What You’ll Discover in ConversionXL (Dan McGaw) Optimizing Your Marketing Tech Stack
During this 8-Dan McGaw, marketing expert, will guide you through the process of evaluating, eliminating, and integrating the right tools to drive growth in your business. This course will teach you how to select and organize the right tools.
ConversionXL (Dan McGaw) – Optimizing Your Marketing Tech Stack
With the right set of tools, you can finally get the marketing results you’re aiming for
What’s a marketing tech stack?
Marketing tech allows you to connect different tools to track customer journeys and measure ROI.
Your “martech” The stack might include marketing automation tools, tools for analytics, data piping, support and chat systems as well as community forums, prospecting software and many other tools.
It’s nearly impossible for most businesses to build the right stack from the beginning – unless you get expert help
With dozens of competing tools to choose from in each of these areas — and the teeth-gritting, time-wasting frustration of integrating multiple platforms using code or APIs —
This 8-Marketing expert Dan McGaw will teach you how to identify, eliminate and integrate tools that drive growth. Your business.
This video will show you exactly how to:
- Choose and set up the right tools — You can no longer waste your monthly marketing budget on useless or forgotten subscriptions
- Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
- Integrate tools to build a holistic marketing machine — Stop exporting and importing data on one platform to another
- Set up segment.com to put your customer data to work — You can use your existing data to create an improved customer experience and increase revenue.
- Track lead and engagement scoring to identify hot leads — Instead of guessing who may be available to sign up or purchase, instead,
- Get shit done without engineering — No coding required
- Convert more customers using your tools — Your stack will do all the lifting.
What Effective marketing technology stack This will allow you to do
You can confidently choose the right tools for you business
There are many email providers on the market today (7000+), and it can be difficult to choose one. Using Dan’s quick product evaluation matrix, you can be sure you’re committing to the right platforms.
Build an integration plan & make your tools talk to each other
Integration is a key component of every marketing tech stack. Planning is the key component of creating a successful stack. This course contains templates that will help you navigate the planning process.
Find the keys to seamless integration
Integration of tools is only possible in two ways. First, create a plan for integration with your engineers to avoid any delays. The second step is to create the tools that you require (without any coding skills).
Earn a raise or promotion for upgrading your analytics & operations skills
Marketing Technologists are among the most highly-skilled.-Paid marketers. During this course, you’ll learn the fundamentals of marketing operations and how to set up your analytics tools for useful data — making you a much more valuable team member.
Improve your sales & marketing conversion rates
Once your new tool stack is up and running, you’ll be able to automate processes you’ve always done manually. You’ll run tests across multiple channels, platforms, and audiences (and your analytics alone will tell you exactly what is or isn’t working). With all of these processes operational, you’ll see conversion lifts in every area of your sales and marketing.
This course is right for you if …
- You’ve explored some marketing tools, but haven’t decided which will yield the best value
- You’ve begun to collect data from various tools, but need to fit all the pieces together
- You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
- You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-How (or Zapier Experience)
This course is probably not for you if…
- You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
- You’re not currently working with any sort of marketing tech or tool
- You’re looking to learn about advertising or content marketing tools
- Want to dig deep into technical integration with Google Tag Manager?
These are the skills you need:
- An overview of marketing automation.
- Basic skills in reporting using Google Analytics
- A basic understanding of how to integrate tools.
- Some technical knowledge-How and Zapier experience.
In just 8 sessions, you’ll be able to:
- Select & integrate the right tools for your stack — Feed your business more complete, useful insights
- Make sure you choose analytics tools that work for your brand — Learn to differentiate between similar platforms’ features, and pick the one(s) that will help grow your business
- Give your team a detailed implementation plan — Win everyone over, even your engineers
- Analyze your data carefully to make informed business decisions that will improve conversions — Run the reports that matter, and tune out the noise
- Automate your marketing automation and lead generation-gen systems — So your revenue grows accordingly
- For accurate data structure, you will need to create an analytics spec and a data taxonomy reference. — No more mislabeled data. No more tool sprawl. No more different ideas from team members on how to call a customer.
Your Full course curriculum:
Optimizing Your marketing tech stack
Lesson 1
What is Martech? Stack How does it solve my marketing problems
Contrary to common practice, a marketing tech stack is more than just the motley collection of tools you’ve been using to run campaigns. This class will include:
- How to think of your stack and what types of tools it should have — You might just be overlooking a platform that can grow your business
- What problems can the right stack help you solve — Freeing up more time through automating your lead-Gen and Follow-Up is only the beginning
Lesson 2
Pick the right tools for your stack
There are over 7000+ options to choose from. This can make the selection process confusing or overwhelming. Dan’s step-By-Step approach will allow you to evaluate and select the right marketing and business intelligence tools. Here’s what Class 2 will include:
- There are many ways to discover new tools and keep up with innovation — So you’ve always got best-In-You have class tools at your disposal
- How to keep your stack organised — No more hunting for data in the wrong platforms, or wondering “Which tool does that again?”
- How to select the right tools for your business model — Not all marketing tools are created equal, and not all will fit your unique business
- Dan’s straightforward way to choose tools and present findings — It’s not enough to find the right tool. You have to buy.-Your team can also send you an email
Lesson 3
The stack can be integrated
Every piece of your marketing technology stack must be connected to your website, product, or other business tools. It’s possible to do it right if you know the long-term secrets, shortcuts and tricks of the pros. We’ll go through:
- This is how the integration of different tools looks — And how you should set up integrations for faster data transfer and less redundancy
- Marketers need tag managers to succeed — Your Google Analytics team will jump for joy at this one
- How to decide if you should use a customer data platform. — Not all businesses need this type of tool. If you do need it, it can be a game.-changer
Lesson 4
Your stack taxonomy
Your tech stack should be able to transform your business by automating marketing and sales processes, as well as providing valuable, reliable intel. But if nobody knows how things are named or where to find information, you’ve got no chance getting your team to embrace new systems. These are sometimes boring but extremely important topics:
- How to create a schema and taxonomy sheet — Standardize your stack structure and names in an easily scalable, referenceable document
- This is how to identify which actions users perform — So that things like “sales-qualified lead” This should apply to all employees in your company
- How to save important demographic, technographic and firmographic information — The right classifications make it much easier to search, sort, and segment
- How to keep your marketing stack data-governance in check — Make sure your tools generate untainted, reliable data at every step of the process
Lesson 5
Data driven analytics
Your data can reveal a lot about your customers if you have the right analytics setup. It doesn’t matter if you need to know demographics or firmographics (organizational intelligence), or just how people behave. The correct analytics setup will help. Dan will demonstrate:
- How to improve your reporting, and your KPIs — Stop tracking vanity metrics, and start running more meaningful reports
- Which analytics tools can help track behavior — Often, customer and prospect behavior can tell us more about their needs than the customers themselves
- Why Google Analytics just isn’t enough nowadays — Supplement your main analytics platform with tools that fill in the missing holes
- How to track calls from your analytics — Paint a more complete picture of where your wins are coming from
Lesson 6
Capture email addresses and generate more leads
Whatever your business line, email capture should be a top priority. This class will help you learn how to create more leads in richer context. We’ll answer questions like:
- What are some of the major providers that will help you capture emails You’ll want to consider how these tools integrate with your email marketing platform, and what data is most valuable to your marketing team
- What are the various types of lead?-Generation solutions The right tool is for you, your business model and the information that you require from prospects.
- How can we get email addresses, and enrich them with valuable information,? Getting someone’s email is good, but getting someone’s email while learning more about them is much better
Lesson 7
Automating your marketing
Automation is eating the world — and businesses that don’t use will get eaten too. Find out who the major players are in the marketing industry and how to choose the right automation tool for you business. Dan will also show you simple and effective marketing automation tricks that can personalize your marketing, as well as freeing up your time to do other things. You’ll learn:
- Here are the top features of a marketing automation tool — Sort the genuinely good players from the sea of copycats
- How to map your automation tool fields to the rest your stack — So form field values land where they should, every time
- How do you present the cost to leaders — Make your case for a valuable tool in the most persuasive way possible
- Personalization can be improved by creating a progressive profile onboarding program — We’ll talk about what questions to ask customers and when
- Personalize each touchpoint for your customer journey — So that not only are YOU generating higher revenue, they’re happy with your service or product, and loyal to your brand
CRMs are a great way to manage your relationships
It is becoming increasingly difficult to distinguish between marketing automation tools and customer relationship management (CRM). There are still some marketing automation tools. “worth it” CRM tools can help you better manage customer relationships. If you are a member of a sales organization, CRM tools can help you to better manage your customer relationships. You can find it here To have a Customer Relationship Management tool (CRM). In this class, we’ll cover:
- Your The main considerations in choosing a CRM — Including whether your team will be able to adapt to it or not
- CRM is more than a sales tool — It’s time to break down the departmental silos and work as one team
- The most important CRM attributes — Overlook bells and whistles in favor of tools that enable real, useable insights
- How to port Salesforce “action tracking” Integrate your analytics tool — Know who customers are, what they’ve been up to, and what you need them to do next
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