What You’ll Discover in ConversionXL (Andre Morys) Heuristic Analysis Frameworks for Conversion Optimization Audits
In the first session we will discuss the pros and disadvantages of expert heuristic reviews. You’ll also learn how to increase the positive effects from heuristic evaluations with persona development. Finally, we will discuss some of the pitfalls in user research and what mistakes to avoid.
ConversionXL (Andre Morys) – Heuristic Analysis Frameworks for Conversion Optimization Audits
 
Class 1: Introduction and Expert Heuristic Evaluation
In the first session we will discuss the pros and disadvantages of expert heuristic reviews. You’ll also learn how to increase the positive effects from heuristic evaluations with persona development. We’ll also discuss the pitfalls and mistakes that users can make when conducting user research.
The class will teach you how to conduct an expert evaluation in just 60 minutes.
Class 2: The Power and Relevance of Relevance
The question will be asked when a user arrives on a website. “is this the right website for me?”
This class will show you how to affirmatively answer that question. The shopping window analogy will be discussed and its implications for landing pages. We’ll also discuss how to quantitatively as well as qualitatively determine relevance on your landing pages. Finally, we’ll talk about the difference between implicit or explicit communication. We’ll also be discussing the power and effectiveness of emotional optimization, as well how to use confirmation bias in order to reduce bounce rates.
Class 3: How trust and orientation can be used as a growth lever
Forget about the 10-Second rule: You only have 50 milliseconds for your first impression.
This class will discuss expected credibility (and how it can be used), cognitive biases if you brand is not well-known, and how to avoid cognitive death.-ends.
Class 4: How to stimulate the buying habits of users
This class will examine implicit user motivations and how you can find the buy button in the mind of your users. This class will explore value propositions. The difference between value props and how you can analyze yours. Psychological triggers such as motivation, urgency, scarcity, and anxiety will also be covered.
Class 5: Analyze how users anticipate ease and security
It’s not all about persuasion triggers. It can also be used to predict ease and assess trust and security while surfing the internet. This class will show you how to analyse these behaviors and improve your current level of security and ease. We’ll also be covering forms and checkouts and how to create security and ease measures.
The Post – Class 6-How to Affect Websites by the Purchase Effect Optimization
Although users may make emotional and irrational choices, they also seek to justify their decisions by rational thinking and confirmation. This class will explain the confirmation effect and show you how to optimize and analyze. for Everything that happens after the conversion. This conversion will have a positive effect on customer lifetime value and repeat purchase.
Class 7: Systematic Evaluation
Your cognitive biases can be a major threat to the validity and objectivity of your evaluations. We’ll show you how to reduce those negative effects and improve the objectivity and validity of your results.
Class 8: Prioritization – The Key to Success
There are many different frameworks. for Prioritization comes with its own pros, and cons. This class will give an overview of the most common prioritization frameworks. However, it will also address the four key questions to ask, regardless of which framework is used. Finally, you will learn how to integrate expert evaluations with other user-research methods.
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