavior.
These topics are:
- People don’t control their attention rationally
- Five proven methods to influence perception
- Perception is key to optimizing success
- How to incorporate it into your work process
Lesson 3
Emotional resonance
People will buy only what makes them feel better. Neuromarketing research shows that most people’s behavior is influenced in part by their brain’s preference for certain values.
These topics are:
- The customer journey begins with emotional decisions
- Understanding how your customers make decisions
- Mechanisms to influence customers’ decisions
Lesson 4
Only 50 ms are available
When we talk about concepts like trust, relevance, or clarity, the customer’s brain has made a decision in a couple of milliseconds. This takes a long time before the rational brain can make a rational decision. This principle can be used to improve trustworthiness and perceived usability for your website.
These topics are:
- Understanding why fast decisions are made by the brain
- This knowledge can be used to increase trust, relevance, clarity, and transparency
- Engage visitors and reduce bounce rates
Lesson 5
In your work, follow the core principles
Optimizing websites means changing buyer behavior. Your optimization process is a process that is not effective as long as you don’t implement the core principles of online behavior. Learn how neuromarketing principles can be used in optimization.
These topics are:
- Disrupt or Die: What CX is in the mind and how it impacts growth
- Your optimization process’s core principles
- Behavioral principles can help you accelerate your growth
Learn more http://archive.is/Vh5Se
Here’s what you’ll get in Applied Neuromarketing
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