What You’ll Discover in ConversionXL, Fiona De Brabanter Adobe Analytics For Beginners
Fiona An expert in digital analytics, she is a great person to work with. Her coaching & training helped Generali Insurances to successfully develop the foundations of their digital analytics platform
ConversionXL, Fiona De Brabanter – Adobe Analytics For Beginners
Adobe Analytics This is the most popular digital analytics tool to measure the performance of digital assets (websites and mobile apps) and marketing campaigns.
If you are already familiar with Google Analytics or digital analytics as such, it’s actually quite easy to get going in Adobe Analytics. You will discover the critical differences.
This course will provide you with actionable insights. Adobe Analytics To make informed decisions
Video introduction (1 minute)
Fiona She is an expert in digital analytics. Her coaching & training helped Generali Insurances to successfully develop the foundations of their digital analytics platform and build bridges with customer, marketing & product analytics to get a holistic view of what the users are doing, what the user intent is and what motivates them online. It was an honor to work with her. @ ING and @Generali
Mireille Gaupin, Manager Online Department @ Generali
This course will teach what you can do.
It takes just 5 hours 22 minutes to:
Learn the key concepts behind Adobe AnalyticsHow to use different metrics.
Explore the Analysis Workspace for reports, dashboards and other tools. Adobe Analytics.
Learn how to set up and track campaigns and how to best leverage Report Builder.
You can create and interpret mobile, video and path reports.
You can use the powerful custom segments or calculated metrics features.
In just 6 sessions, you’ll be able to…
Be able to clearly understand the terms and metrics that are used Adobe Analytics
Learn about conversion and traffic variables
Use metric-and-item to create and modify reports.-level reports
Create and share dashboards
In the workspace, create custom dashboards
How to create management reporting dashboards
Use calculated metrics
Set goals and send alerts
Get ecommerce reports for your business
Monitor campaigns and take advantage of marketing attribution
Report Builder makes it easy to convert Excel data into Excel
Effectively create and apply segmentation
Converting funnels for sales and leads can be set up and reviewed.
Key conversion paths require understanding customer behavior
Measure and monetize the performance of your channels
After taking this course, you’ll be able to navigate the reporting interface efficiently, create engaging dashboards to answer stakeholder questions, and configure reports for effective decision-making.
Use your hands-on exercises, you’ll learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, perform more sophisticated and intelligent analysis on marketing performance using attribution metrics, and share your reports.
This course is for you if…
Are you a marketer, analyst or someone who wants to reap the benefits? Adobe Analytics
Google is already familiar to you AnalyticsYou are looking to increase your? Adobe Analytics skills.
You want to optimize your mobile app, website, and marketing
Learn how to use Adobe Analytics After successful implementation
You know there’s more to Adobe Analytics than the reports you occasionally look at, but you don’t quite know where to start.
This course is designed for marketers, product managers, IT, and communications professionals who need to understand their customers’ online behavior, web content performance, and campaign ROI using Adobe Analytics.
This course is NOT for you if you…
They are totally new to digital marketing
You don’t have any idea of digital analytics.
Don’t like data
Looking for technical guidance? Adobe Analytics
Following these guidelines is something I strongly encourage. Fiona’s online courses. She is different from other trainers in that she helps you get on the right path to turning your data into business opportunities.
Get your instant download ConversionXL, Fiona De Brabanter – Adobe Analytics For Beginners
Pieter Vantieghem, digital communication strategist
This guide is designed for marketers who wish to improve their marketing campaign efficiency, organize and optimize them.
This course is suitable for anyone with marketing knowledge and anyone who wants to learn how to build, execute and launch marketing campaigns.
To benefit from this course’s framework and strategies, students should have had experience in building or managing marketing campaigns.
About
Fiona De Brabanter
Digital Specialization Analytics Conversion Optimization and has worked with many of the largest brands in Belgium. She also trained hundreds of people how to do it. She loves nothing more than getting to the important stuff and skipping all the fluff.
Before becoming a data specialist, she managed the websites of several well-known businesses.-Reputable private bankers. She was interested in the performance of their sites, so she discovered Digital. Analytics 2006
It was so easy to gather data and then report on trends. Fiona It was a joy to teach people how to interpret and use data to improve their digital marketing and digital channels.
Fiona An authentic Digital Analyst. She has an in-depth understanding of digital analytics.-In-depth technical background on the possibilities Adobe AnalyticsShe can quickly learn the business knowledge necessary to convert the raw data into business insights. Her commitment to providing added value to her customer (i.e. us.
Wim van Heusden, eHR Consultant @ ABI
The complete course curriculum
Adobe Analytics For beginners
Lesson 1
It’s a good idea to start with Adobe Analytics
Lesson Objectives:
Find out your business’s key objectives and learn how to measure them
How to understand Adobe Analytics collects data
Introduction to Analysis Workspace
Lesson 2
Navigating Analysis Workspace
Lesson Objectives:
Explore the Analysis Workspace menu options
Lesson 3
Building Workspace Projects
Lesson objectives
Once you have mastered the Analysis Workspace interface elements you can create a project to add components (dimensions and metrics, segments, dates ranges, etc.) to the freeform panel.
You can drill down to the relevant data points.
Lesson 4
Visualising data in Workspace projects
Lesson objectives
The visualizations available in Analysis Workspace will bring your data to life.
You will learn skills and actions to help you give powerful insights to your company in the most accessible format.
Lesson 5
Increase your analysis skills with Analysis Workspace
Lesson objectives
Make it easy for others to use and understand your findings.
Share and curate components and projects.
To enable new analytics users, use (custom) templates
Lesson 6
Report Builder Introduction
Lesson objectives
Install & login to Report Builder
How to Use Report Builder
Helpful tips & tricks
Take pride in your new skills by obtaining a certificate of completion
After the course, you can pass a test and earn your CXL certification.
It can be added to your resume, LinkedIn profile, or other places.-earned raise you’ve been waiting for.
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Register for CXL Institute and get this course, plus 50+ more
This course (and all others – full list here) are included with the CXL Institute subscription.
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