What You’ll Discover in ConversionXL (Dennis Yu & Logan Young) Intermediate Facebook Ads
Get the results that you desire with your Facebook ads. In just 6 sessions, you’ll be able to Put together a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.
ConversionXL (Dennis Yu & Logan Young) – Intermediate Facebook Ads
Get the results that you desire with your Facebook Ads
Over the last 10 years, I spent $1Billion in advertising and have worked with engineers. Facebook Dennis and Menlo Park Logan You have deep technical knowledge about how to make money from Facebook ads.
In just 6 sessions, you’ll be able to…
All the pieces together will make this a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.
Do not be fooled-Be alert for changes Facebook is making, since we’ll cover Facebook’s long-Term strategy using video, bots and analytics.
Be well-versed in all 9 primary business objectives and ad types you can create—we are not covering premium ads that are for TV and brand awareness. However, we will be covering retail and parent.-These are enterprise topics.
You’ll walk away with all the tools that pro-Niveau Facebook advertisers use and be able to actually use them, even if your budget is a dollar a day, you’re not an engineer, and Facebook You have many responsibilities, including ads. You can break the management and optimization Facebook In checklists, execution is reduced to a series of simple, small steps that are easy to delegate. These tools are completely free and include:
- Facebook Pixel Helper—to troubleshoot conversion and tracking
- Facebook Audience Manager—to build and tune custom audiences, saved audiences, and lookalikes.
- CrowdTangle—to monitor for social proof, so you can boost the good things others say about you.
- Ads Manager (desktop and app)—so you know when to manage Facebook Advertisements on the move versus when you need to sit down and make large changes.
- Facebook Analytics—understand which metrics are important, especially as it relates to video ads, Facebook Ads for lead and attribution
- Instant Articles (including Canvas), allow you to instantly load pages and integrate with Google AMP.
Get the results you desire by completing your questionnaire. Facebook Ads
The Most Facebook Multiple users can see the same thing Facebook Every time they log in to their account, they are presented with ads. A poorly designed or professionally done ad can often cause more harm than good.
Dennis Yu Logan Young will give you the tools and steps to bring your A into being.-Get ready for your next big campaign. This course will help you to understand the key processes that drive customer awareness and engagement. Facebook You can reduce your ad management time to just 15 minutes per day. You’ll walk away with skills enabling you to work smarter, not harder.
Rare opportunity to learn from masters
Dennis can help you improve your relevancy scores and ad delivery. Logan They are the best experts in their field. Together, they’ll show you how to make more money The easy way Every day. They’ve run countless of experiments and spent a ton of money to get to this knowledge level. Without the years of hard labor, you will have the distilled knowledge.
This course is right for you if…
- You’ve done Facebook Advertising before? You want to optimize your campaigns and scale up complexity, spend, and people.
- Your in-Paid teams and house PPC are seeking to simplify.
- You’re an entrepreneur or agency that wants to build in-Capabilities for houses
- You know how social media strategy works and how to translate it into tactical execution.
This course is probably not for you if…
- You’ve never run Facebook Advertisements before or when the business is new and has no customers.
- You aren’t able to spend at least $1,000 a month on Facebook ads.
- You’re expecting immediate results; mid-Your investment should be funnel.
- You work in a prohibited area such as tobacco, weapons or money schemes.
You should have the following skills before you take this course
- Basic understanding of remarketing
- How to boost a post, but don’t need to be wildly proficient.
- How to use Microsoft Excel, PowerPoint and Google Docs efficiently
Concerning your instructors
Dennis Yu
CTO, BlitzMetrics
Dennis Yu BlitzMetrics’ Chief Technology Officer is a digital marketing firm that provides top-quality services to clients.-He is an expert in search engine optimization and analytics on social media platforms. He’s an internationally recognized lecturer in Facebook Marketing and has spoken to 17 countries.
Dennis was featured in The Wall Street Journal and The New York Times, LA Times, LA Times, National Public Radio. TechCrunch, Fox News and CBS Evening News. He is also a coauthor.-Author Facebook Nation, a textbook used in more than 700 colleges and universities. He was previously an executive at Yahoo! American Airlines.
Logan Young
Co-BlitzMetrics, founder and VP strategy
Logan Is the co-founder and vice president of strategy at BlitzMetrics where he runs the company’s training programs while implementing ad campaigns and optimizing marketing funnels for key accounts.
His international reputation as a keynote speaker is evident, and he has lectured in over 15 countries. His book, The Standards of Excellence is available. Facebook December 2017, benchmarks and releases
The complete course curriculum
Intermediate Facebook Ads
Lesson 1
How to Facebook Algorithms Actually Work
What are the signs that indicate a problem? Facebook How can we avoid being penalized?-How do you change algorithms? How can we arrange our campaigns so that they have the best results? Facebook Do the heavy lifting?
These topics are:
- EdgeRank: going viral in the newsfeed and how boosted posts amplify what’s hot, organically.
- Relevance Score: the surprising role of negative feedback, clicks that don’t convert, and super high CPM pricing.
- These are the implications: default placement selections, larger audience sizes; when to bid for clicks or conversion; when to use lookalikes.
Lesson 2
Forming a Facebook “Strategy”
How can you make a thriving business? “Facebook strategy”? You Facebook account’s structure of campaign, ad set, and ad is built around GCT (goals, content, and targeting). The bottleneck in content is caused by the automation of goals, targeting, and targeting.
These topics are:
- What amount to spend on each phase?-Your AEC (awareness.engagement.conversion) awareness funnel is based upon audience size and ROI.
- How to create a topic wheel for evergreen campaign campaigns and how to allow “sales” “news” To be promoted to higher posts
- How do you get built?-Conversions via Facebook Lead Ads Instant Articles
- How to target custom audiences, Inception audiences and Lookalikes with a special focus on native audiences of Post-Engagement and video views
Lesson 3
The $1-You can find more information at-Day Technique
How can you manage boosted posts? If you already have your content and targeting buckets set, boosted posts at $1/day will be the fastest way to scale up. They can also be used to systematically adjust and kill campaigns.
These topics are:
- How to evaluate organic performance, especially in video.
- How to use first boosting, including choosing your audience, and when to use a phone call-To-Action or dark posts
- There are four things you should do after boosting a blog post: extend and switch, stack, scale.
- The four stages of boosting include seed, boost and share.
Lesson 4
Building campaigns: Live Exercise
In this course, we’ll build a 3×3 grid campaign for your AEC (Awareness, Engagement, Conversion) funnel.
These topics are:
- Video or no video, the 3×3 grid campaign
- Your AEC funnel’s top: Personal branding, testimonials and authority.
- Conversion tracking, naming conventions.
Lesson 5
Optimization
What can you do to tune your campaigns after they have gone live?
These topics are:
- MAA: Measurements, Analysis, and Action
- Top-N technique—quickly sort winners, adjust maybes, and kill losers.
- How to fix common failures
- Templates for reporting on performance and project management.
Lesson 6
Management
Management of your team, including training and management.
These topics are:
- How to determine if an employee or agency is pro.
- These are the top free training resources.
- Contact information Facebook For various issues.
- Your team’s planning, budgeting and internal coordination.
Lesson 7
Topics of Special Interest
This class will be focused on Facebook Agents, local businesses, lead generation, e-Commerce, virtual products, personal branding
These topics are:
- Scaling up agencies and supporting them.
- Check out local brand awareness and offers-Online conversion, ins
- Virtual products such as SaaS and consulting.
- E-Commerce, such as CPA and integrations.
- Personal brands are for speakers, authors and inception.
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